1	
  
Dan	
  Levin 	
  	
  
Chief	
  Opera0ng	
  Officer	
  
The	
  Next	
  Billion	
  
2	
  
3	
  
4	
  
“
The	
  convergence	
  of	
  cloud,	
  social,	
  
mobile	
  and	
  informa5on	
  into	
  a	
  
unified	
  set	
  of...
5	
  
50%	
  
0%	
  
70%	
  
60%	
  
40%	
  
30%	
  
20%	
  
10%	
  
80%	
  
90%	
  
100%	
  
1989	
   1991	
   1993	
   1...
6	
  
Mobile	
  Workers	
  
Expected	
  by	
  2015	
  
(2x	
  today)	
  
1.3B	
  
7	
  
Why	
  does	
  this	
  maYer?	
  
8	
  
2015Doubling	
  
User	
  Base	
  for	
  
Informa0on	
  
Technology	
  
TODAY
9	
  
It’s	
  a	
  seismic	
  shi`...	
  
10	
  
The	
  big	
  ques0on	
  is:	
  
11	
  
How	
  do	
  we	
  make	
  every	
  worker	
  in	
  
the	
  world	
  a	
  knowledge	
  worker?	
  
12	
  
NEW
ARCHITECTURES1
13	
  
14	
  
“It's incredibly difficult and
expensive to make these systems
communicate at all – and it's
impossible to make the...
15	
  
16	
  
17	
  
•  Vertically integrated
•  Closed
•  Proprietary
•  On premise
•  Vendor lock-in
FROM
18	
  
NEW
MINDSET2
19	
  
“You only gain an edge over rivals
by having or doing something that
they can’t have or do.”
-Nicholas Carr
IT Does...
20	
  
IT
21	
  
•  Cost center
•  Physically managing
technology
•  Little differentiation
FROM
22	
  
NEW
PLATFORMS3
23	
  
ThousandsofUnits/Year
197
5
1977 1979 198
1
1983 1985 1987 1989 199
1
1993 1995 1997 1999 2001 2003 2005 2007 2009 ...
24	
  Source:	
  IDC	
  
2010
Actual
2011
Actual
2012
Forecast
2013
Forecast
2014
Forecast
2015
Forecast
2016
Forecast
Sma...
25	
  
@Dan,	
  this	
  chart	
  
would	
  be	
  too	
  
difficult	
  to	
  recreate.	
  
26	
  
44 billion mobile app downloads by 2016.
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
...
27	
  
•  Wintel monopoly
•  Built for the desktop
•  Hard to use, complex
•  IT dictated
FROM
28	
  
The	
  New	
  World	
  -­‐	
  Heterogeneity	
  
29	
  
The	
  Post-­‐PC	
  Business	
  
Will	
  Be	
  Defined	
  by	
  Produc0vity	
  Apps	
  
30	
  
@Dan,	
  do	
  you	
  want	
  
us	
  to	
  recreate	
  this	
  
chart?	
  
31	
  
0	
  
5	
  
10	
  
15	
  
20	
  
25	
  
30	
  
Today	
  –	
  over	
  70	
  app	
  stores	
  
	
  	
  	
  	
  	
  	
...
32	
  
By 2017, 25% of enterprises will have their
own app stores.
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
 ...
33	
  
Tablet
78%
65%
50%
40%
35%
35%
30%
30%
28%
27%
25%
Smartphone
74%
73%
39%
36%
20%
19%
21%
25%
25%
15%
18%
Web brows...
34	
  
35	
  
An operating system is a collection of
software that manages computer hardware
resources and provides common servic...
36	
  
AppAppApp App
Identity
Operating System
Device
37	
  
AppAppApp App
38	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
 ...
39	
  
Identity Access Control
Content Services Storage
App
40	
  
“Microso`	
  was	
  founded	
  with	
  a	
  vision	
  
of	
  a	
  computer	
  on	
  every	
  desk,	
  and	
  in	
  ...
41	
  
But	
  how	
  does	
  this	
  relate	
  to	
  how	
  
we	
  think	
  about	
  security?	
  
42	
  
Security	
  is	
  oSen	
  about	
  managing	
  tradeoffs	
  
Innova0on,	
  Agility	
  and	
  Growth	
  
Security	
  ...
43	
  
If	
  the	
  original	
  vision	
  of	
  the	
  PC	
  was	
  to	
  put	
  a	
  computer	
  
on	
  every	
  desk...	...
44	
  
Then	
  Post-­‐PC	
  puts	
  one	
  in	
  everyone’s	
  hand.	
  
45	
  
Dan	
  Levin 	
  	
  
Chief	
  Opera0ng	
  Officer	
  
The	
  Next	
  Billion	
  
46	
  
User	
  demand,	
  new	
  plalorms,	
  and	
  simple	
  purchases	
  are	
  
driving	
  prolifera0on	
  of	
  new	
...
47	
  
Simple	
  
Open	
  
Mobile	
  
Social	
  
Secure	
  
48	
  
How	
  does	
  Box	
  enable	
  this	
  shi`?	
  
49	
  
OUR	
  VISION:	
  
	
  Share,	
  manage	
  and	
  access	
  your	
  	
  
content	
  securely	
  from	
  any	
  devi...
50	
  
15MM+
USERS
92%
FORTUNE 500
150K+
BUSINESSES
51	
  
Not	
  scalable	
  for	
  the	
  enterprise	
  
Lack	
  security	
  and	
  management	
  
Decoupled	
  from	
  busi...
52	
  
Users	
   IT	
  
Box:	
  Loved	
  by	
  users	
  and	
  IT	
  
53	
  
We’re	
  focused	
  on	
  serving	
  the	
  
needs	
  of	
  the	
  most	
  complex	
  
enterprises	
  and	
  their	...
54	
  
Inves0ng	
  in	
  enterprise	
  insight	
  and	
  control	
  
2007–2008	
   2009–2010	
   2011–2012	
   2013+	
  
1...
55	
  
Global	
  compliance	
  and	
  controls	
  
SSAE16	
  Type	
  II,	
  SOC1	
  and	
  SOC2	
  
Fully	
  tested	
  and...
56	
  
End-­‐to-­‐end	
  security,	
  with	
  content	
  at	
  the	
  center	
  
•  User	
  and	
  group	
  controls	
  
•...
57	
  
Redefining	
  cloud	
  content	
  security	
  
•  Simplify:	
  content	
  at	
  the	
  center	
  
•  Usability	
  is...
58	
  Source:	
  Gartner	
  “MarketScope,	
  enterprise	
  file	
  synchroniza0on	
  and	
  sharing”	
  (February	
  2013)	...
59	
  
Global	
  enterprises	
  trust	
  Box	
  
60	
  
Open	
  
Plalorm	
  
Enterprise	
  
Mobility	
  
File	
  System	
  	
  
Consolida0on	
  
External	
  
Collabora0on	...
61	
  
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CIS13: Dealing with Our App-Centric Future

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Dan Levin, Chief Operating Officer, Box
Computing in the enterprise is moving rapidly into a device-independent, app-centric world. This will drive tremendous
change in future enterprise IT architectures. If the average knowledge worker uses four different devices, likely running
several different OS’s, all of our historical models of enterprise computing must shift. One of those major changes will be the development of something akin to a meta-operating system—a device and app-independent mechanism for dealing with identity, permissions and content.

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CIS13: Dealing with Our App-Centric Future

  1. 1. 1   Dan  Levin     Chief  Opera0ng  Officer   The  Next  Billion  
  2. 2. 2  
  3. 3. 3  
  4. 4. 4   “ The  convergence  of  cloud,  social,   mobile  and  informa5on  into  a   unified  set  of  forces  is  shaping   almost  every  IT-­‐related  decision.   Gartner  
  5. 5. 5   50%   0%   70%   60%   40%   30%   20%   10%   80%   90%   100%   1989   1991   1993   1995   1997   1999   2001   2003   2005   2007   2009   2011   Market  Share  of  PC  Pla<orms  by  OS    (%)   1977  1975   1979   1981   1983   1985   1987   Global  Market  Share  of  PC  Pla<orms   Source:  KPCB,  Asymco.com  (as  of  2011),  Public  Filings,  Morgan  Stanley  Research,  Gartner    for  2012E  data.  2012E  data  as  of  Q3:12         Other   TRS-­‐80   Commodore   Atari   Amiga   Wintel   Apple   Android   1983   Wintel  –  25%   1998  -­‐  2005   Wintel  –  96%   2012E   Wintel  –  35%  
  6. 6. 6   Mobile  Workers   Expected  by  2015   (2x  today)   1.3B  
  7. 7. 7   Why  does  this  maYer?  
  8. 8. 8   2015Doubling   User  Base  for   Informa0on   Technology   TODAY
  9. 9. 9   It’s  a  seismic  shi`...  
  10. 10. 10   The  big  ques0on  is:  
  11. 11. 11   How  do  we  make  every  worker  in   the  world  a  knowledge  worker?  
  12. 12. 12   NEW ARCHITECTURES1
  13. 13. 13  
  14. 14. 14   “It's incredibly difficult and expensive to make these systems communicate at all – and it's impossible to make them communicate well.” Larry Ellison CEO, Oracle
  15. 15. 15  
  16. 16. 16  
  17. 17. 17   •  Vertically integrated •  Closed •  Proprietary •  On premise •  Vendor lock-in FROM
  18. 18. 18   NEW MINDSET2
  19. 19. 19   “You only gain an edge over rivals by having or doing something that they can’t have or do.” -Nicholas Carr IT Doesn’t Matter
  20. 20. 20   IT
  21. 21. 21   •  Cost center •  Physically managing technology •  Little differentiation FROM
  22. 22. 22   NEW PLATFORMS3
  23. 23. 23   ThousandsofUnits/Year 197 5 1977 1979 198 1 1983 1985 1987 1989 199 1 1993 1995 1997 1999 2001 2003 2005 2007 2009 2011 1 10 100 1000 10000 1000000 0.1 TRS-80 NeXT Apple II Atari ST Amiga Commodore 64 Other Macintosh iPad iPhone Android PC 100000 Units  Shipped  Per  Year   There  is  a  market  share  version  of  this  slide  that  I   like  much  beYer.    This  one  is  too  hard  to  read.  
  24. 24. 24  Source:  IDC   2010 Actual 2011 Actual 2012 Forecast 2013 Forecast 2014 Forecast 2015 Forecast 2016 Forecast Smart Phones & Tablets PCs 2000 1800 1600 1400 1200 1000 800 600 400 200 0 (Units  Millions) @Dan,  found  a  few  slides  that  may  convey  the  data  below  beYer   -­‐  on  slide  28.  Let  us  know  what  you  want  to  keep.  
  25. 25. 25   @Dan,  this  chart   would  be  too   difficult  to  recreate.  
  26. 26. 26   44 billion mobile app downloads by 2016.                                                                                                                                       ABI  Research   The number of enterprise-relevant apps has doubled in the past year. research2guidance   More than half of info workers use 3+ devices for work. Forrester  
  27. 27. 27   •  Wintel monopoly •  Built for the desktop •  Hard to use, complex •  IT dictated FROM
  28. 28. 28   The  New  World  -­‐  Heterogeneity  
  29. 29. 29   The  Post-­‐PC  Business   Will  Be  Defined  by  Produc0vity  Apps  
  30. 30. 30   @Dan,  do  you  want   us  to  recreate  this   chart?  
  31. 31. 31   0   5   10   15   20   25   30   Today  –  over  70  app  stores                                                                                                                                       Mobyaffiliates  
  32. 32. 32   By 2017, 25% of enterprises will have their own app stores.                                                                                                                                       Gartner  
  33. 33. 33   Tablet 78% 65% 50% 40% 35% 35% 30% 30% 28% 27% 25% Smartphone 74% 73% 39% 36% 20% 19% 21% 25% 25% 15% 18% Web browser Calendar Note-taking app Public social networks Team document-sharing Web meeting Data dashboard Expense tracking Travel planning Wikis Public microblogging PC 79% 67% 23% 27% 25% 20% 26% 18% 13% 7% Base: North American and European information workers who use each type of device for work Source: Forrsights Workfroce Employee Survey, Q2 2012 Many  Produc0vity  Apps  are  More  Popular  on  Tablets  
  34. 34. 34  
  35. 35. 35   An operating system is a collection of software that manages computer hardware resources and provides common services for computer programs. Wikipedia  
  36. 36. 36   AppAppApp App Identity Operating System Device
  37. 37. 37   AppAppApp App
  38. 38. 38                                                                     Ping  Blog  
  39. 39. 39   Identity Access Control Content Services Storage App
  40. 40. 40   “Microso`  was  founded  with  a  vision   of  a  computer  on  every  desk,  and  in   every  home.  We've  never  wavered   from  that  vision.”     -­‐Bill  Gates  
  41. 41. 41   But  how  does  this  relate  to  how   we  think  about  security?  
  42. 42. 42   Security  is  oSen  about  managing  tradeoffs   Innova0on,  Agility  and  Growth   Security  and  Control   Danger  of  Bypassing   Security    
  43. 43. 43   If  the  original  vision  of  the  PC  was  to  put  a  computer   on  every  desk...  
  44. 44. 44   Then  Post-­‐PC  puts  one  in  everyone’s  hand.  
  45. 45. 45   Dan  Levin     Chief  Opera0ng  Officer   The  Next  Billion  
  46. 46. 46   User  demand,  new  plalorms,  and  simple  purchases  are   driving  prolifera0on  of  new  apps.  
  47. 47. 47   Simple   Open   Mobile   Social   Secure  
  48. 48. 48   How  does  Box  enable  this  shi`?  
  49. 49. 49   OUR  VISION:    Share,  manage  and  access  your     content  securely  from  any  device,  anywhere  
  50. 50. 50   15MM+ USERS 92% FORTUNE 500 150K+ BUSINESSES
  51. 51. 51   Not  scalable  for  the  enterprise   Lack  security  and  management   Decoupled  from  business  workflow   Painful  and  complicated  for  users   Hard  to  share  outside  of  org   Slow  and  expensive  to  deploy   Current  SoluYons  Can’t  Meet  Requirements  
  52. 52. 52   Users   IT   Box:  Loved  by  users  and  IT  
  53. 53. 53   We’re  focused  on  serving  the   needs  of  the  most  complex   enterprises  and  their  users  
  54. 54. 54   Inves0ng  in  enterprise  insight  and  control   2007–2008   2009–2010   2011–2012   2013+   100   employees   1K+   employees   10K+   employees   100K+   employees   Admin  Console   Iden0ty  Integra0on   Full-­‐text  Search   Ac0vity  Repor0ng   Admin  Files   Trusted  Access   Advanced  Reports   Box  Accelerator   Two-­‐Factor  Login   Device  Pinning   Collabora0on  Controls   Content  Policies*   Metadata*   Content  Workflow*   eDiscovery*  
  55. 55. 55   Global  compliance  and  controls   SSAE16  Type  II,  SOC1  and  SOC2   Fully  tested  and  verified  by  3rd  party   Safe  Harbor,  EU  and  Swiss   Interna0onal  data  privacy  controls  and  enforcement   HIPAA  and  HITECH   Trusted  plalorm  for  PHI,  PHRs  and  medical  research   ISO  27001   Global  standard  for  informa0on  security  and  systems  control  
  56. 56. 56   End-­‐to-­‐end  security,  with  content  at  the  center   •  User  and  group  controls   •  Repor0ng  API   •  Advanced  search   •  BI  plalorm  integra0ons   •  Hardened  datacenters   •  Ac0ve  threat  detec0on   •  24x7x365  NOC  monitoring   •  Most  secure  cloud  plalorm   Security   Admins   Plalorm   •  256-­‐bit  AES  encryp0on   •  SSAE16  Type  II  datacenters   •  SSO,  AD,  and  authen0ca0on   •  Deep  sharing  permissions  
  57. 57. 57   Redefining  cloud  content  security   •  Simplify:  content  at  the  center   •  Usability  is  key   •  Seek  visibility  for  devices  and  apps   •  Determine  the  right  level  of  control   Intelligence   Iden0ty   Devices   Apps   Content  
  58. 58. 58  Source:  Gartner  “MarketScope,  enterprise  file  synchroniza0on  and  sharing”  (February  2013)   Strong   PosiYve   Strong   NegaYve      CauYon   Promising   PosiYve   Accellion   Acronis   Citrix   Egnyte   EMC   Good  Technology   Nomadesk   Oxygen  Cloud   WatchDox   YouSendIt   ü   ü   ü   ü   ü   ü   ü   ü   ü   ü   “Dropbox’s  product  is  aimed  primarily  at  individuals   and  lacks  mandatory  security  and  management   features  for  enterprises.”   Gartner  Enterprise  file  sync     and  sharing   Highest  ra0ng  by  Gartner  
  59. 59. 59   Global  enterprises  trust  Box  
  60. 60. 60   Open   Plalorm   Enterprise   Mobility   File  System     Consolida0on   External   Collabora0on   13k  seats   1k  seats   2k  seats  50k  seats   Diverse  use  cases  
  61. 61. 61  

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