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The Social Semantic Web: New York Times Edition

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New York Times Research and Development Group / New York / 29th June 2010

New York Times Research and Development Group / New York / 29th June 2010

Published in Technology
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  • 1. The social semantic web: new york times edition John breslin
  • 2. lecturer at Nui galway Engineering and informatics
  • 3. Researcher at Deri, nui galway
  • 4. Co-founder of Boards.ie
  • 5. Socialmedia.net editor, owner
  • 6. Social media is exploding! image from tinyurl.com/nuketest
  • 7. Breakdown of ugc visits •  .61 = social networks •  .11 = forums •  .11 = UG content sites, e.g. UrbanDictionary.com •  .10 = UG marketplaces, e.g. Craigslist.org •  .03 = Blogs •  .01 = UG reviews, e.g. ApartmentRatings.com •  .01 = Wikis •  .02 = Other Text from tinyurl.com/briscougc
  • 8. Sites go up... image from tinyurl.com/rocket15
  • 9. Facebook and twitter
  • 10. ...and sites come down image from tinyurl.com/elhell
  • 11. bebo
  • 12. It's the social objects we create… • Discussions • Bookmarks • Annotations • Microblogs • Multimedia
  • 13. …that connect us to other people
  • 14. Social media sites are like data silos image from pidgintech.com
  • 15. Many isolated communities of users and their data image from pidgintech.com
  • 16. Need ways to connect these islands image from pidgintech.com
  • 17. Allowing users to easily move from one to another image from pidgintech.com
  • 18. Enabling users to easily bring their data with them image from pidgintech.com
  • 19. image from tinyurl.com/orionw
  • 20. Semantics
  • 21. Social Semantic Web
  • 22. Two-way street: semantic web can help social web, vice versa • Can Use semantic web to describe people, content objects and the connections that bind them all together so that social sites can interoperate via semantics • In the other direction, object-centered social websites can serve as rich social data sources for semantic applications image from tinyurl.com/highway2
  • 23. Foaf (friend of a friend)
  • 24. What's foaf? • An ontology for describing people and the relationships that exist between them: – foaf-project.org – Identity, personal profiles, social networks – Can integrate with other SW vocabularies – Used on LiveJournal, MyOpera, identi.ca, MyBlogLog, hi5, Fotothing, Videntity, FriendFeed, Ecademy, Typepad image from tinyurl.com/friendship2
  • 25. Distributed identities with FOAF Image by sheila kinsella
  • 26. FOAF (Friend-of-a-Friend)
  • 27. FOAF (Friend-of-a-Friend)
  • 28. Image by dan brickley
  • 29. SIOC, pronounced shock image from tinyurl.com/siocshock
  • 30. Semantically-Interlinked Online Communities (SIOC) • Goal of the SIOC ontology is to address interoperability issues on the Social Web • sioc-project.org • SIOC has been adopted in a framework of 60 applications or modules deployed on hundreds of sites • Web 2.0, enterprise information integration, HCLS, e-government
  • 31. Some of the SIOC core ontology classes and properties
  • 32. Some applications using sioc
  • 33. From last October 36
  • 34. RDFA (Sioc, FOAF) in drupal 7 • Drupal is a cms used by various sites: – whitehouse.gov, warnerbrosrecords.com, uk.sun.com, motogp.com... • Five Alpha versions of drupal 7 released already, semantic web support built-in – Release candidate version on its way image from tinyurl.com/drupaper
  • 35. Rdfa on newsweek.com
  • 36. Rinse, repeat, beautiful hair
  • 37. Semantic search
  • 38. Opo (Online presence ontology) • aims to unify presence information and status notification processes across different services: – Twitter, Facebook, Foursquare, etc. • Help solve the information overload issue at the same time, by providing a means to identify who / which community the information should reach: sharing spaces
  • 39. MOAT (meaning of a tag) • moat-project.org • A model to define "meanings" of tags – SPARQL → dbpedia.org/resource/SPARQL • User-driven interlinking • Tagged content enters Linked Data web • Collaborative approach towards the sharing of meanings in a community image from tinyurl.com/whichapple
  • 40. An ontology stack for the social semantic web
  • 41. Distributed Architecture (Smob)
  • 42. Semantic #hashtags
  • 43. Stuff that looks exciting image from tinyurl.com/fireflames
  • 44. Facebook open graph • Allows metadata from external pages to be embedded (claimed) within facebook • E.g. metadata about a restaurant (name, location, contacts) could be imported into a facebook news feed via a like button • Good for facebook, good for the semantic web? Yes!
  • 45. OGP in RDF (FOAF, DC, SIOC, GR)
  • 46. Twitter Annotations • forthcoming initiative by Twitter: – attach arbitrary metadata to any tweet – overall limit for the metadata payload – May be able to attach RDF-type statements • Going beyond geotemporal annotations: – "type":{"attribute":"value"} – "movie":{"title":"avatar"} image from tinyurl.com/twannotation
  • 47. image from knightriderfestival.com What If your car could tweet
  • 48. image from tinyurl.com/starshiptr
  • 49. our new book now at amazon.com
  • 50. Twitter.com /johnbreslin Johnbreslin.com Slides at www.slideshare.net/cloud