Simon Wardley Cloud Computing Why It Matters

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    Simon Wardley Cloud Computing Why It Matters - Presentation Transcript

    1. Cloud Computing Why it matters
    2. Simon Wardley
    3. Canonical
    4. DANGER! Will Robinson DANGER!
    5. Sccott Beale/Laughing Squid : http://www.flickr.com/photos/laughingsquid/
    6. Pain
    7. Pain No. Slides
    8. Pain 15 slides OK No. Slides
    9. 193 slides Severe Pain risk of harm OK No. Slides
    10. photos/videoplacebo/3481780379/
    11. Cloud Computing
    12. What is Cloud Computing?
    13. http://www.flickr.com/photos/fimbrethil/
    14. It’s like computers on the internet, innit.
    15. http://www.flickr.com/photos/radioflyer007/
    16. http://www.flickr.com/photos/radioflyer007/ http://upload.wikimedia.org/wikipedia/en/5/51/Metropolis.jpg
    17. Disruptive shift of the computing stack to online services.
    18. It’s like computers on the internet, innit.
    19. Image from Oliver Twist
    20. It’s like SaaS or Software as a Service, and infrastructure provision and PaaS, that’s Platform as a Service and utility computing being provided in public clouds, which is different from private clouds which aren’t cloud computing, unless of course you’re talking about hybrid clouds which sort of are and it’s hype and lock-in and did I mention infrastructure?
    21. 67 definitions
    22. 193 slides Severe Pain risk of harm OK No. Slides
    23. 1. On-demand self-service Internet infrastructure where you pay-as-you-go and use only what you need, all managed by a browser, application or API. Cloud computing is broken up into multiple segments including: Cloud Infrastructure, Cloud Platforms and Cloud Applications. (see "Cloud Pyramid")
    24. 1. On-demand self-service Internet infrastructure where you pay-as-you-go and use only what you need, all managed by a browser, application or API. Cloud computing is broken up into multiple segments including: Cloud Infrastructure, Cloud Platforms and Cloud Applications. Cloud Pyramid (see "Cloud Pyramid")
    25. + 8 definitions
    26. 2. A new generation of computing that utilizes distant servers for data storage and management, allowing the device to use smaller and more efficient chips that consume less energy than standard computers.
    27. No definition
    28. Our Cloud = Product
    29. What is Industrial Revolution?
    30. http://www.flickr.com/photos/fimbrethil/
    31. It’s like mechanised horses, innit.
    32. 43 definitions
    33. 1. Broad socioeconomic and technological changes starting in the early 18th century.
    34. 2. Rapid development of industry in the early 19th century.
    35. No definition
    36. + 200 years
    37. http://www.flickr.com/photos/radioflyer007/ http://petjunction.blogspot.com/2007/07/adorables.html
    38. Not a thing
    39. Transition
    40. http://www.flickr.com/photos/21734563@N04/2179722280/
    41. Concept
    42. Concept Suitability
    43. Concept Technology Suitability
    44. Attitude Concept Technology Suitability
    45. Attitude Concept Industrial Technology Revolution Suitability
    46. Industrial = Our Revolution Product
    47. It’s like mechanised horses, innit.
    48. It’s like computers on the internet, innit.
    49. Cloud Computing
    50. Concept
    51. John McCarthy, 1960
    52. John McCarthy, 1960
    53. John McCarthy, 1960
    54. Utility computing John McCarthy, 1960
    55. ?
    56. Innovation W. H. Wollaston 1821
    57. Hippolyte Pixii 1832 Innovation Bespoke
    58. Innovation Bespoke Products Gramme Ring 1860s
    59. G. Westinghouse (1846 -1914) Innovation Bespoke Products Commodity
    60. G. Westinghouse (1846 -1914) Utility Innovation Bespoke Products Services
    61. Utility Innovation Bespoke Products Services Harvey Hubbell (1857-1927)
    62. Utility Innovation Bespoke Products Services
    63. Commoditisation Innovation Bespoke Products Commodity [Utility Services]
    64. Innovation Z3 1941
    65. LEO 1946 Innovation Bespoke
    66. Innovation Bespoke Products IBM 650 1954
    67. Utility Innovation Bespoke Products Services
    68. Utility Products Services John McCarthy, 1960
    69. John McCarthy, 1960
    70. Concept
    71. ? Concept Suitability
    72. ti lity s U ice rv Se ts Y d uc Pro o ke p B es at ion n ov In X
    73. Ubiquity
    74. Ubiquity Novel
    75. Ubiquity Novel Common
    76. Ubiquity Novel Common Certainty
    77. Ubiquity Novel Common Low Certainty
    78. Ubiquity Novel Common Low Certainty High
    79. Common TV’s, Phone, Ubiquity VCRs Novel Low Certainty High
    80. Ubiquity Novel Common Low Certainty High
    81. Common Ubiquity Novel Innovation Low Certainty High
    82. Common Commodity Ubiquity Novel Innovation Low Certainty High
    83. Common Utility Service Commodity Ubiquity Novel Innovation Low Certainty High
    84. Common Ubiquity Novel Early lists, 1980. Low Certainty High
    85. Common Ubiquity DB marketing, mid 80’s. Novel Low Certainty High
    86. Common CRM Products, Ubiquity 1990’s Novel Low Certainty High
    87. Common Salesforce Ubiquity Novel Low Certainty High
    88. Common Utility Service Commodity Ubiquity Products Bespoke CRM Novel Innovation Low Certainty High
    89. Ubiquity Novel Common Low Certainty High
    90. Ubiquity Novel Common Low Certainty High
    91. http://www.flickr.com/photos/privatenobby
    92. http://www.flickr.com/photos/billege
    93. http://www.flickr.com/photos/billege/
    94. Common Demand Ubiquity Novel Low Certainty High
    95. http://www.flickr.com/photos/privatenobby
    96. http://www.flickr.com/photos/mush2274
    97. http://www.flickr.com/photos/mush2274/
    98. Common Demand Ubiquity Improvement Novel Low Certainty High
    99. Common Demand Constant Ubiquity pressure Improvement Novel Low Certainty High
    100. Common Ubiquity Innovation Novel Low Certainty High
    101. Common Ubiquity Products Novel Low Certainty High
    102. Common Widespread Ubiquity Novel Low Certainty High
    103. Common Widespread Ubiquity Feature Complete Novel Low Certainty High
    104. Common Widespread Ubiquity Feature Complete Novel Low Certainty High
    105. Common Service Ubiquity Novel Low Certainty High
    106. Common Volume Operations Ubiquity Novel Low Certainty High
    107. Common Utility Service Commodity Ubiquity Products Bespoke Novel Innovation Low Certainty High
    108. Concept Suitability
    109. Concept ? Technology Suitability
    110. Gerald J. Popek (1947-2008)
    111. Concept Technology Suitability
    112. Attitude Concept ? Technology Suitability
    113. Nicholas Carr
    114. Nicholas Carr
    115. Common Ubiquity Diminishing Strategic Value Novel Low Certainty High
    116. Common Cost of doing business Ubiquity Novel Low Certainty High
    117. Attitude Concept Technology Suitability
    118. Common as a Service Ubiquity as a Product Novel Low Certainty High
    119. Why it matters
    120. Common as a Service Ubiquity Novel Low Certainty High
    121. Common Ubiquity Highly Disruptive Novel Low Certainty High
    122. Common Ubiquity You Novel Low Certainty High
    123. Common Market Ubiquity You Novel Low Certainty High
    124. Common Market Competitive Ubiquity Gap You Novel Low Certainty High
    125. Common Market Ubiquity Constant pressure You Novel Low Certainty High
    126. http://www.flickr.com/photos/privatenobby
    127. http://www.flickr.com/photos/billege
    128. http://www.flickr.com/photos/giddygoose/
    129. http://www.flickr.com/photos/21734563@N04/2179722280/
    130. Ubuntu Enterprise Cloud
    131. Private cloud Eucalyptus VM Tracks EC2 Web UI KVM Hyp. API Cloud Controller Node Controller Ubuntu Server Edition Physical Machines (bare bones)
    132. Sccott Beale/Laughing Squid : http://www.flickr.com/photos/laughingsquid/
    133. Recap
    134. What is Cloud Computing?
    135. It’s like computers on the internet, innit.
    136. 1. On-demand self-service Internet infrastructure where you pay-as-you-go and use only what you need, all managed by a browser, application or API. Cloud computing is broken up into multiple segments including: Cloud Infrastructure, Cloud Platforms and Cloud Applications. (see "Cloud Pyramid")
    137. Utility computing John McCarthy, 1960
    138. Common as a Service Ubiquity as a Product Novel Low Certainty High
    139. Attitude Concept Technology Suitability
    140. http://www.flickr.com/photos/21734563@N04/2179722280/
    141. Why so much confusion?
    142. Common Ubiquity as a Product Novel Low Certainty High
    143. Common “Cloudy” Ubiquity as a Product Novel Low Certainty High
    144. Our Cloud = Product
    145. Common Utility Service Commodity Ubiquity Novel Low Certainty High
    146. Common Utility Service Ubiquity Enables Novel Innovation Low Certainty High
    147. Common Utility Service Commodity Ubiquity Products Bespoke Novel Innovation Low Certainty High
    148. Innovation = $$$
    149. Common Utility Service Ubiquity Brand Novel Innovation Low Certainty High
    150. Cloud Computing vs Economic Crisis
    151. Cloud Guru = $$$
    152. 67 Definitions
    153. Private Cloud is Cloud Computing?
    154. Cloud is like ...
    155. Cloud is like ... electricity?
    156. Cloud is like ... a supermarket?
    157. Cloud is like ... whatever?
    158. There is so much gibberish on cloud you might as well just call everything “Kitten”.
    159. Sccott Beale/Laughing Squid : http://www.flickr.com/photos/laughingsquid/
    160. Kitten, Kitten, Kitten
    161. Kitten http://www.flickr.com/photos/privatenobby
    162. Kitten http://www.flickr.com/photos/privatenobby
    163. Kitten Kitten Kitten Kitten Kitten Kitten
    164. Kitten Kitten Kitten Kitty Kitten Kitten Kitty Kitten Kitten Kitten
    165. Kitten Chicken Kitten Kitten Kitty Kitten Kitten Kitty Kitten Kitten Kitten
    166. Kitten Chicken http://www.flickr.com/photos/radioflyer007/ http://petjunction.blogspot.com/2007/07/adorables.html
    167. Kitten Chicken Kitten Kitten Kitten Kitten Kitten
    168. Kitten Kitten Kitten Kitten Kitten Kitten Kitten
    169. Kitten “Kitten Kitten Chicken” Kitten Kitten Kitten Kitten
    170. Kitten = Chicken
    171. Kitten !
    172. Kitten, Kitten, Kitten, Kitten, Kitten, Kitten, EC2, Kitten, Kitten, Kitten, Kitten, Kitten, Kitten, Ubuntu, Kitten, UEC, Kitten, Kitten, Kitten, Kitten, Kitten, Kitten, Kitten, Kitten, Kitten, Kitten, Kitten, Kitten, Kitten
    173. Kitten, Kitten, Kitten, Kitten, Kitten, Kitten, EC2, Kitten, Kitten, Kitten, Kitten, Kitten, Kitten, Ubuntu, Kitten, UEC, Kitten, Kitten, Kitten, Kitten, Kitten, Kitten, Kitten, Kitten, Kitten, Kitten, Kitten, Kitten, Kitten ... and it’s hype and lock-in and did I mention infrastructure?
    174. Cloud for human beings (not for kittens) www.ubuntu.com/cloud simon.wardley@canonical.com twitter : swardley
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