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The social semantic web:
 new york times edition
                   John breslin
lecturer at Nui galway
          Engineering and
               informatics
Researcher at Deri, nui galway
Co-founder of Boards.ie
Socialmedia.net editor, owner
Social media
is exploding!


image from tinyurl.com/nuketest
Breakdown of ugc visits
•  .61 = social networks
•  .11 = forums
•  .11 = UG content sites, e.g. UrbanDictionary.com
•  .1...
Sites go up...




           image from tinyurl.com/rocket15
Facebook and twitter
...and sites come down




     image from tinyurl.com/elhell
bebo
It's the social objects we
              create…
• Discussions
• Bookmarks
• Annotations
• Microblogs
• Multimedia
…that connect us
to other people
Social media sites are like data
              silos




           image from pidgintech.com
Many isolated communities of
   users and their data




         image from pidgintech.com
Need ways to connect these
         islands




        image from pidgintech.com
Allowing users to easily move
     from one to another




          image from pidgintech.com
Enabling users to easily bring
    their data with them




          image from pidgintech.com
image from tinyurl.com/orionw
Semantics
Social Semantic Web
Two-way street: semantic web
 can help social web, vice versa
• Can Use semantic web to describe people,
   content object...
Foaf (friend of a friend)
What's foaf?

• An ontology for describing people and the
  relationships that exist between them:
  – foaf-project.org
  ...
Distributed identities with FOAF




            Image by sheila kinsella
FOAF (Friend-of-a-Friend)
FOAF (Friend-of-a-Friend)
Image by dan brickley
SIOC, pronounced shock




     image from tinyurl.com/siocshock
Semantically-Interlinked Online
       Communities (SIOC)
• Goal of the SIOC ontology is to address
   interoperability is...
Some of the SIOC core ontology
   classes and properties
Some applications using sioc
From last October




36
RDFA (Sioc, FOAF) in drupal 7
• Drupal is a cms used by various sites:
  – whitehouse.gov, warnerbrosrecords.com,
    uk.s...
Rdfa on newsweek.com
Rinse, repeat, beautiful hair
Semantic search
Opo (Online presence ontology)
• aims to unify presence information and
  status notification processes across
  different...
MOAT (meaning of a tag)
• moat-project.org
• A model to define "meanings" of tags
  – SPARQL → dbpedia.org/resource/SPARQL...
An ontology stack for the social
         semantic web
Distributed
Architecture
(Smob)
Semantic
#hashtags
Stuff that looks exciting




      image from tinyurl.com/fireflames
Facebook open graph
• Allows metadata from external pages to
  be embedded (claimed) within facebook
• E.g. metadata about...
OGP in RDF (FOAF, DC, SIOC, GR)
Twitter Annotations
• forthcoming initiative by Twitter:
  – attach arbitrary metadata to any tweet
  – overall limit for ...
image from knightriderfestival.com




What If your car could tweet
image from tinyurl.com/starshiptr
our new book




               now at amazon.com
Twitter.com
/johnbreslin
Johnbreslin.com




             Slides at www.slideshare.net/cloud
The Social Semantic Web: New York Times Edition
The Social Semantic Web: New York Times Edition
The Social Semantic Web: New York Times Edition
The Social Semantic Web: New York Times Edition
The Social Semantic Web: New York Times Edition
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The Social Semantic Web: New York Times Edition

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New York Times Research and Development Group / New York / 29th June 2010

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Transcript of "The Social Semantic Web: New York Times Edition"

  1. 1. The social semantic web: new york times edition John breslin
  2. 2. lecturer at Nui galway Engineering and informatics
  3. 3. Researcher at Deri, nui galway
  4. 4. Co-founder of Boards.ie
  5. 5. Socialmedia.net editor, owner
  6. 6. Social media is exploding! image from tinyurl.com/nuketest
  7. 7. Breakdown of ugc visits •  .61 = social networks •  .11 = forums •  .11 = UG content sites, e.g. UrbanDictionary.com •  .10 = UG marketplaces, e.g. Craigslist.org •  .03 = Blogs •  .01 = UG reviews, e.g. ApartmentRatings.com •  .01 = Wikis •  .02 = Other Text from tinyurl.com/briscougc
  8. 8. Sites go up... image from tinyurl.com/rocket15
  9. 9. Facebook and twitter
  10. 10. ...and sites come down image from tinyurl.com/elhell
  11. 11. bebo
  12. 12. It's the social objects we create… • Discussions • Bookmarks • Annotations • Microblogs • Multimedia
  13. 13. …that connect us to other people
  14. 14. Social media sites are like data silos image from pidgintech.com
  15. 15. Many isolated communities of users and their data image from pidgintech.com
  16. 16. Need ways to connect these islands image from pidgintech.com
  17. 17. Allowing users to easily move from one to another image from pidgintech.com
  18. 18. Enabling users to easily bring their data with them image from pidgintech.com
  19. 19. image from tinyurl.com/orionw
  20. 20. Semantics
  21. 21. Social Semantic Web
  22. 22. Two-way street: semantic web can help social web, vice versa • Can Use semantic web to describe people, content objects and the connections that bind them all together so that social sites can interoperate via semantics • In the other direction, object-centered social websites can serve as rich social data sources for semantic applications image from tinyurl.com/highway2
  23. 23. Foaf (friend of a friend)
  24. 24. What's foaf? • An ontology for describing people and the relationships that exist between them: – foaf-project.org – Identity, personal profiles, social networks – Can integrate with other SW vocabularies – Used on LiveJournal, MyOpera, identi.ca, MyBlogLog, hi5, Fotothing, Videntity, FriendFeed, Ecademy, Typepad image from tinyurl.com/friendship2
  25. 25. Distributed identities with FOAF Image by sheila kinsella
  26. 26. FOAF (Friend-of-a-Friend)
  27. 27. FOAF (Friend-of-a-Friend)
  28. 28. Image by dan brickley
  29. 29. SIOC, pronounced shock image from tinyurl.com/siocshock
  30. 30. Semantically-Interlinked Online Communities (SIOC) • Goal of the SIOC ontology is to address interoperability issues on the Social Web • sioc-project.org • SIOC has been adopted in a framework of 60 applications or modules deployed on hundreds of sites • Web 2.0, enterprise information integration, HCLS, e-government
  31. 31. Some of the SIOC core ontology classes and properties
  32. 32. Some applications using sioc
  33. 33. From last October 36
  34. 34. RDFA (Sioc, FOAF) in drupal 7 • Drupal is a cms used by various sites: – whitehouse.gov, warnerbrosrecords.com, uk.sun.com, motogp.com... • Five Alpha versions of drupal 7 released already, semantic web support built-in – Release candidate version on its way image from tinyurl.com/drupaper
  35. 35. Rdfa on newsweek.com
  36. 36. Rinse, repeat, beautiful hair
  37. 37. Semantic search
  38. 38. Opo (Online presence ontology) • aims to unify presence information and status notification processes across different services: – Twitter, Facebook, Foursquare, etc. • Help solve the information overload issue at the same time, by providing a means to identify who / which community the information should reach: sharing spaces
  39. 39. MOAT (meaning of a tag) • moat-project.org • A model to define "meanings" of tags – SPARQL → dbpedia.org/resource/SPARQL • User-driven interlinking • Tagged content enters Linked Data web • Collaborative approach towards the sharing of meanings in a community image from tinyurl.com/whichapple
  40. 40. An ontology stack for the social semantic web
  41. 41. Distributed Architecture (Smob)
  42. 42. Semantic #hashtags
  43. 43. Stuff that looks exciting image from tinyurl.com/fireflames
  44. 44. Facebook open graph • Allows metadata from external pages to be embedded (claimed) within facebook • E.g. metadata about a restaurant (name, location, contacts) could be imported into a facebook news feed via a like button • Good for facebook, good for the semantic web? Yes!
  45. 45. OGP in RDF (FOAF, DC, SIOC, GR)
  46. 46. Twitter Annotations • forthcoming initiative by Twitter: – attach arbitrary metadata to any tweet – overall limit for the metadata payload – May be able to attach RDF-type statements • Going beyond geotemporal annotations: – "type":{"attribute":"value"} – "movie":{"title":"avatar"} image from tinyurl.com/twannotation
  47. 47. image from knightriderfestival.com What If your car could tweet
  48. 48. image from tinyurl.com/starshiptr
  49. 49. our new book now at amazon.com
  50. 50. Twitter.com /johnbreslin Johnbreslin.com Slides at www.slideshare.net/cloud
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