Max-Michael Mayer - Launching a Cloud Based Business

Launching a Cloud Based Business or “ Planning is Guessing” A first hand experience by Max-Michael Mayer, Propertybase GmbH 37signals

Jogging Accenture Daddy BWL LBBW Guitar Fanatic Mountain Biking 14 years of sales experience Entrepreneur Photography Cloud Enthusiastic Max-Michael Mayer: Aconex conject Dubai

SaaS Start up Venture Capital Force.com Salesforce.com Fun Great Team Worldwide Customers Made in Germany Nice Office Good coffee Career In the cloud Munich Dubai New York Sydney Singapore

The Idea

The idea
Your app needs to solve a problem
Is there a need for your product? What is the benefit of using your app? How is your app different? Is the market big enough?

The right solution can add significant value
ROI Study (Real Customer)
Payback in 5 Months 3 x Invest after 1 Y 1.5m$ NPV over 3 years

The Market

Big Big Big

The Propertybase Market Organisational Memberships IT Spending Total market size > 2b €

The Team

Get the best ! … you know.

Get started

Spend your money wisely… You don’t have a lot when you start.

Once you are getting real… Propertybase office in Munich
Office:
Short term rental agreements
Be humble –no state of the art office
Share the space with other and lower costs
Equipment:
Use cloud apps!

Venture Capital or not?
A detailed financial plan is a must anyway

Make Sales & Marketing Transparent

Healthy conversion rate = growing subscriptions
Sales Funnel
Leads Qualified Contacts Opportunities Offers Customers Web: 12 SF: 37 others: 25 78% 58 64% 37 30% 11 27% 3 4,1% Start with SEO & SEM asap! Dec Feb Apr Jun Aug Oct Dec Feb

Be flexible ! You will change your plans more often as you think.

Recommended Books
… for starting your own SaaS business

Contact: Max-Michael Mayer [email_address] +49.173.2582876 Download the Presentation: http://www.maxmichaelmayer.de http://blog.propertybase.com

Max-Michael Mayer - Launching a Cloud Based Business

by CloudCamp Hamburg on Sep 20, 2010

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Max-Michael Mayer - Launching a Cloud Based Business — Presentation Transcript