Open Source Engagement – Best               PracticesCLOUD EXPO EUROPE 2011       Gyanee DewnarainVersion v1.0            ...
Topics•   Introduction to LiMo•   Industry Trends•   Rationale for using OSS•   Types of community engagement•   Pros and ...
Introduction               3
Prominence of Mobile Companies AmongstContributors to the Linux Kernel• Besides the usual suspects: Novell, Oracle, Red Ha...
Rationale for OSS Engagement                       Reduced                        cost of                       software  ...
Understand Your Objectives for Engaging with OSS     Marketing                Engineering Support  Business Development   ...
Community Engagement Strategies Joining an Existing              Building a New     Community                     Communit...
Joining An Existing Community                                8
Joining An Existing Community                 Lower Cost of                 Acquisition &                 Cost of Ownershi...
Joining An Existing Community - Best Practices                           Seek to understand the structure of the          ...
Building a New Community                           11
Building A New Community                  Industry                  LeadershipGood Reputation                             ...
Building A New Community - Best Practices                                          Create a fair community                ...
Conclusion• No perfect recipe for successful community engagement.    o But several aspects need to be taken into account ...
15
Image references:•   http://cache4.asset-cache.net/xc/200418487-002.jpg?v=1&c=IWSAsset&k=2&d=5047•   http://static.guim.co...
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Open source engagement – best practices_v0.5

  1. 1. Open Source Engagement – Best PracticesCLOUD EXPO EUROPE 2011 Gyanee DewnarainVersion v1.0 Marketing Director 2 Feb 2010 1
  2. 2. Topics• Introduction to LiMo• Industry Trends• Rationale for using OSS• Types of community engagement• Pros and cons of community engagement strategies• Best practices 2
  3. 3. Introduction 3
  4. 4. Prominence of Mobile Companies AmongstContributors to the Linux Kernel• Besides the usual suspects: Novell, Oracle, Red Hat, IBM and Intel http://www.linuxfoundation.org/docs/lf_linux_kernel_development_2010.pdf 4
  5. 5. Rationale for OSS Engagement Reduced cost of software acquisition Economic Benefits of Open Source Reduced Access to cost of software software innovation ownership 5
  6. 6. Understand Your Objectives for Engaging with OSS Marketing Engineering Support Business Development Business Efficiencies 6
  7. 7. Community Engagement Strategies Joining an Existing Building a New Community Community BlueZ 7
  8. 8. Joining An Existing Community 8
  9. 9. Joining An Existing Community Lower Cost of Acquisition & Cost of OwnershipFaster ProductRealisation Challenging to influence the direction of the project & Time to Build align it to your own business Trust & agenda Reputation 9
  10. 10. Joining An Existing Community - Best Practices Seek to understand the structure of the community Choose the right person to represent your organisation Follow the norms, guidelines and policies of the Community Let people shine in their own rights http://www.visionmobile.com/blog/2011/01/open-source-community-building-a-guide-to-getting-it-right/print/ 10
  11. 11. Building a New Community 11
  12. 12. Building A New Community Industry LeadershipGood Reputation Growing a community around a new project can be Broad Adoption Costly & Time-Consuming 12
  13. 13. Building A New Community - Best Practices Create a fair community Avoid controlling the project & “dumping” Communicate the vision Make it easy for people to contribute http://www.visionmobile.com/blog/2011/01/open-source-community-building-a-guide-to-getting-it-right/print/ 13
  14. 14. Conclusion• No perfect recipe for successful community engagement. o But several aspects need to be taken into account when joining or building a community: licensing, governance, culture, community dynamics, alignments between commercial products and community development etc• Open Source engagement needs to be bilateral. o You can influence the direction of the project by actively working patches back into community source. 14
  15. 15. 15
  16. 16. Image references:• http://cache4.asset-cache.net/xc/200418487-002.jpg?v=1&c=IWSAsset&k=2&d=5047• http://static.guim.co.uk/sys-images/Politics/Pix/columnist_thumbnails/2009/10/29/1256• http://www.uipatent.com/marketing.jpg• http://og-consulting.com/files/images/puerta_open_sm.jpg• http://www.arunoffice.com/images/cost_management.jpg• http://blogs.livetime.com/wp-content/uploads/2009/06/cost_savings.png• http://www.pjcj.net/yapc/yapc-eu-2006-enigmatic_perl/slides/images/stopwatch.jpg• http://www.crederitylabs.com/wp-content/uploads/2009/06/fotolia_696167_online-trust+bus• http://www.literateweb.com/wp-content/uploads/2010/01/Guidelines-for-Writing.jpg• http://www.frontiernet.net/~ingallsw/pix/luna_sea_shine.jpg• http://t1.gstatic.com/images?q=tbn:ANd9GcSctHXExli1x9Bny2wozTsQkfoXrOEHmusaB• http://www.personalbrandingblog.com/wp-content/uploads/2010/04/online-reputation.jpg• http://news.pinkpaper.com/uploads/justice-scale.jpg• http://www.theautismdirectory.com/community-contribute.jpg• http://www.entrepreneurs-journey.com/images/articles/vision-steps.gif• http://company.neurosky.com/wp-content/uploads/2009/06/Maintenance_Green-300x300.p• http://marketingassassin.files.wordpress.com/2009/12/self-control.jpg• http://faculty.ksu.edu.sa/73861/PublishingImages/site/leadership.jpg 16

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