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CIS13: Dealing with Our App-Centric Future
CIS13: Dealing with Our App-Centric Future
CIS13: Dealing with Our App-Centric Future
CIS13: Dealing with Our App-Centric Future
CIS13: Dealing with Our App-Centric Future
CIS13: Dealing with Our App-Centric Future
CIS13: Dealing with Our App-Centric Future
CIS13: Dealing with Our App-Centric Future
CIS13: Dealing with Our App-Centric Future
CIS13: Dealing with Our App-Centric Future
CIS13: Dealing with Our App-Centric Future
CIS13: Dealing with Our App-Centric Future
CIS13: Dealing with Our App-Centric Future
CIS13: Dealing with Our App-Centric Future
CIS13: Dealing with Our App-Centric Future
CIS13: Dealing with Our App-Centric Future
CIS13: Dealing with Our App-Centric Future
CIS13: Dealing with Our App-Centric Future
CIS13: Dealing with Our App-Centric Future
CIS13: Dealing with Our App-Centric Future
CIS13: Dealing with Our App-Centric Future
CIS13: Dealing with Our App-Centric Future
CIS13: Dealing with Our App-Centric Future
CIS13: Dealing with Our App-Centric Future
CIS13: Dealing with Our App-Centric Future
CIS13: Dealing with Our App-Centric Future
CIS13: Dealing with Our App-Centric Future
CIS13: Dealing with Our App-Centric Future
CIS13: Dealing with Our App-Centric Future
CIS13: Dealing with Our App-Centric Future
CIS13: Dealing with Our App-Centric Future
CIS13: Dealing with Our App-Centric Future
CIS13: Dealing with Our App-Centric Future
CIS13: Dealing with Our App-Centric Future
CIS13: Dealing with Our App-Centric Future
CIS13: Dealing with Our App-Centric Future
CIS13: Dealing with Our App-Centric Future
CIS13: Dealing with Our App-Centric Future
CIS13: Dealing with Our App-Centric Future
CIS13: Dealing with Our App-Centric Future
CIS13: Dealing with Our App-Centric Future
CIS13: Dealing with Our App-Centric Future
CIS13: Dealing with Our App-Centric Future
CIS13: Dealing with Our App-Centric Future
CIS13: Dealing with Our App-Centric Future
CIS13: Dealing with Our App-Centric Future
CIS13: Dealing with Our App-Centric Future
CIS13: Dealing with Our App-Centric Future
CIS13: Dealing with Our App-Centric Future
CIS13: Dealing with Our App-Centric Future
CIS13: Dealing with Our App-Centric Future
CIS13: Dealing with Our App-Centric Future
CIS13: Dealing with Our App-Centric Future
CIS13: Dealing with Our App-Centric Future
CIS13: Dealing with Our App-Centric Future
CIS13: Dealing with Our App-Centric Future
CIS13: Dealing with Our App-Centric Future
CIS13: Dealing with Our App-Centric Future
CIS13: Dealing with Our App-Centric Future
CIS13: Dealing with Our App-Centric Future
CIS13: Dealing with Our App-Centric Future
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CIS13: Dealing with Our App-Centric Future

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Dan Levin, Chief Operating Officer, Box …

Dan Levin, Chief Operating Officer, Box
Computing in the enterprise is moving rapidly into a device-independent, app-centric world. This will drive tremendous
change in future enterprise IT architectures. If the average knowledge worker uses four different devices, likely running
several different OS’s, all of our historical models of enterprise computing must shift. One of those major changes will be the development of something akin to a meta-operating system—a device and app-independent mechanism for dealing with identity, permissions and content.

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  • 1. 1   Dan  Levin     Chief  Opera0ng  Officer   The  Next  Billion  
  • 2. 2  
  • 3. 3  
  • 4. 4   “ The  convergence  of  cloud,  social,   mobile  and  informa5on  into  a   unified  set  of  forces  is  shaping   almost  every  IT-­‐related  decision.   Gartner  
  • 5. 5   50%   0%   70%   60%   40%   30%   20%   10%   80%   90%   100%   1989   1991   1993   1995   1997   1999   2001   2003   2005   2007   2009   2011   Market  Share  of  PC  Pla<orms  by  OS    (%)   1977  1975   1979   1981   1983   1985   1987   Global  Market  Share  of  PC  Pla<orms   Source:  KPCB,  Asymco.com  (as  of  2011),  Public  Filings,  Morgan  Stanley  Research,  Gartner    for  2012E  data.  2012E  data  as  of  Q3:12         Other   TRS-­‐80   Commodore   Atari   Amiga   Wintel   Apple   Android   1983   Wintel  –  25%   1998  -­‐  2005   Wintel  –  96%   2012E   Wintel  –  35%  
  • 6. 6   Mobile  Workers   Expected  by  2015   (2x  today)   1.3B  
  • 7. 7   Why  does  this  maYer?  
  • 8. 8   2015Doubling   User  Base  for   Informa0on   Technology   TODAY
  • 9. 9   It’s  a  seismic  shi`...  
  • 10. 10   The  big  ques0on  is:  
  • 11. 11   How  do  we  make  every  worker  in   the  world  a  knowledge  worker?  
  • 12. 12   NEW ARCHITECTURES1
  • 13. 13  
  • 14. 14   “It's incredibly difficult and expensive to make these systems communicate at all – and it's impossible to make them communicate well.” Larry Ellison CEO, Oracle
  • 15. 15  
  • 16. 16  
  • 17. 17   •  Vertically integrated •  Closed •  Proprietary •  On premise •  Vendor lock-in FROM
  • 18. 18   NEW MINDSET2
  • 19. 19   “You only gain an edge over rivals by having or doing something that they can’t have or do.” -Nicholas Carr IT Doesn’t Matter
  • 20. 20   IT
  • 21. 21   •  Cost center •  Physically managing technology •  Little differentiation FROM
  • 22. 22   NEW PLATFORMS3
  • 23. 23   ThousandsofUnits/Year 197 5 1977 1979 198 1 1983 1985 1987 1989 199 1 1993 1995 1997 1999 2001 2003 2005 2007 2009 2011 1 10 100 1000 10000 1000000 0.1 TRS-80 NeXT Apple II Atari ST Amiga Commodore 64 Other Macintosh iPad iPhone Android PC 100000 Units  Shipped  Per  Year   There  is  a  market  share  version  of  this  slide  that  I   like  much  beYer.    This  one  is  too  hard  to  read.  
  • 24. 24  Source:  IDC   2010 Actual 2011 Actual 2012 Forecast 2013 Forecast 2014 Forecast 2015 Forecast 2016 Forecast Smart Phones & Tablets PCs 2000 1800 1600 1400 1200 1000 800 600 400 200 0 (Units  Millions) @Dan,  found  a  few  slides  that  may  convey  the  data  below  beYer   -­‐  on  slide  28.  Let  us  know  what  you  want  to  keep.  
  • 25. 25   @Dan,  this  chart   would  be  too   difficult  to  recreate.  
  • 26. 26   44 billion mobile app downloads by 2016.                                                                                                                                       ABI  Research   The number of enterprise-relevant apps has doubled in the past year. research2guidance   More than half of info workers use 3+ devices for work. Forrester  
  • 27. 27   •  Wintel monopoly •  Built for the desktop •  Hard to use, complex •  IT dictated FROM
  • 28. 28   The  New  World  -­‐  Heterogeneity  
  • 29. 29   The  Post-­‐PC  Business   Will  Be  Defined  by  Produc0vity  Apps  
  • 30. 30   @Dan,  do  you  want   us  to  recreate  this   chart?  
  • 31. 31   0   5   10   15   20   25   30   Today  –  over  70  app  stores                                                                                                                                       Mobyaffiliates  
  • 32. 32   By 2017, 25% of enterprises will have their own app stores.                                                                                                                                       Gartner  
  • 33. 33   Tablet 78% 65% 50% 40% 35% 35% 30% 30% 28% 27% 25% Smartphone 74% 73% 39% 36% 20% 19% 21% 25% 25% 15% 18% Web browser Calendar Note-taking app Public social networks Team document-sharing Web meeting Data dashboard Expense tracking Travel planning Wikis Public microblogging PC 79% 67% 23% 27% 25% 20% 26% 18% 13% 7% Base: North American and European information workers who use each type of device for work Source: Forrsights Workfroce Employee Survey, Q2 2012 Many  Produc0vity  Apps  are  More  Popular  on  Tablets  
  • 34. 34  
  • 35. 35   An operating system is a collection of software that manages computer hardware resources and provides common services for computer programs. Wikipedia  
  • 36. 36   AppAppApp App Identity Operating System Device
  • 37. 37   AppAppApp App
  • 38. 38                                                                     Ping  Blog  
  • 39. 39   Identity Access Control Content Services Storage App
  • 40. 40   “Microso`  was  founded  with  a  vision   of  a  computer  on  every  desk,  and  in   every  home.  We've  never  wavered   from  that  vision.”     -­‐Bill  Gates  
  • 41. 41   But  how  does  this  relate  to  how   we  think  about  security?  
  • 42. 42   Security  is  oSen  about  managing  tradeoffs   Innova0on,  Agility  and  Growth   Security  and  Control   Danger  of  Bypassing   Security    
  • 43. 43   If  the  original  vision  of  the  PC  was  to  put  a  computer   on  every  desk...  
  • 44. 44   Then  Post-­‐PC  puts  one  in  everyone’s  hand.  
  • 45. 45   Dan  Levin     Chief  Opera0ng  Officer   The  Next  Billion  
  • 46. 46   User  demand,  new  plalorms,  and  simple  purchases  are   driving  prolifera0on  of  new  apps.  
  • 47. 47   Simple   Open   Mobile   Social   Secure  
  • 48. 48   How  does  Box  enable  this  shi`?  
  • 49. 49   OUR  VISION:    Share,  manage  and  access  your     content  securely  from  any  device,  anywhere  
  • 50. 50   15MM+ USERS 92% FORTUNE 500 150K+ BUSINESSES
  • 51. 51   Not  scalable  for  the  enterprise   Lack  security  and  management   Decoupled  from  business  workflow   Painful  and  complicated  for  users   Hard  to  share  outside  of  org   Slow  and  expensive  to  deploy   Current  SoluYons  Can’t  Meet  Requirements  
  • 52. 52   Users   IT   Box:  Loved  by  users  and  IT  
  • 53. 53   We’re  focused  on  serving  the   needs  of  the  most  complex   enterprises  and  their  users  
  • 54. 54   Inves0ng  in  enterprise  insight  and  control   2007–2008   2009–2010   2011–2012   2013+   100   employees   1K+   employees   10K+   employees   100K+   employees   Admin  Console   Iden0ty  Integra0on   Full-­‐text  Search   Ac0vity  Repor0ng   Admin  Files   Trusted  Access   Advanced  Reports   Box  Accelerator   Two-­‐Factor  Login   Device  Pinning   Collabora0on  Controls   Content  Policies*   Metadata*   Content  Workflow*   eDiscovery*  
  • 55. 55   Global  compliance  and  controls   SSAE16  Type  II,  SOC1  and  SOC2   Fully  tested  and  verified  by  3rd  party   Safe  Harbor,  EU  and  Swiss   Interna0onal  data  privacy  controls  and  enforcement   HIPAA  and  HITECH   Trusted  plalorm  for  PHI,  PHRs  and  medical  research   ISO  27001   Global  standard  for  informa0on  security  and  systems  control  
  • 56. 56   End-­‐to-­‐end  security,  with  content  at  the  center   •  User  and  group  controls   •  Repor0ng  API   •  Advanced  search   •  BI  plalorm  integra0ons   •  Hardened  datacenters   •  Ac0ve  threat  detec0on   •  24x7x365  NOC  monitoring   •  Most  secure  cloud  plalorm   Security   Admins   Plalorm   •  256-­‐bit  AES  encryp0on   •  SSAE16  Type  II  datacenters   •  SSO,  AD,  and  authen0ca0on   •  Deep  sharing  permissions  
  • 57. 57   Redefining  cloud  content  security   •  Simplify:  content  at  the  center   •  Usability  is  key   •  Seek  visibility  for  devices  and  apps   •  Determine  the  right  level  of  control   Intelligence   Iden0ty   Devices   Apps   Content  
  • 58. 58  Source:  Gartner  “MarketScope,  enterprise  file  synchroniza0on  and  sharing”  (February  2013)   Strong   PosiYve   Strong   NegaYve      CauYon   Promising   PosiYve   Accellion   Acronis   Citrix   Egnyte   EMC   Good  Technology   Nomadesk   Oxygen  Cloud   WatchDox   YouSendIt   ü   ü   ü   ü   ü   ü   ü   ü   ü   ü   “Dropbox’s  product  is  aimed  primarily  at  individuals   and  lacks  mandatory  security  and  management   features  for  enterprises.”   Gartner  Enterprise  file  sync     and  sharing   Highest  ra0ng  by  Gartner  
  • 59. 59   Global  enterprises  trust  Box  
  • 60. 60   Open   Plalorm   Enterprise   Mobility   File  System     Consolida0on   External   Collabora0on   13k  seats   1k  seats   2k  seats  50k  seats   Diverse  use  cases  
  • 61. 61  

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