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The Entrepreneurial Methodology: How engineers can harness the madness in a non-technical start-up
 

The Entrepreneurial Methodology: How engineers can harness the madness in a non-technical start-up

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All Things API meetup @ Galvanize, Denver CO ...

All Things API meetup @ Galvanize, Denver CO
The Entrepreneurial Methodology:
How engineers can harness the madness in a non-technical start-up
Speaker: Brandon Vogt: VP Enterprise Architecture, Inspirato

• How to be proud of your code today, and into the future

• Getting 80% of the core technology right with 20% of the requirements

• Luck vs. strategy

• Iterative development and constant communication

• Pride – It commeth before a fall; It’s not personal – it’s business

• Requirements – Change daily; thoughts while shaving; Founder’s prerogative

• People – Experienced in the Business Concept or Industry; learn from previous failures or successes

• Quick Turns – Fail Fast

• Communication – Daily, Hourly – Sit close together; know each other

• Priorities – Strategic, Weekly, Daily

• User design first vs. A perfect database design

• MINDCRAFT and CODERCRAFT - how do you get a team of master carpenter’s to build an outhouse

• We live in a distributed world with niche software options; “The Daddy of Them All” and “This isn’t your daddy’s rodeo”.

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    The Entrepreneurial Methodology: How engineers can harness the madness in a non-technical start-up The Entrepreneurial Methodology: How engineers can harness the madness in a non-technical start-up Presentation Transcript

    • PERSPECTIVE / TECHNOLOGY THE ENTREPRENEURIAL  METHODOLOGY: HOW ENGINEERS CAN HARNESS THE MADNESS IN A NON‐TECHNICAL START‐UP WITH AND BRANDON VOGT / VP, ENTERPRISE ARCHITECTURE ‐ INSPIRATO Cloud Elements Meet‐Up The Entrepreneurial Methodology
    • DISCLAIMER THIS IS NOT:  a platform to debate methodologies THIS IS:  a thoughtful discussion about pace and change in a non‐technical  startup and how to achieve success from a technology perspective Cloud Elements Meet‐Up The Entrepreneurial Methodology 2 of 20
    • AGENDA 1. INTRODUCTION TO INSPIRATO 2. KEYS TO SUCCESS (from a technology perspective) 3. OUR FIRST INTEGRATION PROJECT (with cloud elements) Cloud Elements Meet‐Up The Entrepreneurial Methodology 3 of 20
    • INTRODUCTION Cloud Elements Meet‐Up The Entrepreneurial Methodology 4 of 20
    • INSPIRATO TIMELINE JAN 2011 Club launches – backed by $11 million of private investment capital MAR 2012 Club launches Philanthropic Program “Inspired Giving” ‐ Over $2  million raised for nonprofit organizations to date APR 2012 Inspirato named one of Colorado’s “Best Places to Work” JAN 2012 Club receives $20 million investment from later‐stage venture capital firm  Institutional Venture Partners (IVP) NOV 2011 Forbes's names Inspirato one of  “America’s Most Promising Companies OCT 2011 Club receives $17.5 million in equity funding led  by Kleiner Perkins Caufield & Byers (KPCB) JUL 2012 Club launches “Jaunt” – new last minute deal  program; club launches “Trios” and “Flex” membership  products MAR 2013 Club partners with American Express APR 2013 Club launches “Inspirato for Business” – a platform based travel  solution for corporate meetings, incentives and rewards JUL 2012 Club surpasses 4000 members – becomes  largest destination club in the world NOV 2013 Club surpasses 5000 members DEC 2013 Club announces acquisition of  competitor Portico Cloud Elements Meet‐Up The Entrepreneurial Methodology 5 of 20
    • INSPIRATO TECHNOLOGY TIMELINE JAN 2011 Club launches – backed by $11 million of private investment capital MAR 2012 Club launches Philanthropic Program “Inspired Giving” ‐ Over $2  million raised for nonprofit organizations to date APR 2012 Inspirato named one of Colorado’s “Best Places to Work” JAN 2012 Club receives $20 million investment from later‐stage venture capital firm  Institutional Venture Partners (IVP) NOV 2011 Forbes's names Inspirato one of  “America’s Most Promising Companies OCT 2011 Club receives $17.5 million in equity funding led  by Kleiner Perkins Caufield & Byers (KPCB) JUL 2012 Club launches “Jaunt” – new last minute deal  program; club launches “Trios” and “Flex” membership  products MAR 2013 Club partners with American Express APR 2013 Club launches “Inspirato for Business” – a platform based travel  solution for corporate meetings, incentives and rewards JUL 2012 Club surpasses 4000 members – becomes  largest destination club in the world NOV 2013 Club surpasses 5000 members DEC 2013 Club announces acquisition of  competitor Portico Cloud Elements Meet‐Up The Entrepreneurial Methodology 6 of 20
    • WHERE DO WE START? Cloud Elements Meet‐Up The Entrepreneurial Methodology 7 of 20
    • ONE THING Click on photo to watch video Cloud Elements Meet‐Up The Entrepreneurial Methodology 8 of 20
    • PEOPLE EXPERIENCED IN THE INDUSTRY Draw from past experiences EXPERIENCED IN TECHNOLOGY Generalists (end‐to‐end developers) not specialists CLEARLY UNDERSTANDS BUSINESS GOALS Why are we here? DISCIPLINED Stay the course; focus; deliver Cloud Elements Meet‐Up The Entrepreneurial Methodology 9 of 20
    • FUNDAMENTALS We are what we repeatedly do. Excellence then, is not an act, but a habit. ‐Aristotle Cloud Elements Meet‐Up The Entrepreneurial Methodology 10 of 20
    • FUNDAMENTALS ARCHITECTURE Stick to your principles CODE Use patterns and conventions APPROACH Don’t get fancy Go with what you know ‐ with what got you here Maintain disciplined creativity Cloud Elements Meet‐Up The Entrepreneurial Methodology 11 of 20
    • ARCHITECTURAL FUNDAMENTALS SEPARATION OF CONCERNS  The idea that a software system must be decomposed into parts that overlap in  functionality as little as possible • • Promotes rapid development Minimizes risks associated to change LOOSE COUPLING Individual components or systems interacting without dependency • • Reduces risk that a change in one component will cause unwanted changes in another Minimizes unnecessary interaction among systems SERVICE ORIENTED ARCHITECTURE (SOA)  • • • • Enables loose coupling Enables quicker response to changing business environment Enables Best of Breed integration Enable 3rd party access to key business data and content Cloud Elements Meet‐Up The Entrepreneurial Methodology 12 of 20
    • FUNDAMENTALS Click on photo to watch video Cloud Elements Meet‐Up The Entrepreneurial Methodology 13 of 20
    • MINDSET ATTITUDE It’s not impossible, it’s aggressive EMOTION The difference between and amateur and a professional LUNCH BUCKET Bring it every day; self‐motivation SMALL VICTORIES Celebrate, then get back to work Cloud Elements Meet‐Up The Entrepreneurial Methodology 14 of 20
    • WHAT GOT YOU HERE WON’T GET YOU THERE LEGACY The terms “legacy code”, and “legacy process” exist for a reason THIS ISN’T YOUR DADDY’S RODEO Embrace change and distribution of systems and data Cloud Elements Meet‐Up The Entrepreneurial Methodology 15 of 20
    • HERE (THE CURRENT PROBLEM) Real Estate Data (Landord Info, Home Value,  Size, Etc.) Pricing & Availability Reservations, Rules, and  Restrictions Occupancy & Satisfaction Marketing Content (Photos, Features &  Amenities, Etc.) Service Orders (Issue Tracking & Vendor  Management) Docs (Leases, Contracts,  ProFormas, Etc.) Financials (Revenue & Expenses) Cloud Elements Meet‐Up The Entrepreneurial Methodology 16 of 20
    • THERE (THE SOLUTION) Cloud Elements Meet‐Up The Entrepreneurial Methodology 17 of 20
    • THERE (THE SOLUTION) Cloud Elements Meet‐Up The Entrepreneurial Methodology 18 of 20
    • CONCLUSION 1. HIRE THE RIGHT PEOPLE 2. STICK TO THE FUNDAMENTALS 3. GET YOUR MIND RIGHT 4. [REMINDER: INSERT PLUG FOR CLOUD ELEMENTS HERE] Cloud Elements Meet‐Up The Entrepreneurial Methodology 19 of 20
    • QUESTIONS? If you are interested in learning more, contact me bvogt@inspirato.com @vogtdenver THANK YOU FOR COMING Cloud Elements Meet‐Up The Entrepreneurial Methodology 20 of 20