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  1. 1. Cloud Identity Summit Matthew Thompson and Ryan Fox: July 20, 2014 Your Identity. Your Rewards
  2. 2. §  Founded by two Army Rangers in 2010 to help brands offer special loyalty programs to affinity groups like: Military, Students, Influencers and Professionals §  Capable of securing offers delivered online, in-store and via mobile channels §  Consumer-centric network empowers a consumer to bring their own identity to third party apps in order to receive personalized offers and experience. §  More than 100 partners and 500,000 users are on the network after a year in production. CONFIDENTIAL & PROPRIETARY INFORMATION OF WHO WE ARE Leaders in Digital Identity Technology CONFIDENTIAL & PROPRIETARY INFORMATION OF 2
  3. 3. AWARD WINNING SOLUTIONS Our Accomplishments   §  Department of Commerce for a $2.8M grant as one of the five companies in America with the most advanced digital Identity technology §  Finalist for 2013 Wall Street Journal Startup of the Year §  Named US Chamber of Commerce & Spike TV’s “Most Veteran-Friendly Small Business in America” in 2013 §  March 2013 Raised Series A round of $10 million led by USAA, Silicon Valley Bank §  Recognized in Entrepreneur Magazine’s 2014 edition of 100 Brilliant Companies §  2014 Finalist for LinkShare Advertiser’s Choice Golden Link Award CONFIDENTIAL & PROPRIETARY INFORMATION OF 5
  4. 4. Digital Identity 1.0: Broken, Inefficient and Troubling to Consumers   CONFIDENTIAL & PROPRIETARY INFORMATION OF 6
  5. 5. Digital Identity 2.0: Transparent, Permissions Based Interactions   CONFIDENTIAL & PROPRIETARY INFORMATION OF 7 Veteran verifies with to receive discount Member claim is verified and account is registered Veteran sees button on 1 2 3
  6. 6. Users Establish Credentials Across a Network and Bring Their Identity to Network RPs   CONFIDENTIAL & PROPRIETARY INFORMATION OF 8 Amy finds Under Armour’s military discount Amy creates an account and verifies veteran status Sensitive PII tokenized and securely encrypted at rest Amy encounters Mariott’s MOAA program Amy receives Marriott discount without need to present card in-person issues MOAA credential to Amy decrypts relevant PII fields and preforms match with MOAA Amy provides her MOAA number manually or through a card image Amy comes across 5.11’s First Responder discount Amy signs in with and provides her EMT number decrypts relevant PII fields and preforms match with registry issues First Responder credential to Amy
  7. 7. Members “Trust Elevate” across network 9 CONFIDENTIAL & PROPRIETARY INFORMATION OF Prevents fraud and allows access to higher value, higher risk transactions Amy verifies Military service on Amy receives a 15% discount off her entire purchase Amy needs access to her VA medical records online She upgrades her account with multi-factor authentication asks Amy to verify with Amy uses her fingerprint or voice to authenticate Best Buy process transaction for Amy Amy attempts to purchase a $2,000 item from Best Buy
  8. 8. Core Identity Service Supports a Growing Number of Product offerings   CONFIDENTIAL & PROPRIETARY INFORMATION OF 10 Product  Offerings   Core  Pla3orm   Mobile App Affinity Events EDU Auth Attribute Val Voice Bio & OTP Access Management Data Services Identity Verification App Identity/Attribute Data Providers White Label Card Link Groups MgtMarketplaceIdentity as a Service
  9. 9. CASE STUDY Under Armour Military Loyalty Program   §  Under Armour integrated technology to create an omni-channel customer experience §  Customer verifies affinity in real-time and claims discount directly in cart §  Under Armour had a military discount program in-store but was unable to provide the program online because they couldn’t verify customer affinity CONFIDENTIAL & PROPRIETARY INFORMATION OF 11
  10. 10. CONFIDENTIAL & PROPRIETARY INFORMATION OF 14 Q&A Matt Thompson Ryan Fox COO, Co-Founder VP Product Strategy 703-992-8382 703-795-4776 Internet Retailer Case Study: case-study-under-armour-honors-heroes/