CloudCamp Milan 2009: Microsoft

The Windows Azure Platform: Cloud Computing with choice and low risks
Riccardo Sponza
Technical Evangelism Manager
Microsoft Italia
riccardo.sponza@microsoft.com

How We View Cloud
Fundamentals
Scale Out
Automated Service Management
High Availability
Multi-Tenancy
Considerations
Off Premises
On Premises
Location
Homogeneous
Heterogeneous
Infrastructure
CapEx
OpEx
Business model
Own
Lease/Rent
Ownership
Self
Third Party
Management

The Windows Azure Platform
Developer Experience
Web and clouds
Third party cloud
Web applications
Use existing skills and tools.
Compute
Storage
Management
Management
Relational data
Connectivity
Access control
On-premises
LOB Applications
Composite applications

Solving Complexities
Development needs
What we offer
How this is unique
Security and control
Available
Efficient
Interoperable
On-demand
Ubiquitous
Compute
APP
Services Management
Virtualized computation
Network
Storage
Storage services
State-of-the-art data centers

TCO Analysis of LOB & Consumer App
Consumer e-commerce application
Small LOB application
Seasonal peak and “spiky” capacity demand
Over 100 on premises physical servers
High transactions, 24-hour data synchronization
Persistent up time and high availability
20%
68%
$14K
$17K
$4M
$12M
Windows Azure Platform
On Premises
Windows Azure Platform
On Premises
Lower TCO realized by automatedservice management
Lower TCO realized with dynamic scaling

Windows Azure Platform Value
Efficiency
Simplicity
Use existing skills
Simple model
Lower costs
Deployment flexibility
Focus
Agility
Applicationdevelopment
Revenue opportunities
Respond quickly
Grow customer base

© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Windows Azure Platform Purchasing Models
Consumption
Subscription
Volume licensing
“Pay as you go and grow”
“Value for a commitment”
“Coordinated purchasing”
Available at PDC launch
Select offers at PDC
Planned for post PDC

Discounts for commitment
Plans for paymentpredictability
Unified purchasing through EA
Introduction to volumediscount
Low barrier to entry and flexibility
Optimized for cloudelasticity

Windows Azure Platform Purchasing Models
Value differentiated by automated management,federated access control, and advanced message patterns
Value differentiated with scale, managed high availability,and self-provisioning
Value differentiated by service lifecycle management
Messages
Bandwidth
Web edition
Business edition
Bandwidth
Compute
Storage
Bandwidth
Per transactions
Per GB transferred
Per database/month
Per database/month
Per GB transferred
Per service hour
Per GB stored and transactions
Per GB transferred
$0.15/100K*
$0.10 GB Ingress*
$0.15 GB Egress*
$9.99/month*(1 GB)
$99.99/month*(10 GB)
$0.10 GB Ingress*
$0.15 GB Egress*
$0.12/hour*
$0.15 GB/month*
$0.01/10K storage transaction*
$0.10 GB Ingress*
$0.15 GB Egress*
*Price quoted is for U.S.

Windows Azure Platform Roadmap
Rich Service Templates
Multiple Geo Locations
Multiple Languages
Full Trust
Active Directory and Web ID
Relational & Virtualized Database
Auto DB Management
Simple Service Templates
One Geo
ASP.NET
Medium Trust
Automated Service Management
Service Bus, Access Control
Admin Mode/VM Deployment
Geo Replication & On Premises
Systems Center Integration
Enterprise ID Federation
Distributed Queries & CLR
Analytics & reporting
Data Synch (DataHub)
Commercial release
CTP
Future
Web 2.0
Partners
Enterprise