Cloud Park Adventures 2Cloud Park Adventures proudly presents:Algorithm Scientists Found aSTARTUP        Copyright © Cloud...
Cloud Park Adventures 2Years of Research...          PhD required          Copyright © CloudNSci Ltd 2012
Cloud Park Adventures 2Algorithmic Innovation!                                                  HEUREKA!                  ...
Cloud Park Adventures 2                      StartupRESEARCH GROUP                                                    INVE...
Cloud Park Adventures 2                     TeamDEVELOPERS                                      SALES                MARKE...
Cloud Park Adventures 2Perspectives    COMPANY     VALUE   CUSTOMER    BENEFITS  REAL-WORLD  APPLICATION ALGORITHMIC  INNO...
Cloud Park Adventures 2    StrategyCopyright © CloudNSci Ltd 2012
Cloud Park Adventures 2Product Version 1.0                          APPLICATION                          ALGORITHMS   Copy...
Cloud Park Adventures 2         Customer FeedbackBuy our NEW PRODUCT!          Errh... WHY?         It has SMART         A...
Cloud Park Adventures 2Marketing Challenges                            Our marketing MESSAGE is                           ...
Cloud Park Adventures 2Investor Pressure We need to go FASTER! Hire more EMPLOYEES!                          Yes, Sir!    ...
Cloud Park Adventures 2Cash CrisisCopyright © CloudNSci Ltd 2012
Cloud Park Adventures 2Product Version 2.0                                BASIC                             APPLICATION   ...
Cloud Park Adventures 2                ”The Iceberg Effect”   Only a small partof the work ends up to  the visible product...
Cloud Park Adventures 2                                                          Let’s build    Let’s add                 ...
Cloud Park Adventures 2            Consequences              Company B                         Company CCompany A  UNUSED ...
Cloud Park Adventures 2    Product FreezingWe have some GREAT IDEAS forour next RESEARCH PROJECT !                    Do t...
Winners & Losers                                               Why am I                                              payin...
Cloud Park Adventures 2Success?                                                    Think about  I just don’t get it... The...
Cloud Park Adventures 2           Time to Strike Back! I still believe that        Sure, but next           AGREED!SOMEBOD...
Cloud Park Adventures 2 Thank you for watching the second episode ofCLOUD PARK ADVENTURES                   See also”The S...
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Algorithm Scientists Found a Startup

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What could possibly happen when a group of algorithm scientists decides to found a startup company? This episode of Cloud Park Adventures reveals the dark side of algorithm business. Based on a true story.

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Transcript of "Algorithm Scientists Found a Startup"

  1. 1. Cloud Park Adventures 2Cloud Park Adventures proudly presents:Algorithm Scientists Found aSTARTUP Copyright © CloudNSci Ltd 2012
  2. 2. Cloud Park Adventures 2Years of Research... PhD required Copyright © CloudNSci Ltd 2012
  3. 3. Cloud Park Adventures 2Algorithmic Innovation! HEUREKA! P(O | L) P(L) P(L | O) = P(O) Copyright © CloudNSci Ltd 2012
  4. 4. Cloud Park Adventures 2 StartupRESEARCH GROUP INVESTOR SEED MONEY COMPANY SHARES Copyright © CloudNSci Ltd 2012
  5. 5. Cloud Park Adventures 2 TeamDEVELOPERS SALES MARKETING CEO Copyright © CloudNSci Ltd 2012
  6. 6. Cloud Park Adventures 2Perspectives COMPANY VALUE CUSTOMER BENEFITS REAL-WORLD APPLICATION ALGORITHMIC INNOVATIONCopyright © CloudNSci Ltd 2012
  7. 7. Cloud Park Adventures 2 StrategyCopyright © CloudNSci Ltd 2012
  8. 8. Cloud Park Adventures 2Product Version 1.0 APPLICATION ALGORITHMS Copyright © CloudNSci Ltd 2012
  9. 9. Cloud Park Adventures 2 Customer FeedbackBuy our NEW PRODUCT! Errh... WHY? It has SMART ALGORITHMS! So...? High PERFORMANCE! Many OPPORTUNITIES! Sounds too COMPLEX... I like SIMPLE things... Copyright © CloudNSci Ltd 2012
  10. 10. Cloud Park Adventures 2Marketing Challenges Our marketing MESSAGE is POOR because we are MISSING so many FEATURES! But we don’t need them! Doesn’t matter. Also, RIVALS claim 100% PERFORMANCE That’s impossible! They are LYING! Doesn’t matter. We must FIX these ASAP! Copyright © CloudNSci Ltd 2012
  11. 11. Cloud Park Adventures 2Investor Pressure We need to go FASTER! Hire more EMPLOYEES! Yes, Sir! We must be GLOBAL! Set up a new office at SILICON VALLEY now! Yes, Sir! We need more IPR! Invent something new and PATENT it! Yes, Sir! Copyright © CloudNSci Ltd 2012
  12. 12. Cloud Park Adventures 2Cash CrisisCopyright © CloudNSci Ltd 2012
  13. 13. Cloud Park Adventures 2Product Version 2.0 BASIC APPLICATION CORE ALGORITHMS FURTHER RESEARCH Copyright © CloudNSci Ltd 2012
  14. 14. Cloud Park Adventures 2 ”The Iceberg Effect” Only a small partof the work ends up to the visible product While developing new ”must-have” features... Nobody knows ...the core about the great BASIC innovation research results APPLICATION keeps sinkingbelow the surface deeper and CORE ALGORITHMS deeper ! FURTHER RESEARCH Copyright © CloudNSci Ltd 2012
  15. 15. Cloud Park Adventures 2 Let’s build Let’s add Brainstorming ANOTHER APPLICATION NEW FEATURES based on our utilizing our algorithms! innovative algorithms! NO! We must keep our FOCUS!CUSTOMERS haveNEVER ASKED for those features! We don’t have RESOURCES! NO! Let’s keep the product INNOVATIVE SIMPLE! ALGORITHMS And EXPOSE our business Let’s LICENSE our SECRETS? algorithms to other No way! companies! Copyright © CloudNSci Ltd 2012
  16. 16. Cloud Park Adventures 2 Consequences Company B Company CCompany A UNUSED & OVERLAPPING ALGORITHMS Copyright © CloudNSci Ltd 2012
  17. 17. Cloud Park Adventures 2 Product FreezingWe have some GREAT IDEAS forour next RESEARCH PROJECT ! Do they increase our NEXT QUARTER SALES ? HARD TO SAY before we do the research... Then stop waisting our money and OPTIMIZE the CURRENT ALGORITHMS ! But we have already TRIED EVERYTHING... Then I’ll have to CUT your RESEARCH BUDGET ! Copyright © CloudNSci Ltd 2012
  18. 18. Winners & Losers Why am I paying so I wonder if much for a this was a SUBOPTIMAL FAIR solution? PLAY? of the maximum possible PERSONAL BENEFITa total crash is Investors CXO Developers Customers Scientists also possible Copyright © CloudNSci Ltd 2012
  19. 19. Cloud Park Adventures 2Success? Think about I just don’t get it... The Yep – we kind all those greatCOMPANY was a SUCCESS of lost the ALGORITHMICbut I’m still NOT SATISFIED CONTROL and OPPORTUNITIES MOTIVATION... ... What a PITY! Copyright © CloudNSci Ltd 2012
  20. 20. Cloud Park Adventures 2 Time to Strike Back! I still believe that Sure, but next AGREED!SOMEBODY NEEDS time we shall .....OUR ALGORITHMS! COMMERCIALIZE But HOW? them OUR WAY! to be continued… Copyright © CloudNSci Ltd 2012
  21. 21. Cloud Park Adventures 2 Thank you for watching the second episode ofCLOUD PARK ADVENTURES See also”The Smarter Way to Commercialize Algorithms” by Cloud’N’Sci Ltd at SlideShare Copyright © CloudNSci Ltd 2012

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