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Dreamforce 2012 Cloud Alliance Partner Keynote


Dreamforce 2012 Cloud Alliance Partner Keynote, delivered to the Consulting Partner community on Sept. 18.

Dreamforce 2012 Cloud Alliance Partner Keynote, delivered to the Consulting Partner community on Sept. 18.

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  • Blair tells his story why he came to salesforce and why he thought this was such an incredible opportunity (charter given by Marc). Highlight how important partners are in driving the kind of large scale transformations that you came here for
  • Success story#'sEnable & InspirePartner High Growth/Large scale transformationTransforming togetherJust the start
  • Simple startDid it againWe're not doneWhy big deal?
  • #1Fuel innovationMckinsey $1 TrillionInvesting together
  • Glenn Weinstein, Co-founder and CIO, Appirio Help customers rethink how they run their business? Technology Partner & Trusted Advisor for Facebook?Agile implementation methodology? Help customers get the most out of their Salesforce implementation?“WE’VE ENJOYED A LOT OF SUCCESS IN OUR RELATIONSHIP WITH APPIRIO AND THEY ARE ABSOLUTELY THOUGHT OF AS A THOUGHT LEADER IN THE CLOUD SPACE.
  • Steve Sacks, COO, ProQuest ConsultingCompany-wide transformation; executive-level engagementInternal productivity/performance – adoption of Chatter and introduction of RyppleWhat’s next?
  • Adam Horvath, Senior Director, Acumen SolutionsEnterprise collaboration @ GSA – how success?Public cloud solutions for a number of federal and state government agencies – trends?
  • Vikrant Karnik, Global Alliance Executive, CapgeminiVK: Growth of global alliance & key areas of focus?David (TCS): Background on Touring Club Switzerland and utilization of to transform how you market?
  • Paul Clemmons, Principal and Global Practice Leader, DeloitteGrowing together?Why transformation so important to Activtision?Where does Deloitte plan to go from here as we transform customer service organizations together?
  • Glen Stoffel, VP, Agile Business Transformation, BluewolfBusiness challenges that GlaxoSmithKline was facing?Mobility key theme. Tips for customers embarking on mobility transformation?
  • Saideep Raj, Global Managing Director, SaaS, AccentureDAN:Growth you’re experiencing & biggest opportunity ahead?DENZIL: Helping Cisco transform their business around Sales, Service, Marketing, and Channels?DAN: key areas of focus to deliver this sort of Innovation to Cisco?
  • We’ve talked about the investments we’re in expanding our product portfolio;
  • Map out the oppty for partners


  • 1. Driving Social TransformationThe Cloud Alliance Program
  • 2. Safe harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward- looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of, inc. is included in our annual report on Form 10- Q for the most recent fiscal quarter ended July 31, 2012. This documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available., inc. assumes no obligation and does not intend to update these forward-looking statements.
  • 3. Thank You to Our Top Sponsors
  • 4. All 300+ Dreamforce 2012 Sponsors Accenture BiznusSoft ClosedWon Domo GoodData JBara Software Neolane, Inc. Riva The TAS Group Accounting Seed Biz Performance Solutions Cloud Coach DoubleDutch Good Technology Inc Jitterbit NetDocuments Riverbed Technology Tier1CRM Acteva Blackberry Cloud Extend - Active Eloqua Google Jobscience Okta Rootstock Timba Software Act-On Software Blackboard Cloud9 eLoyalty HCL Technologies JPW Consulting OneSource Saber Solutions TinderBox Acumen Solutions Bloomfire CloudCraze engajer Hire On-Demand K2 Partnering Solutions Orchestrate, LLC sakonent TOA Technologies Adaptive Planning Blue Jeans Network Cloudingo Enodo Software Kapow Software Pardot LLC SAVO Totango Adobe Echosign Bluewolf CloudSense Ltd Enzigma Software HP Kenandy Parse Scribe Software TouchpointCRM AgilOne BMC Software, Inc. CloudSquads ePrize IBM Kinetic Growth Persistent Systems Selectica TreeHouse Interactive Alfresco Box Coaching in the Cloud Equifax iContact Kofax, Inc. Pervasive Software ServiceMax Trifecta Technologies AMC Technology Brainshark, Inc. Cognizant Etherios inContact Kona DataSearch PGi Sesame Software Inc. Trilibis MobileAmazon Web Services BrainEngine Comcast Business Class Eventley Indicee Kred for CRM Ping Identity SF Vision Technologies TRUSTe Angel Bunchball Comity Designs Evolve Apps Influitive KXEN Plantronics ShowUhow Unified Apex IT Bungee Loyalty Programs Concur ExactTarget Infogain Corporation Lattice Postcode Anywhere Silverline UpSync Appcelerator CallidusCloud Conduit Exafort, Inc. Informatica Leads360, Inc. ProAlign Silverpop Vana Workforce Appirio Cameleon Software Conga Experian QAS Infor Leadspace Progress DataDirect SiSense Verbble Apttus Canon ConnectWise EzData Systems InGenius Learnsmarter PROS Skoodat VerticalResponse Aria Solutions Capgemini ContactNet FatStax for iPad Ingram Micro, Inc. Less Software PwC Slalom Consulting Vigience Aria Systems CDW Coveo Innoveer Solutions LexisNexis Qlikview Smarsh Vindicia Arkus CEB Covisint FirstRain LinkedIn Quosal SpringCM Virtual Hold Technology Arrowpointe Centerstance CRMFusion Five9, Inc. InsideView LinkPoint360 Qvidian Stantive Technologies VirtuOz Ascenterp Cetas CronSights Fliptop Insightera LiveOps Rapid Scale Strategies SteelBrick Vocus Astadia Channelinsight CSC ForeFront Interactive Intelligence M5 Networks Reachable SynapticAP WalkMe Avalara, Inc. Cincom Cvent Form Assembly Internet Creations Magnet 360 ReachForce Syniverse Wipro Technologies AXIOM Cinovate CyberU FPX Intrepid Learning Mahindra Satyam ReadyTalk Tableau Software Workday Backupify CipherCloud DataScout Freshdesk, Inc. Intuit, Inc. Marketo Real Intelligence TALENT ANALYTICS Xactly Badgeville Cirrus Insight DataFlo Consulting Frontera Consulting Intuition McAfee Red Sky Solutions Tata Consulting Services Zilliant Bazaarvoice Citrix Dell Boomi Fujitsu ion interactive Meginfo Redkite Tenrox ZoomInfo BellaDati Clarabridge, Inc. Deloitte Full Circle CRM, Inc. iQuote Xpress Metanga Relational Capital TerrAlign zPaper BigMachines Clarizen Demandbase G2 Labs ITAGroup MicroStrategy Revegy, Inc. TerraSky Zuora Birst Clear Task DiscoverOrg Genesys ITinvolve MK Partners RingCentral TextWise Zyme bitwin Clicktools DocuSign Get Satisfaction Jabra MuleSoft RingLead
  • 5. World‟s Largest Vendor Technology Event90,000 750+ 1000+ 10Registrants Sessions Cloud Solutions Keynotes
  • 6. Blair Crump Denzil Samuels Dan Streetman Susan St. Ledger President SVP Partners SVP Enterprise Chief Revenue Officer Enterprise Business Unit & Solutions Alliances Salesforce Marketing CloudTransform the Transform the Transform Our Industry Ecosystem Customers
  • 7. Blair CrumpPresident, Enterprise Business Unit
  • 8. We’re Driving Incredible Growth Growth/Revenue Leader Industry Leader $3 Billion Revenue #1 World’s Most (expected FY13) Innovative Company 2011 / 2012 (Forbes) 37% Annual Growth #1 Enterprise Cloud 56 Billion Computing (IDC) Transactions per quarter #1 Cloud CRM (Gartner)
  • 9. And Your Opportunity is Growing Even Faster 2000 2008 2012 “The End “Enterprise Cloud “Business Vision of Software” Computing” is Social” CRM SalesTransformation Sales Service Innovate Social Technology
  • 10. We’re Investing Where It Matters CRM Platform Social #1 Investment Will Triple 47% Annual Growth by CIOs in 3 Years in Spend
  • 11. We’re Transforming Our Customers Together Focus on Drive Deliver Industry Engage Customer Transformation Expertise Locally Success
  • 12. Dan StreetmanSVP, Enterprise AlliancesDenzil SamuelsSVP, Partners & Solutions
  • 13. We’re Building the World’s Largest Cloud Ecosystem 3,908 42%Consulting Partners Ecosystem Growth 144% Certification Growth
  • 14. And Building New Capabilities to Power Innovation Customer Specialization Success Industry Team Selling Capability Team Delivery Geography Transformation Business is Social Consulting + Delivery =
  • 15. We’re Investing in Your Success Playbooks Training Certifications & Credentials
  • 16. Introducing the 2012 Partner Innovation Awards Cloud . Mobile . Social
  • 17. Innovation on the Platform
  • 18. Glenn Weinstein CREDENTIALSCo-founder and CIO, Appirio 63 Certified Sales Cloud Consultants 53 Certified Service Cloud Consultants 2M users moved to the cloud World Economic Forum Technology Headquarters: San Francisco Pioneer Locations: Indianapolis, UK, Ireland, Japan Accelerating Cloud Powered Business Gartner Who’s Who in Cloud Service Brokerage
  • 19. Customized recruiting app on the Salesforce Platform Migrated nearly 750,000 candidates from legacy system Used by over 3,500 employees and 200 recruiters Global compliance across North America, EMEA & APACWe‟ve enjoyed a lot of success in our relationshipwith Appirio and they are absolutely thought ofas a leader in the cloud space. – Tim Campos, CIO
  • 20. Innovation in Work
  • 21. Steve SacksCOO, ProQuest Consulting CREDENTIALS 8 Sales Cloud Certified Consultants 5 Service Cloud Certified Consultants 35+ Australia-based consultants Locations: Sydney & Melbourne Sales Cloud, Service Australias Leading Cloud Services Cloud, Heroku, and Rypple expertise Provider, partnering with, Amazon Web Services and Zuora.
  • 22. Wall-to-wall solution incorporating Ryppleand Chatter to manage employees‟ goalsand performanceCollaboration across teams as well aswell friendly team rivalry with daily statsposted in ChatterIncreased deal volume by >30% despiteminimal increase in team sizeFoundation to support projected growthof over 25% per annum over 3+ has transformedour business. – Deven Billimoria, CEO, Smartsalary
  • 23. Innovation in Collaboration
  • 24. Adam HorvathSenior Director, Acumen Solutions CREDENTIALS Platinum Partner in US and EMEA 125+ Certified Consultants 500+ enterprise client implementations Headquarters: McLean, VA 2 Certified Technical Architects Locations: 8 (US and UK) partner since 2000
  • 25. Connected the entire organization to crowdsource ideas, solicit feedback, and find experts Established a COE and defined 5 strategic pillars to measure success Drove adoption through an agency-wide Chatter adoption campaign Increased employee engagement, team work, productivity, and collaborationGSA, and Acumen Solutions havespent the past three months focusing on architecture,security and data standards under the agreement tobuild the foundation to use the platform effectively. –
  • 26. Innovation in Marketing
  • 27. Vikrant KarnikGlobal Alliance CREDENTIALS Executive, Capgemini 170 Global Certifications Digital Transformation vision developed with MIT End-to-end capabilities and proprietary Headquarters: Paris cloud/social transformation roadmaps 120,000 people in 40 countries One of the worlds foremost providers of Vertical segment solutions consulting, technology and outsourcing services.
  • 28. Number 1 mobility club in Switzerland More than 1.6 million members 1600 employees Increased efficiency and productivity by fostering collaboration between creative agencies and TCS internally End-to-end KPI tracking on marketing programsOur One Face to the Customer vision is thecenterpiece of our business and IT strategy.Capgemini is key to the success of our project. – David Spray Extended CRM Project Director & Marketing Director Deputy
  • 29. Innovation in Service
  • 30. Paul ClemmonsPrincipal and Global Practice Leader, Deloitte CREDENTIALS 62 Certified Sales Cloud Consultants 86 Certified Service Cloud Consultants Social Business thought leader Headquarters: New York Locations: Worldwide #1 Service Cloud partner With more than 182,000 professionals in 150 countries, Deloitte is the only Named largest business consultancy professional services firm that offers a complete range of services globally. in the world by Kennedy
  • 31. Improved customer satisfaction and protected Activision brands by providing gamers with an in-game experience Social integration to Facebook and Twitter, allowed monitoring of social „conversations‟ to identify and address potential in-game problems Ground-breaking global implementation of Live AgentThis particular year, one of the big gamechangers for us was to launch a completelynew social experience. – Tim Rondeau, Activision
  • 32. Innovation in Sales
  • 33. Glen StoffelVP, Agile Business Transformation, CREDENTIALS Bluewolf 110 Certifications 31 Technical Architects and Developers Leader in Agile Business Transformation, fostering ongoing innovation Headquarters: NYC Locations: San Francisco, London, Atlanta, Dedicated Sales Cloud, Service Cloud, Austin, Boston, Chicago, Denver, Detroit Platform and Marketing Automation practices
  • 34. Custom built iPad app offering real-timeaccess to Salesforce Sales Cloud, drivingbetter informed sales conversationsSupports compliance reporting to theSunshine ActIncreased potential for additional salesthrough more educated conversations andproactive account planning90% adoption rate among employees The Koach mobile app has taken our engagement with our customers to a new level. – Nancy Fernandez, Sr. Manager Expert Sales Operations & TeleSales
  • 35. Social Vision
  • 36. Saideep Raj Global Managing Director, SaaS, Global Leader in Cloud Accenture & SaaS Solutions 3,200 Cloud Projects in 44 Countries Nearly 500 enterprise level SaaS implementations Accenture is a global management consulting, 1500+ skilledtechnology services and outsourcing company, with professionals, nearly 500 certified more than 249,000 people serving clients in more than 120 countries. Cross Industry, Global Delivery Network
  • 37. $46.1 billion networking leader71,000 employees, 165 countries$100B+ market cap Enterprise-wide CRM roadmap and implementation of social and mobile cloud technologies Enabling standardized portfolio management process across departments Providing visibility, predictability and accountability throughout organization
  • 38. 2012 Partner Innovation Awards Cloud . Mobile . Social
  • 39. Susan St. LedgerChief Revenue Officer,Salesforce Marketing Cloud
  • 40. Social Media Has Changed Marketing ForeverThe Largest Shift in 60 Years Old Way New Way Unsolicited Engaging One to many Transparent Untargeted Targeted
  • 41. Social Marketing Is Our Future – McKinsey Global Institute
  • 42. Introducing the World’s OnlyIntegrated Social Marketing Platform Turn insights to actions and connections to customers for life.
  • 43. Fueled by Real Customer Success Huge Momentum Market Leadership Customer Success 55% of Fortune 100 #1 Forrester Wave 8 of 10 Largest Advertisers Leader Gartner Magic Quadrant 3,000 Customers Best Enterprise
  • 44. Opening Up A New Frontier for Our Partners
  • 45. Most Companies Struggle With Social Marketing Fragmented No Unified Too Many Conversations Data Systems Ineffective Marketing Results Multiple groups Campaigns and Multiple point solutions engaging engagement disconnected Disconnected from Mixed Multiple measurement the enterprise messages dashboards Inefficient & Customers only No customer record uncoordinated see one brand or profile
  • 46. New Skills Are Required to Grow the Market• Social strategy• Thought leadership• CMO shift from emotion to data• Social platform differentiators• Social/CMO lens + software• Target segments & markets
  • 47. Get the Most Out of the Incredible Week Ahead Product Keynotes Consulting Partner Sessions Partner Success Experts Innovation Theater Partner Hub Moscone West, 3rd Floor Partner Cloud Crawl Temple, Thursday 7pm