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The Smarter Way to
COMMERCIALIZE
ALGORITHMS


 by Pauli Misikangas, the CEO and co-founder of Cloud'N'Sci Ltd
The ”Smarter” Way ...?!?
                What’s the
             ”NOT SO SMART”
               way then ...?


       See the presentation
       ”Algorithm Scientists
         Found a Startup”
           at SlideShare




       Copyright © Cloud'N'Sci Ltd 2012
Keep It Simple, Scientist!
 NO EXTRA                   NO MARKET                      NO INVESTOR
 PEOPLE!                     PRUNING!                       PRESSURE!




NO ICEBERG                 NO LOSS OF                      JUST YOU AND
PRODUCTS!                   CONTROL!                      YOUR ALGORITHM




     See ”Algorithm Scientists Found a Startup” for further information

                       Copyright © Cloud'N'Sci Ltd 2012
CLOUD
   ’
        .fi     Algorithms-as-a-Service             cloudnsci.fi
   N’




        Algorithms-as-a-Service
              by Cloud’N’Sci Ltd



                    since 2010


                 Copyright © Cloud'N'Sci Ltd 2012
CLOUD
   ’
        .fi   Algorithms-as-a-Service             cloudnsci.fi
   N’


              Marketplace

                                        APPLICATION


                           ALGORITHMS-AS-A-SERVICE
                            MARKETPLACE

                                        ALGORITHMS


               Copyright © Cloud'N'Sci Ltd 2012
CLOUD
   ’
         .fi   Algorithms-as-a-Service                 cloudnsci.fi
   N’


         Data Refining Services
               APPLICATION


  RAW                                                REFINED
                 CLOUD
 INPUT                                    .fi
                                                     OUTPUT
                             ’
                             N’
  DATA                                                DATA


                                                     DATA
               ALGORITHMS
                                                   REFINING


                Copyright © Cloud'N'Sci Ltd 2012
CLOUD
     ’
          .fi   Algorithms-as-a-Service                 cloudnsci.fi
     N’


Example: Visual Data Mining with HeatMiner®




  2-N             CLOUD
 COLUMN
                              ’
                              N’
                                           .fi         3D
  DATA                                              HEATMAP


                                                      DATA
                HEATMINER
                                                    REFINING

                 Copyright © Cloud'N'Sci Ltd 2012
CLOUD
   ’
         .fi       Algorithms-as-a-Service                cloudnsci.fi
   N’


        Algorithm Architectures
                  APPLICATION



  STEP 1                 MODULE                        STEP 2
                        CHAINING


               Algorithm
                Module                    Algorithm
                   A                        Module
                                                  B


                    Copyright © Cloud'N'Sci Ltd 2012
CLOUD
   ’
          .fi    Algorithms-as-a-Service                cloudnsci.fi
   N’


          Multiple Applications
       APPLICATION 1                          APPLICATION 2




                A                             B

                  Copyright © Cloud'N'Sci Ltd 2012
CLOUD ’
             .fi         Algorithms-as-a-Service                   cloudnsci.fi
       N’


                         Ecosystem                           Small Business,
                                                              Researchers,
  Software    Industry                                         Consumers
 Companies
                                                                      Application
                                                                      Developers




                     APP 1                           APP 2



Research
 Groups
                                 A                 B                Algorithm
                                                                    Developers



                          Copyright © Cloud'N'Sci Ltd 2012
CLOUD    ’
                       .fi             Algorithms-as-a-Service                       cloudnsci.fi
           N’



 Payment for using
                                         Business
    Application 1
(license / SaaS fee)



                                                              Payment for using
                                                             data refining service
                                                             A+B via Application 2


                                       APP 1                         APP 2
 Payment for
  using the
 data refining                                                                             Royalties
 service A+B                 SHARING           Marketplace Fee             SHARING
                                                                                           for App 2

                                                   A           B

                                  Royalties for                 Royalties for
                               Algorithm Module A            Algorithm Module B

                                        Copyright © Cloud'N'Sci Ltd 2012
CLOUD
   ’
        .fi   Algorithms-as-a-Service              cloudnsci.fi
   N’


                         IPR
              CLOUD         ’
                                             .fi
                            N’

                   A                  B
              Original developers
                KEEP ALL IPR
              for their algorithms!




               Copyright © Cloud'N'Sci Ltd 2012
CLOUD
    ’
            .fi     Algorithms-as-a-Service                    cloudnsci.fi
    N’


                    Scaling Up

APP 1       APP 2      APP 3                       APP 4        APP 5


Algorithms-as-a-Service Marketplace
        A   B                  C         B                 D   B E




                     Copyright © Cloud'N'Sci Ltd 2012
CLOUD ’
              .fi      Algorithms-as-a-Service                    cloudnsci.fi
        N’


              Algorithmic POWER !
 EFFICIENT, LOW-COST, PERFECT-FIT, STATE-OF-THE-ART SOLUTIONS

   APP 1      APP 2       APP 3                       APP 4        APP 5

   Algorithms-as-a-Service Marketplace
                                       B                      B
             B




REAL-WORLD DRIVEN, INCOME-FINANCED, HIGHLY MOTIVATED COOPERATION

                        Copyright © Cloud'N'Sci Ltd 2012
CLOUD
   ’
             .fi         Algorithms-as-a-Service                   cloudnsci.fi
   N’


       Proof-of-Concept via Pilots
                                           PILOT ECOSYSTEM
                                                             CUSTOMERS
 CLOUD  ’
                   .fi                                       APPLICATION
        N’
                                                             DEVELOPERS

 Algorithms-                                                 ALGORITHM
 as-a-Service                                                SCIENTISTS
 Marketplace
                                                 DATA
                                                             INPUT DATA
                                                             PROVIDERS

                                                             INVESTORS



                          Copyright © Cloud'N'Sci Ltd 2012                        15
CLOUD
   ’
         .fi   Algorithms-as-a-Service             cloudnsci.fi
   N’


       Welcome to the Ecosystem!




                Copyright © Cloud'N'Sci Ltd 2012

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The Smarter Way to Commercialize Algorithms

  • 1. The Smarter Way to COMMERCIALIZE ALGORITHMS by Pauli Misikangas, the CEO and co-founder of Cloud'N'Sci Ltd
  • 2. The ”Smarter” Way ...?!? What’s the ”NOT SO SMART” way then ...? See the presentation ”Algorithm Scientists Found a Startup” at SlideShare Copyright © Cloud'N'Sci Ltd 2012
  • 3. Keep It Simple, Scientist! NO EXTRA NO MARKET NO INVESTOR PEOPLE! PRUNING! PRESSURE! NO ICEBERG NO LOSS OF JUST YOU AND PRODUCTS! CONTROL! YOUR ALGORITHM See ”Algorithm Scientists Found a Startup” for further information Copyright © Cloud'N'Sci Ltd 2012
  • 4. CLOUD ’ .fi Algorithms-as-a-Service cloudnsci.fi N’ Algorithms-as-a-Service by Cloud’N’Sci Ltd since 2010 Copyright © Cloud'N'Sci Ltd 2012
  • 5. CLOUD ’ .fi Algorithms-as-a-Service cloudnsci.fi N’ Marketplace APPLICATION ALGORITHMS-AS-A-SERVICE MARKETPLACE ALGORITHMS Copyright © Cloud'N'Sci Ltd 2012
  • 6. CLOUD ’ .fi Algorithms-as-a-Service cloudnsci.fi N’ Data Refining Services APPLICATION RAW REFINED CLOUD INPUT .fi OUTPUT ’ N’ DATA DATA DATA ALGORITHMS REFINING Copyright © Cloud'N'Sci Ltd 2012
  • 7. CLOUD ’ .fi Algorithms-as-a-Service cloudnsci.fi N’ Example: Visual Data Mining with HeatMiner® 2-N CLOUD COLUMN ’ N’ .fi 3D DATA HEATMAP DATA HEATMINER REFINING Copyright © Cloud'N'Sci Ltd 2012
  • 8. CLOUD ’ .fi Algorithms-as-a-Service cloudnsci.fi N’ Algorithm Architectures APPLICATION STEP 1 MODULE STEP 2 CHAINING Algorithm Module Algorithm A Module B Copyright © Cloud'N'Sci Ltd 2012
  • 9. CLOUD ’ .fi Algorithms-as-a-Service cloudnsci.fi N’ Multiple Applications APPLICATION 1 APPLICATION 2 A B Copyright © Cloud'N'Sci Ltd 2012
  • 10. CLOUD ’ .fi Algorithms-as-a-Service cloudnsci.fi N’ Ecosystem Small Business, Researchers, Software Industry Consumers Companies Application Developers APP 1 APP 2 Research Groups A B Algorithm Developers Copyright © Cloud'N'Sci Ltd 2012
  • 11. CLOUD ’ .fi Algorithms-as-a-Service cloudnsci.fi N’ Payment for using Business Application 1 (license / SaaS fee) Payment for using data refining service A+B via Application 2 APP 1 APP 2 Payment for using the data refining Royalties service A+B SHARING Marketplace Fee SHARING for App 2 A B Royalties for Royalties for Algorithm Module A Algorithm Module B Copyright © Cloud'N'Sci Ltd 2012
  • 12. CLOUD ’ .fi Algorithms-as-a-Service cloudnsci.fi N’ IPR CLOUD ’ .fi N’ A B Original developers KEEP ALL IPR for their algorithms! Copyright © Cloud'N'Sci Ltd 2012
  • 13. CLOUD ’ .fi Algorithms-as-a-Service cloudnsci.fi N’ Scaling Up APP 1 APP 2 APP 3 APP 4 APP 5 Algorithms-as-a-Service Marketplace A B C B D B E Copyright © Cloud'N'Sci Ltd 2012
  • 14. CLOUD ’ .fi Algorithms-as-a-Service cloudnsci.fi N’ Algorithmic POWER ! EFFICIENT, LOW-COST, PERFECT-FIT, STATE-OF-THE-ART SOLUTIONS APP 1 APP 2 APP 3 APP 4 APP 5 Algorithms-as-a-Service Marketplace B B B REAL-WORLD DRIVEN, INCOME-FINANCED, HIGHLY MOTIVATED COOPERATION Copyright © Cloud'N'Sci Ltd 2012
  • 15. CLOUD ’ .fi Algorithms-as-a-Service cloudnsci.fi N’ Proof-of-Concept via Pilots PILOT ECOSYSTEM CUSTOMERS CLOUD ’ .fi APPLICATION N’ DEVELOPERS Algorithms- ALGORITHM as-a-Service SCIENTISTS Marketplace DATA INPUT DATA PROVIDERS INVESTORS Copyright © Cloud'N'Sci Ltd 2012 15
  • 16. CLOUD ’ .fi Algorithms-as-a-Service cloudnsci.fi N’ Welcome to the Ecosystem! Copyright © Cloud'N'Sci Ltd 2012