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The Social Semantic Web: New York Times Edition
 

The Social Semantic Web: New York Times Edition

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New York Times Research and Development Group / New York / 29th June 2010

New York Times Research and Development Group / New York / 29th June 2010

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    The Social Semantic Web: New York Times Edition The Social Semantic Web: New York Times Edition Presentation Transcript

    • The social semantic web: new york times edition John breslin
    • lecturer at Nui galway Engineering and informatics
    • Researcher at Deri, nui galway
    • Co-founder of Boards.ie
    • Socialmedia.net editor, owner
    • Social media is exploding! image from tinyurl.com/nuketest
    • Breakdown of ugc visits •  .61 = social networks •  .11 = forums •  .11 = UG content sites, e.g. UrbanDictionary.com •  .10 = UG marketplaces, e.g. Craigslist.org •  .03 = Blogs •  .01 = UG reviews, e.g. ApartmentRatings.com •  .01 = Wikis •  .02 = Other Text from tinyurl.com/briscougc
    • Sites go up... image from tinyurl.com/rocket15
    • Facebook and twitter
    • ...and sites come down image from tinyurl.com/elhell
    • bebo
    • It's the social objects we create… • Discussions • Bookmarks • Annotations • Microblogs • Multimedia
    • …that connect us to other people
    • Social media sites are like data silos image from pidgintech.com
    • Many isolated communities of users and their data image from pidgintech.com
    • Need ways to connect these islands image from pidgintech.com
    • Allowing users to easily move from one to another image from pidgintech.com
    • Enabling users to easily bring their data with them image from pidgintech.com
    • image from tinyurl.com/orionw
    • Semantics
    • Social Semantic Web
    • Two-way street: semantic web can help social web, vice versa • Can Use semantic web to describe people, content objects and the connections that bind them all together so that social sites can interoperate via semantics • In the other direction, object-centered social websites can serve as rich social data sources for semantic applications image from tinyurl.com/highway2
    • Foaf (friend of a friend)
    • What's foaf? • An ontology for describing people and the relationships that exist between them: – foaf-project.org – Identity, personal profiles, social networks – Can integrate with other SW vocabularies – Used on LiveJournal, MyOpera, identi.ca, MyBlogLog, hi5, Fotothing, Videntity, FriendFeed, Ecademy, Typepad image from tinyurl.com/friendship2
    • Distributed identities with FOAF Image by sheila kinsella
    • FOAF (Friend-of-a-Friend)
    • FOAF (Friend-of-a-Friend)
    • Image by dan brickley
    • SIOC, pronounced shock image from tinyurl.com/siocshock
    • Semantically-Interlinked Online Communities (SIOC) • Goal of the SIOC ontology is to address interoperability issues on the Social Web • sioc-project.org • SIOC has been adopted in a framework of 60 applications or modules deployed on hundreds of sites • Web 2.0, enterprise information integration, HCLS, e-government
    • Some of the SIOC core ontology classes and properties
    • Some applications using sioc
    • From last October 36
    • RDFA (Sioc, FOAF) in drupal 7 • Drupal is a cms used by various sites: – whitehouse.gov, warnerbrosrecords.com, uk.sun.com, motogp.com... • Five Alpha versions of drupal 7 released already, semantic web support built-in – Release candidate version on its way image from tinyurl.com/drupaper
    • Rdfa on newsweek.com
    • Rinse, repeat, beautiful hair
    • Semantic search
    • Opo (Online presence ontology) • aims to unify presence information and status notification processes across different services: – Twitter, Facebook, Foursquare, etc. • Help solve the information overload issue at the same time, by providing a means to identify who / which community the information should reach: sharing spaces
    • MOAT (meaning of a tag) • moat-project.org • A model to define "meanings" of tags – SPARQL → dbpedia.org/resource/SPARQL • User-driven interlinking • Tagged content enters Linked Data web • Collaborative approach towards the sharing of meanings in a community image from tinyurl.com/whichapple
    • An ontology stack for the social semantic web
    • Distributed Architecture (Smob)
    • Semantic #hashtags
    • Stuff that looks exciting image from tinyurl.com/fireflames
    • Facebook open graph • Allows metadata from external pages to be embedded (claimed) within facebook • E.g. metadata about a restaurant (name, location, contacts) could be imported into a facebook news feed via a like button • Good for facebook, good for the semantic web? Yes!
    • OGP in RDF (FOAF, DC, SIOC, GR)
    • Twitter Annotations • forthcoming initiative by Twitter: – attach arbitrary metadata to any tweet – overall limit for the metadata payload – May be able to attach RDF-type statements • Going beyond geotemporal annotations: – "type":{"attribute":"value"} – "movie":{"title":"avatar"} image from tinyurl.com/twannotation
    • image from knightriderfestival.com What If your car could tweet
    • image from tinyurl.com/starshiptr
    • our new book now at amazon.com
    • Twitter.com /johnbreslin Johnbreslin.com Slides at www.slideshare.net/cloud