Sonoa Cloud Services for Elasticity and Mobility

Cloud Services for Elasticity and Mobility
Sam Ramji, VP Strategy
Sonoa Systems

In Brief
Cloud Services Overview
Pattern: Surge-driven Demand for Application Experiences
What Can We Do To Help Haiti?
What Can We Do To Help the next Haiti?

Cloud Services Overview: Economics
Shifts are driven through business advantages offered:increased revenue, decreased costs, increased efficiency
Requires a new generation of infrastructureto mirror and extend web computing capabilities in a cloud computing world
APIs are replacing user interfaces as the next generation requires structured access to data and services
APIs are the core elements of the cloud economy

Cloud Services Overview: Process
Business View
Technology View
Product Management
ITOperations
SoftwareDevelopment
BusinessDevelopment
concept
Fix the Economy
Advance the Internet
Drive faster innovation
Find new scalable profit models
Scalable innovation through remixing
Scalable revenue through Cloud services
Make services easier to build
pre-purchase
pre-purchase
Low cost transactions
Low cost customer acquisition
Make services easier to deploy
Make it easier to run the business
Make services easier to operate
1st
1st
Make it easier to be in compliance
Make services easier to predict
2nd
2nd
implementation

Cloud Services Overview: Evolution
* Refers to mobile applications using APIs, not mobile websites

Pattern: Surge-Driven Demand
PC
Netbook
Phone
Useful applications are available wherever the user is, with the right experience based on available compute infrastructure
This means custom clients using common APIs
APIs have to scale in order to meet demand
APIs need customization in order to accelerate delivery to different clients

Pattern: Mobile Cloud Service Gateway
TV Guide on the iPhone
Used 3rd party API
10x performance improvement through
Mobile Mediation
Application Caching
Application Services
Scaled through cloud infrastructure through 500K users with unpredictable growth

What Can We Do to Help Haiti?
Volunteers from our community to help onramp the IT leaders for the crisis
USAID
FEMA/Military
Crisis Commons
Let Aid Providers focus on the last mile and on the remote command centers
Containers solve these aspects of the problem
This is not a cloud issue, this is an access and domain specific knowledge issue
Utilize public infrastructure wherever possible
Drive awareness of existing infrastructure (internet and available services)
Establish a blessed registry of crisis APIs including documentation and best practices
Donate our infrastructure
Rackspace, Sonoa, IBM, Canonical, RightScale, and many more just on this webinar – we can each take action to coordinate our in-kind donations

What Can We Do to Help the next Haiti?
Best practices
A community site to document the patterns and point to existing working applications and mashups
Cloud API registry for the Crisis Community
Thoughtful, documented place for known-good APIs
Donations from providers
Infrastructure: Amazon, Microsoft, Google, Rackspace
Application Engines: EngineYard/Heroku, Microsoft, Google
Management: RightScale, Sonoa

THANK you

Core Customer Scenarios
Mobile Gateway
APIGateway
FeedGateway
Cloudburst
Gateway
REST and SOAP APIs consumed by mobile apps
REST and SOAP APIs published and/or consumed
Feeds published at scale to content consumers
Public cloud used to “outburst” private computation
Mobile devices drive traffic and have special requirements
Secured access required to enable “private cloud” computing
Visibility, control of usage; large customers require customization
Dynamic content delivered through channels with 1:1 requirements

Cloud Gateway
Authentication and authorization for all requests
Secure channel and confidential data masked out
Dashboard of usage
Cloud federation

Customer infrastructure and applications
Customer Cloud Environment
Cloud Infrastructure Platform
Cloud Service Broker Appliance

CloudInfrastructure Platform
Cloud-based Cloud Service Broker
Customer
Datacenter

Cloud Service Controller as a Service
Cloud Infrastructure Platform

Customers we’ve learned from

Problem
Business
Technology
Web architectures do not support the new demand patterns and security models needed for cloud services
Companies are racing their competition to win in the cloud
After early successes, they are failing due to lack of visibility, control, and scalability
Cannot inspect, route, manage, and secure communications at the cloud layer
Business development is held back by lack of technical agility
Coding rather than configuration used to modify and evolve cloud services
Impact
Lost revenue
Customer dissatisfaction Compliance penalties
Impact
Cost overrunsPoor performance/SLA failures Business disruption

Sonoa Cloud Services for Elasticity and Mobility

by CloudCamp on Jan 23, 2010

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Sonoa Cloud Services for Elasticity and Mobility — Presentation Transcript