Cloud Computing for business
An introduction
Francesco M. Sacco
Managing director EntER, Bocconi University
Milan, September 10, 2009
EntER
Centre for research on Entrepreneurship and Entrepreneurs

EntER,A short presentation
RESEARCH AREAS Research streams
Entrepreneurship • corporate entrepreneurship
• foundation and development of new firms
• foundation and development of innovative firms
• conditions for entrepreneurial development in
industrial ecosystems and districts
Family Business • entrepreneurship in family firms
• strategic management of family firms, business
development strategies, and financing techniques
• institutional structures of family businesses, intra-
and inter-generational ownership dynamics, family
pacts
• governance and management in family businesses
EntER
Centre for research on Entrepreneurship and Entrepreneurs -2 -

EntER,A short presentation
There are essentially three target markets for the Centre’s research activity:
Public bodies/policy makers
• all purposes of policy making
• projection scenarios on sector trends
• sector studies
• analysis of market trends and economic phenomena
Business associations
• sector studies, and analysis of relevant economic phenomena
• projection scenarios on sector trends
• promoting sector monitoring centres and sector publications
Firms
• analysis of a specific firm from a historical and/or corporate
perspective,
• generally in order to draft a publication on that firm
• studies on behaviour of economic players (firms, entrepreneurial
families, consumers, business groups, etc.)
• sector studies
EntER
Centre for research on Entrepreneurship and Entrepreneurs -3 -

EntER, recent activities
Povinciadi Matera + Project for a business virtual incubator in aerospace
Booz & Company
Observatory on mid sized family business
How management consulting should change as a consequence
of the financial crisis
How to finance next generation networks (NGN)?
The impact of next generation networks (NGN) on the Italian
economy
Firms and entrepreneurship in the North West of Italy
Babson + London Global Entrepreneurship Monitor
Business School
Politecnicodi Milano + Start Cup + PNI
other universities
MIFaccioImpresa First Italian Entrepreneurship Fair
EntER
Centre for research on Entrepreneurship and Entrepreneurs -4 -

Where are we now?
EntER
Centre for research on Entrepreneurship and Entrepreneurs

Whereis Italy?
Total factor productivity (index, 2000=100), 1980-2006
Negative growth
Source: ISTAT, 2008
EntER
Centre for research on Entrepreneurship and Entrepreneurs

Whereis Italy?
The most important determinant for economic growth is
entrepreneurship, not imitative entrepreneurship but innovative
entrepreneurship
Baumol, Litane Schramm “Good Capitalism, Bad Capitalism”
EntER
Centre for research on Entrepreneurship and Entrepreneurs

Why the CloudCamp?
• Estimated 43billion$ opportunity
• Questionto
CIOs:WhatarethebiggestITtrendsdrivingspendingdecisionsin
2009and 2010?
EntER
Centre for research on Entrepreneurship and Entrepreneurs

Why the CloudCamp?
CLOUD COMPUTING CUSTOMERS
Start-ups
Web-based business, SaaS, collaboration services, widget
providers, mobile services, social networking
Gaming and entertainment companies
Small businesses
Online businesses, online presence, collaboration, enterprise
integration
Enterprises
R&D projects, quick promotions, widgets, online collaboration,
partner integration, social networking, new business ventures
EntER
Centre for research on Entrepreneurship and Entrepreneurs

Thank you for your attention!
francesco.sacco@unibocconi.it
francesco.sacco@uninsubria.it
f.sacco@equiliber.org
"The future ishere. It's just notevenlydistributedyet."
William Gibson