The IBM Cloud


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"The IBM Cloud" Lightning Talk by Tom Chong at Toronto #3 on April 6th, 2010

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  • Hey everyone, I’d like to first introduce myself. My name is Tom Chong, I work for the IM Emerging Partnerships and Technologies team. We work with enabling our partner solutions with our IM offerings.
  • In today’s corporate environment, there are 3 different types of cloud deployment Private cloud – procuring of hardware and applying virtualization technologies to it. Higher degree of security and control over other choices. Public cloud – no need to procure hardware - no capital expenditure. Hardware is located externally, so less degree of control and security over that hardware. And if you have a mix of some of these requirements such as security, control, or need the ability to procure hardware on-demand, you can combine the two to form a hybrid cloud. We offer 3 different clouds, because of the possibility of the different workloads that are the most often encountered Maybe a little private maybe a little public, maybe some analytics, maybe some development and test, we allow you to mix and match these clouds to custom fit on your
  • Based on our workload suitability analysis and our experience over the last two years with client engagements and our own internal and public cloud initiatives, IBM has identified the workloads that we believe offer the most favorable entry points for public and for private cloud delivery models. What we define as a favorable point of entry is two fold – low risk, high potential Moreover, we believe that clients should make workloads a key factor in strategy development for cloud computing. Put simply, if your organization is interested in piloting a public cloud service, the infrastructure workloads listed here will most likely be the projects that will pose the lowest risk and offer highest potential return. The same holds true for the workloads listed as top candidates for private cloud implementation. You will notice that "test environment infrastructure" is in the middle of both lists. That is because it is a relatively low-risk workload in terms of the business and the overall IT operation…and at the same time providing test resources using traditional IT delivery is typically slow, costly and a drain on resources, so any gains in speed and reduction in cost translate into a high rate of return. For these reasons, IBM believes that test environment infrastructure should always have high consideration for companies who are looking to choose a pilot cloud project.
  • Hardware and software are on demand and scalable A dynamically provisioned and scalable environment specifically for developign and testing applications before they roll out for production Many ibm middleware tools specifically for dev and test purposes on the ibm cloud from brands such as Rational Some of the main benefits include Lower TCO Dynamic and Scalable testing Flexible deployment SUPPOSE TO BE LIVE BY NOW (march 15 th , GA on march 31 st ), but its been pushed to Q2, free in beta format right now, available in purchase throughout the us and canada in second quarter (do not say this): 4/26 (better to say): later this month
  • By now, most of you will have already heard of amazon web services and the elastic compute cloud infrastructure. The reason why we’ve partnered up with them is their
  • When we put software on the cloud, we try to enable our customers to get started as quickly as possible with the least hassle, so we include things like easy to use configuration modules, built in applications like the technology explorer, and flexibility in terms of choosing features for our products
  • Place to learn about ibm products Try out your solutions on ibm hardware, or integrate your solutions with our software for PoC or PoT demos Our locations are scattered across the globe, so your team location and language abilities are not issues The IBM Innovation Centers give you access to: - Technical resources and programs that help you build solutions and skills on growth platforms based on open standards. - Simple and effective marketing and selling resources that help you find more opportunities and close deals faster. - Our collaboration, networking, and teaming resources to expand your reach, engage new opportunities, and increase your sales revenue. Link with IBM’s worldwide field resources and the largest Business Partner network in the industry. - Communities and initiatives that let you leverage our leadership and investments to capitalize on and close business in new and emerging market opportunities such as SaaS, Business Continuity and more Results Build skills Build solutions Close deals and improve your bottom line Execute marketing tactics Staff Full-time IBM technical experts for hands-on assistance and knowledge transfer Access to IBM marketing and sales teams Classrooms Technical workshops and seminars Business seminars and collaboration events Meeting rooms Customer briefings Sales closure meetings Business Partner Demo rooms Technology support Access to the latest hardware and software On site at the Centers Remotely via Virtual Private Network (VPN)
  • The IBM Cloud

    1. 1. CloudCamp Toronto Tom Chong Information Management Emerging Partnerships and Technologies [email_address]
    2. 2. Today there are three primary delivery models that companies are implementing for cloud Enterprise <ul><li>Public Cloud </li></ul><ul><li>IT activities/functions are provided “as a service,” over the Internet </li></ul><ul><li>Key features: </li></ul><ul><ul><li>Scalability </li></ul></ul><ul><ul><li>Automatic/rapid provisioning </li></ul></ul><ul><ul><li>Standardized offerings </li></ul></ul><ul><ul><li>Consumption-based pricing </li></ul></ul><ul><ul><li>Multi-tenancy </li></ul></ul>Traditional Enterprise IT <ul><li>Private Cloud </li></ul><ul><li>IT activities/functions are provided “as a service,” over an intranet, within the enterprise and behind the firewall </li></ul><ul><li>Key features include: </li></ul><ul><ul><li>Scalability </li></ul></ul><ul><ul><li>Automatic/rapid provisioning </li></ul></ul><ul><ul><li>Widespread virtualization </li></ul></ul><ul><ul><li>Chargeback ability </li></ul></ul>Hybrid Cloud Internal and external service delivery methods are integrated, with activities/functions allocated to based on security requirements, criticality, architecture and other established policies. Private Cloud Public Clouds Hybrid Cloud
    3. 3. IBM has identified the workloads that offer the most favorable entry points for cloud delivery models Top private workloads Database, application and infrastructure workloads emerge as most appropriate <ul><li>Data mining, text mining, or other analytics </li></ul><ul><li>Security </li></ul><ul><li>Data warehouses or data marts </li></ul><ul><li>Business continuity and disaster recovery </li></ul><ul><li>Test environment infrastructure </li></ul><ul><li>Long-term data archiving/preservation </li></ul><ul><li>Transactional databases </li></ul><ul><li>Industry-specific applications </li></ul><ul><li>ERP applications </li></ul>Top public workloads Infrastructure and collaboration workloads emerge as most appropriate <ul><li>Audio/video/Web conferencing </li></ul><ul><li>Service help desk </li></ul><ul><li>Infrastructure for training and demonstration </li></ul><ul><li>WAN capacity and VoIP infrastructure </li></ul><ul><li>Desktop </li></ul><ul><li>Test environment infrastructure </li></ul><ul><li>Storage </li></ul><ul><li>Data center network capacity </li></ul><ul><li>Server </li></ul>
    4. 4. IBM Smart Business Development and Test on the IBM Cloud IBM Software Delivery Services on the IBM Cloud <ul><li>What is it </li></ul><ul><ul><li>A dynamically provisioned and scaled runtime environment that provides everything needed to develop and test applications. </li></ul></ul><ul><ul><li>Application lifecycle management offerings from Rational that can be provisioned as services on the cloud </li></ul></ul><ul><li>Customer benefits </li></ul><ul><ul><li>Instant self-service provisioning of software images –lower TCO </li></ul></ul><ul><ul><li>Dynamic/elastic computing for tests </li></ul></ul><ul><ul><li>Virtualized development infrastructure to build solutions </li></ul></ul><ul><ul><li>Flexible deployment options </li></ul></ul><ul><ul><ul><li>Can have IBM create this on a private cloud for you </li></ul></ul></ul>
    5. 5. IBM Partnership with Amazon Web Services <ul><li>What is it </li></ul><ul><ul><li>IBM software in the Amazon Elastic Compute Cloud (EC2) virtual environment. This is product-level code with all features and options enabled. </li></ul></ul><ul><ul><li>Large breadth of IBM offerings on AWS from brands such as Information Management, WebSphere, Tivoli, and Lotus </li></ul></ul><ul><li>Customer benefits </li></ul><ul><ul><li>Flexible payment options </li></ul></ul><ul><ul><ul><li>Free for development </li></ul></ul></ul><ul><ul><ul><li>Pay-as-you-go for production </li></ul></ul></ul><ul><ul><ul><li>Bring your own license </li></ul></ul></ul><ul><ul><li>Go to market on AWS with your value-added offerings on top of IBM software </li></ul></ul><ul><ul><li>Detailed guides to help you deploy and re-bundle IBM software on AWS </li></ul></ul>
    6. 6. Product Overview: IBM DB2 9.7 FP 1 AMI <ul><li>Database server with powerful features for managing relational and XML data </li></ul><ul><li>Easy-to-use, includes self-managing capabilities </li></ul><ul><li>Enterprise-proven performance and scalability </li></ul><ul><li>DB2 Express: Entry-level pricing for the Small and Medium Business (SMB) market, startups, and solution providers </li></ul><ul><li>DB2 Workgroup: Data server of choice for deployment of departmental, workgroup, and mid-sized applications, and comes with built-in capabilities for high availability clustering </li></ul><ul><li>Includes: </li></ul><ul><ul><li>IBM DB2 Express-C, Express, or Workgroup software </li></ul></ul><ul><ul><li>Technology Explorer Web-based application </li></ul></ul><ul><ul><li>YaST configuration modules for easy setup of EC2 and DB2 environment </li></ul></ul><ul><ul><li>Automated and configurable start-up of AMI instance through the use of instance user data </li></ul></ul><ul><li>For more information, visit: </li></ul>
    7. 7. IBM Innovation Centers – 38 centers worldwide <ul><li>What they are… </li></ul><ul><ul><li>Are the physical and virtual gathering places for business, academic and technology innovators. </li></ul></ul><ul><ul><li>Support locally and reach globally: Provide expertise in your local market while extending your reach worldwide . </li></ul></ul><ul><li>Why they matter… </li></ul><ul><ul><li>Provide a place where Partners, IT professionals, and academics can find answers to everyday questions, build cutting edge skills, and explore the latest open-standards-based and open source technologies. </li></ul></ul><ul><ul><li>Unite a community impassioned about building faster, smarter solutions for business, and create cooperative selling relationships across the globe. </li></ul></ul>The heart of the ecosystem Toronto IIC 3600 Steeles Ave. East 905-316-5534 [email_address] <ul><li>North America (6) </li></ul><ul><li>Austin </li></ul><ul><li>Chicago </li></ul><ul><li>Dallas </li></ul><ul><li>San Mateo </li></ul><ul><li>Toronto </li></ul><ul><li>Waltham </li></ul><ul><li>Latin America (1) </li></ul><ul><li>Sao Paulo </li></ul><ul><li>NE Europe (7) </li></ul><ul><li>Copenhagen </li></ul><ul><li>Dublin </li></ul><ul><li>Ehningen (formerly Stuttgart) </li></ul><ul><li>Hursley </li></ul><ul><li>London </li></ul><ul><li>Stockholm </li></ul><ul><li>Zurich </li></ul><ul><li>SW Europe (6) </li></ul><ul><li>Amsterdam </li></ul><ul><li>Barcelona </li></ul><ul><li>La Gaude </li></ul><ul><li>Milan </li></ul><ul><li>Paris </li></ul><ul><li>Tel Aviv </li></ul><ul><li>CEEMEA (10) </li></ul><ul><li>Bratislava </li></ul><ul><li>Bucharest </li></ul><ul><li>Budapest </li></ul><ul><li>Casablanca </li></ul><ul><li>Istanbul </li></ul><ul><li>Johannesburg </li></ul><ul><li>Kiev </li></ul><ul><li>Moscow </li></ul><ul><li>Prague </li></ul><ul><li>Warsaw </li></ul><ul><li>Japan (1) </li></ul><ul><li>Tokyo </li></ul><ul><li>Asia Pacific (7) </li></ul><ul><li>Bangalore </li></ul><ul><li>Ho Chi Minh City </li></ul><ul><li>Kuala Lumpur </li></ul><ul><li>Manila </li></ul><ul><li>Seoul </li></ul><ul><li>Shanghai </li></ul><ul><li>Sydney </li></ul>
    8. 8. Key links for SaaS and Cloud Computing <ul><li> /cloud </li></ul><ul><li> /cloud/developer </li></ul><ul><li> /developerworks/downloads/cloud.html </li></ul><ul><li> /developerworks/downloads/faq-ec2/faq-ec2.html </li></ul><ul><li> /isv/marketing/saas/demo_series.html </li></ul><ul><li> /partnerworld/saas </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>[email_address] </li></ul>
    9. 9. CloudCamp Toronto Tom Chong Information Management Emerging Partnerships and Technologies [email_address]
    10. 10. Why IBM on Cloud? <ul><li>Client </li></ul><ul><ul><li>Achieves reduction in risk and faster time to value </li></ul></ul><ul><li>IBM </li></ul><ul><ul><li>Provides know-how for building enticing solution stacks and integrating solutions into a cloud format </li></ul></ul><ul><ul><li>Achieves more usage of middleware </li></ul></ul><ul><li>Infrastructure Partner </li></ul><ul><ul><li>Provides a service to customers by being able to abstract the implementations of the HW and IT infrastructure, giving the customer the ability to only worry about using the application that they are focused on </li></ul></ul><ul><ul><li>Achieves broader value proposition and market reach </li></ul></ul><ul><li>ISV(s) </li></ul><ul><ul><li>Provides industry specific know-how and software </li></ul></ul><ul><ul><li>Achieves greater market penetration and usage </li></ul></ul><ul><li>Therefore potential scenarios are: </li></ul><ul><ul><li>Hosting IBM products integrated into solutions that cloud providers can supply to customers </li></ul></ul><ul><ul><li>Making available base images so that other applications from ISVs can be integrated into solutions within the cloud provider’s framework </li></ul></ul>ISV(s) Infrastructure Provider IBM Software Cloud Solution