The Social Semantic Web: New York Times Edition

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New York Times Research and Development Group / New York / 29th June 2010

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The Social Semantic Web: New York Times Edition

  1. 1. The social semantic web: new york times edition John breslin
  2. 2. lecturer at Nui galway Engineering and informatics
  3. 3. Researcher at Deri, nui galway
  4. 4. Co-founder of Boards.ie
  5. 5. Socialmedia.net editor, owner
  6. 6. Social media is exploding! image from tinyurl.com/nuketest
  7. 7. Breakdown of ugc visits •  .61 = social networks •  .11 = forums •  .11 = UG content sites, e.g. UrbanDictionary.com •  .10 = UG marketplaces, e.g. Craigslist.org •  .03 = Blogs •  .01 = UG reviews, e.g. ApartmentRatings.com •  .01 = Wikis •  .02 = Other Text from tinyurl.com/briscougc
  8. 8. Sites go up... image from tinyurl.com/rocket15
  9. 9. Facebook and twitter
  10. 10. ...and sites come down image from tinyurl.com/elhell
  11. 11. bebo
  12. 12. It's the social objects we create… • Discussions • Bookmarks • Annotations • Microblogs • Multimedia
  13. 13. …that connect us to other people
  14. 14. Social media sites are like data silos image from pidgintech.com
  15. 15. Many isolated communities of users and their data image from pidgintech.com
  16. 16. Need ways to connect these islands image from pidgintech.com
  17. 17. Allowing users to easily move from one to another image from pidgintech.com
  18. 18. Enabling users to easily bring their data with them image from pidgintech.com
  19. 19. image from tinyurl.com/orionw
  20. 20. Semantics
  21. 21. Social Semantic Web
  22. 22. Two-way street: semantic web can help social web, vice versa • Can Use semantic web to describe people, content objects and the connections that bind them all together so that social sites can interoperate via semantics • In the other direction, object-centered social websites can serve as rich social data sources for semantic applications image from tinyurl.com/highway2
  23. 23. Foaf (friend of a friend)
  24. 24. What's foaf? • An ontology for describing people and the relationships that exist between them: – foaf-project.org – Identity, personal profiles, social networks – Can integrate with other SW vocabularies – Used on LiveJournal, MyOpera, identi.ca, MyBlogLog, hi5, Fotothing, Videntity, FriendFeed, Ecademy, Typepad image from tinyurl.com/friendship2
  25. 25. Distributed identities with FOAF Image by sheila kinsella
  26. 26. FOAF (Friend-of-a-Friend)
  27. 27. FOAF (Friend-of-a-Friend)
  28. 28. Image by dan brickley
  29. 29. SIOC, pronounced shock image from tinyurl.com/siocshock
  30. 30. Semantically-Interlinked Online Communities (SIOC) • Goal of the SIOC ontology is to address interoperability issues on the Social Web • sioc-project.org • SIOC has been adopted in a framework of 60 applications or modules deployed on hundreds of sites • Web 2.0, enterprise information integration, HCLS, e-government
  31. 31. Some of the SIOC core ontology classes and properties
  32. 32. Some applications using sioc
  33. 33. From last October 36
  34. 34. RDFA (Sioc, FOAF) in drupal 7 • Drupal is a cms used by various sites: – whitehouse.gov, warnerbrosrecords.com, uk.sun.com, motogp.com... • Five Alpha versions of drupal 7 released already, semantic web support built-in – Release candidate version on its way image from tinyurl.com/drupaper
  35. 35. Rdfa on newsweek.com
  36. 36. Rinse, repeat, beautiful hair
  37. 37. Semantic search
  38. 38. Opo (Online presence ontology) • aims to unify presence information and status notification processes across different services: – Twitter, Facebook, Foursquare, etc. • Help solve the information overload issue at the same time, by providing a means to identify who / which community the information should reach: sharing spaces
  39. 39. MOAT (meaning of a tag) • moat-project.org • A model to define "meanings" of tags – SPARQL → dbpedia.org/resource/SPARQL • User-driven interlinking • Tagged content enters Linked Data web • Collaborative approach towards the sharing of meanings in a community image from tinyurl.com/whichapple
  40. 40. An ontology stack for the social semantic web
  41. 41. Distributed Architecture (Smob)
  42. 42. Semantic #hashtags
  43. 43. Stuff that looks exciting image from tinyurl.com/fireflames
  44. 44. Facebook open graph • Allows metadata from external pages to be embedded (claimed) within facebook • E.g. metadata about a restaurant (name, location, contacts) could be imported into a facebook news feed via a like button • Good for facebook, good for the semantic web? Yes!
  45. 45. OGP in RDF (FOAF, DC, SIOC, GR)
  46. 46. Twitter Annotations • forthcoming initiative by Twitter: – attach arbitrary metadata to any tweet – overall limit for the metadata payload – May be able to attach RDF-type statements • Going beyond geotemporal annotations: – "type":{"attribute":"value"} – "movie":{"title":"avatar"} image from tinyurl.com/twannotation
  47. 47. image from knightriderfestival.com What If your car could tweet
  48. 48. image from tinyurl.com/starshiptr
  49. 49. our new book now at amazon.com
  50. 50. Twitter.com /johnbreslin Johnbreslin.com Slides at www.slideshare.net/cloud

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