How to Land a Job          in Social Media                    Steve Ward       CloudNine Social Media & Digital TalentTwit...
Great Video applications…Laura Tosney desperately wanted to work for 33 Digital…
Great Video applications……and Gareth Cash, used warm engaging creativity too...
More Video applications……however this, though creative – is frankly yawn-inducing…
Great Web presenceCeline Cavaillerie knew her target job market…
Great Story-telling…Irish Graduate Kyle Walker won many plaudits for hisEmployKyle.com campaign…
Create a Twitter Campaign…@TheLondonJob – Ulrike Schulz
You’re still here…?      Thanks – Any questions…?                   (notes to follow…)                     Steve Ward     ...
How to Land a Job in Social Media – speaker’s notes….          What defines a Good Career Search…? STANDING OUT – RELEVANC...
The common denomanators…                        CREATIVITY                      COMMUNICATION                       CONNEC...
HOW…? THE CHALLENGE:       IT’S NOISY, VERY COMPETITIVE, HOW CAN I STAND OUT…?                   REALLY CREATIVE CASE STUD...
SO OK, THAT’S ALL MAYBE BIT FAR FETCHED…             …HOW CAN USE MERE MORTALS STAND OUT.  WELL YOU ARE ALLOWED TO USE A G...
CREATIVITY                   HOW IS YOUR SOCIAL BACKBONE??       BLOG – TWITTER – LINKEDIN – FACEBOOK PROFILES – WEBSITEWH...
How to land a job in social media
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How to land a job in social media

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Steve Ward's Presentation content & notes for talk to Social Media London on 20th March 2012

Published in: Career, Technology, Business
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How to land a job in social media

  1. 1. How to Land a Job in Social Media Steve Ward CloudNine Social Media & Digital TalentTwitter: @CloudNineRec Facebook: facebook.com/cloudninerec #smlondon
  2. 2. Great Video applications…Laura Tosney desperately wanted to work for 33 Digital…
  3. 3. Great Video applications……and Gareth Cash, used warm engaging creativity too...
  4. 4. More Video applications……however this, though creative – is frankly yawn-inducing…
  5. 5. Great Web presenceCeline Cavaillerie knew her target job market…
  6. 6. Great Story-telling…Irish Graduate Kyle Walker won many plaudits for hisEmployKyle.com campaign…
  7. 7. Create a Twitter Campaign…@TheLondonJob – Ulrike Schulz
  8. 8. You’re still here…? Thanks – Any questions…? (notes to follow…) Steve Ward CloudNine Social Media & Digital TalentTwitter: @CloudNineRec Facebook: Facebook.com/CloudNineRec Presented for #smlondon
  9. 9. How to Land a Job in Social Media – speaker’s notes…. What defines a Good Career Search…? STANDING OUT – RELEVANCE – CREATIVITY – KNOWLEDGE- COMMUNICATION – EXPERIENCE – SUITABILITY – CONNECTIVITY – LIKEABILITY – FLEXIBILITY – CAPABILITY – AUTHENTICITY What Skills define a Social Media Job…?MARKETING – COMMUNICATION – WRITING – CONNECTIVITY – LISTENING – BRAND MESSAGING – SOCIABILITY! – ENGAGEMENT – CREDIBILITY – CREATIVITY – BIG IDEAS – AUTHENTICITY – SHARING – ADVOCACY
  10. 10. The common denomanators… CREATIVITY COMMUNICATION CONNECTIVITY AUTHENTICITY The common challenge… STANDING OUTThe objective there for the Social Media job search – is STANDING OUT……using CREATIVITY, COMMUNICATION, CONNECTIVITY & AUTHENTICITY…
  11. 11. HOW…? THE CHALLENGE: IT’S NOISY, VERY COMPETITIVE, HOW CAN I STAND OUT…? REALLY CREATIVE CASE STUDIES… LAURA TOSNEY http://youtu.be/JdSf4lDiNs4 GARETH CASH http://youtu.be/SW-wnaUs59QSEAN FRASER - LEGO CV - http://youtu.be/QCJBPHewP9Q – 4 minutes… TOO SLOW, TOO LONG! BUILD A SPECIAL WEB-PAGE Celine Cavaillerie http://www.celineislookingforafashionjob.com/ CREATE A TWITTER CAMPAIGN…. Antonia Harler – blog/connections/advocacy – JOB Ulrike Schulz - @TheLondonJob – networked/connected/advocacy – JOB THE MOST CREATIVE EVER…?www.EmployKyle.com – marketed himself widely across the internet, with adeadline, companies pitched for his potential talent – and he got 15 offers. Took a job in New York.
  12. 12. SO OK, THAT’S ALL MAYBE BIT FAR FETCHED… …HOW CAN USE MERE MORTALS STAND OUT. WELL YOU ARE ALLOWED TO USE A GOOD OLD-FASHIONED CV… !!…but make it a catalyst to your online profile, as well. Links, Links, Links.BUT REMEMBER THE COMMON DENOMONATORS BETWEEN A GOOD SEARCH AND SOCIAL MEDIA ROLES…
  13. 13. CREATIVITY HOW IS YOUR SOCIAL BACKBONE?? BLOG – TWITTER – LINKEDIN – FACEBOOK PROFILES – WEBSITEWHAT DO THEY SAY? – ARE THEY EFFECTIVE & IS THE MESSAGE LOUD & CLEAR?? CONNECTIVITY WHO DO YOU NEED TO BE CONNECTED TO?? LISTEN – TALK – READ – CONNECT – ASK – MEET – COFFEES – ADVOCACYFIND THE INDUSTRY LEADERS – READ THEIR BLOGS – UNDERSTAND THE MARKET – COMMENT & SHARE COMMUNICATION ARE YOU TALKING WITH THE RIGHT PEOPLE EFFECTIVELY? DON’T BE AFRAID – COMMUNICATE POSITIVELY – BECOME INATELY VISIBLE – COMMENT & SHARE CONTENT – BE GENEROUS – SHOW EFFORT APPLY WITH RELEVANCE – FIND MUTUAL GROUND AUTHENTICITY BE TRANSPARENT – BE HONEST – BE ENTHUSIASTIC – BE ENERGETIC – BE YOU

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