Social Networking and Collaboration Tools for Enterprise 2.0

Slide 1: Social Networking and Collaboration Tools for Enterprise 2.0 John Breslin john.breslin@deri.org Enriching the Internet Experience http://www.johnbreslin.com/ 18th October 2007  Copyright 2005 Digital Enterprise Research www.deri.org Institute. All rights reserved.

Slide 2: A little bit about myself! Hello, World! 1990: VMS 1998: Forum* on the MAP.COM Irish Games Network 2000: boards.ie Ltd. Formed 2004: Researcher at DERI, NUI Galway 2008: 10th Anniversary* 2

Slide 3: What I’m going to talk about today… 1. Collaborating with Social Media and Web 2.0 3. Social Networking Services (SNSs) So Far 5. Enterprise Social Networking Services 7. The Future of Social Networking Services 3

Slide 5: A move from the Web to a “social web” The New Yorker, 1993 The New Yorker, 2005 “On the Internet, nobody knows “I had my own blog for a while, you’re a dog.” but I decided to go back to just pointless, incessant barking.” 5

Slide 6: What is social media? • http://en.wikipedia.org/wiki/Social_media – “Social media uses the ‘wisdom of crowds’ to connect information in a collaborative manner.” – “Social media can take many different forms, including message boards, weblogs, wikis, podcasts, pictures and video.” • Popular examples of social media sites: – Wikipedia, MySpace / Facebook, Twitter, YouTube, SecondLife, Upcoming, Digg / Reddit / StumbleUpon, Flickr / Zooomr, del.icio.us, World of Warcraft, Amazon • Related terms: – Web 2.0, social web, social software, social networks, social news, social bookmarking, user-generated content 6

Slide 7: What is Web 2.0? • http://en.wikipedia.org/wiki/Web_2.0 – “Web 2.0 refers to a perceived second generation of web-based communities and hosted services - such as social-networking sites, wikis and folksonomies - which aim to facilitate collaboration and sharing between users.” • The term Web 2.0 was made popular by Tim O’Reilly: – http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what -is-web-20.html 7

Slide 8: Features / principles of Web 2.0 (O’Reilly) 1. The Web as platform 2. Harnessing collective intelligence 3. Data is the next “Intel Inside” 4. End of the software release cycle 5. Lightweight programming models 6. Software above the level of a single device 7. Rich user experiences + The long tail 8

Slide 9: Web 2.0 and social media in my simple terms 1. Users 2. Content 3. Tags 4. Comments – Users post content – Users share content – Users annotate content with tags – Users browse content via tags – Users discuss content via comments – Users connect via posted content – Users connect directly to users 9

Slide 10: Content can be… • Books Amazon • Discussion postings Blogs • Bookmarks del.icio.us • Photos Flickr • Music Last.fm • Movies Netflix • Events Upcoming.org • Places Dopplr • Products Microsoft Aura • Articles Wikipedia 10

Slide 11: Blogging: a phenomenon for a new generation? • Cincinnati Enquirer, October 2004 11

Slide 12: Overview of blogs • Weblog, web log or simply a blog is a web journal • “A web application which contains periodic time-stamped posts on a common (usually open-access) webpage” • Individual diaries -> arms of political campaigns, media programs and corporations (e.g. the Google Blog) • Citizen journalism… • Posts are often shown in reverse chronological order • Comments can be made by the public on some blogs • Latest headlines, with hyperlinks and summaries, are syndicated using RSS or Atom formats (e.g. for reading favourite blogs with a feed reader) 12

Slide 13: The state of the blogosphere from Technorati • 70 million blogs • The blogosphere is doubling in size every 320 days (slowing down a little) • 120,000 new blogs are created each day (i.e. 1.4 new blogs every second) • 1.5 million blog posts are made in a day (i.e. 17 posts per second) • Around 5-10% of new blogs are spam blogs or “splogs” • 35% of blog posts use tags 13

Slide 14: Definition of wikis • A wiki is a type of website that allow users to easily add and edit content and is especially suited for collaborative writing • The name is based on the Hawaiian term wiki-wiki, meaning “quick”, “fast”, or “to hasten” • It amasses to a group of web pages that allows users to quickly add content and also allows others to edit the content: – It relies on cooperation, checks and balances of its members, and a belief in sharing of ideas

Slide 15: Some uses of wikis • Wikis are being used for: – online encyclopaedias – free dictionaries – book repositories – software development – project proposals – writing research papers – event organisation

Slide 16: The Wikipedia: from Gaeilge to Esperanto 16

Slide 17: Typical wiki page 17

Slide 18: Flickr, share your photos 18

Slide 19: SlideShare for presentations 19

Slide 20: The social bookmarking service del.icio.us 20

Slide 21: All Consuming, what have you read today? 21

Slide 22: Upcoming event listings and meetups 22

Slide 23: Dopplr for managing travel, tracking friends abroad 23

Slide 24: You can even share your favourite walks… 24

Slide 25: …and find others with like musical interests 25

Slide 26: TouristR for travel destination stories and info 26

Slide 27: The machine is us/ing us • http://www.youtube.com/watch?v=6gmP4nk0EOE 27

Slide 29: We all live in a social network… • …of friends, family, workmates, fellow students, acquaintances, etc. 29

Slide 30: Everyone’s connected… • Friend of a friend, or “dúirt bean liom go ndúirt bean leí” • Theory that anybody is connected to everybody else (on average) by no more than six degrees of separation 30

Slide 31: Milgram’s six degrees of separation theory • Sociologist Milgram conducted Stanley Milgram (1933-1984) this experiment: – Random people from Nebraska were to send a letter (via intermediaries) to a stock broker in Boston – Could only send to someone with whom they were on a first-name basis • Among the letters that found the target, the average number of links was six 31

Slide 32: And now a major motion picture, kind of… – “I read somewhere that Six Degrees of Separation (1993) everybody on this planet is separated by only six other people. Six degrees of separation between us and everyone else on this planet. The President of the United States, a gondolier in Venice, just fill in the names... It’s not just big names — it’s anyone. A native in a rain forest, a Tiero del Fuegan, an Eskimo. I am bound — you are bound — to everyone on this planet by a trail of six people.” – Play from 1990 by John Guare 32

Slide 33: The Erdős number • Number of links required to Paul Erdős (1913-1996) connect scholars to Erdős via co-authorship of papers • Erdős wrote 1500+ papers with 507 co-authors • Jerry Grossman’s site allows mathematicians to compute their Erdős numbers: – http://www.oakland.edu/enp/ • Connecting path lengths, among mathematicians only: – The average is 4.65 – The maximum is 13 33

Slide 34: Trying to make friends Latvia Uldis Valdis DERI Met John Marc Clare Bros John C Andrew Dublin Marc and I already had friends in common! I later found out my cousin Ailish also knows Andrew. The “small world” phenomenon… 34

Slide 35: “It’s a small world after all!”, by Kentaro Toyama Bash Kentaro Ranjeet Sharad Prof. McDermott Anandan Prof. Sastry Prof. Veni Prof. Prof. Balki Venkie Kannan Ravi’s Father Karishma Ravi Pres. Kalam Prof. Prahalad Pawan Maithreyi Prof. Jhunjhunwala Soumya Aishwarya PM Manmohan Dr. Isher Judge Singh Amitabh Ahluwalia Bachchan Prof. Amartya Nandana Dr. Montek Singh Sen Ahluwalia Sen * Source: http://research.microsoft.com/toyama/talks/ 35

Slide 36: The Kevin Bacon game • Invented by three Albright Boxed version of the game College students in 1994: – Craig Fass, Brian Turtle, Mike Ginelly • Goal is to connect any actor to Kevin Bacon, by linking actors who have acted in the same movie • The “Oracle of Bacon” website uses IMDB to find the shortest link between any two actors: – http://oracleofbacon.org/ 36

Slide 37: The Kevin Bacon game (2) • Total number of actors in database (as of 15th October): – 893283 • Average path length to Kevin: – 2.957 • Actor closest to “center”: – Rod Steiger (2.68) • Rank of Kevin, in terms of closeness to center: – 1049th • Most actors are within three links of each other! 37

Slide 38: What are social networking services (SNSs)? • From the beginning, the • 2002: Internet was a medium for – Friendster connecting not only • 2003: machines but people – MySpace, LinkedIn, hi5 • 2004: • Idea behind SNSs is to – orkut, Facebook make the aforementioned • 2005: real-world relationships – Bebo explicitly defined online 38

Slide 39: Social networking in plain English • http://www.youtube.com/watch?v=6a_KF7TYKVc 39

Slide 40: The popularity of SNSs • The 10 most popular Alexa rankings: domains ~= 40% percent of all page views on the #6: MySpace Web (Compete, #7: orkut November 2006) #8: Facebook – Nearly half of those views were from the social #10: hi5 networking services #16: Friendster MySpace and Facebook – #95: Bebo wow! – And that’s just in the top #142: LinkedIn 10… 40

Slide 41: SNSs attracting lots of monetary / media attention • Friendster – $13M VC • Tribe – $6.3M VC • LinkedIn – $4.7M VC • Bebo – $15M VC • MySpace – Sold for $580M • Friends Reunited – Sold for £120M • Facebook – Purported $1B Y! offer 41

Slide 42: Motivation for social network services • Allows a user to create and maintain an online network of close friends or business associates for social and professional reasons: – Friendships and relationships – Offline meetings – Curiosity about others – Business opportunities – Job hunting … – For social good: • Kevin Bacon – sixdegrees.org • Sun – openeco.org

Slide 43: Big social network services (in terms of accounts) • myspace.com 200,000,000 • spaces.live.com 120,000,000 • orkut.com 68,000,000 • hi5.com 50,000,000 • friendster.com 50,000,000 • xanga.com 40,000,000 • classmates.com 40,000,000 • facebook.com 39,000,000 • bebo.com 34,000,000 • tagged.com 30,000,000 http://en.wikipedia.org/wiki/List_of_social_networking_websites 43

Slide 44: Features of social network services • Network of friends (inner circle) • Person surfing • Private messaging • Discussion forums • Events management • Blogging and commenting • Media uploading 44

Slide 45: Facebook, #8 in the world 45

Slide 46: The success of (and hype around) Facebook • After talks with MS to take 5% stake, estimated at $10B • 4,000 applications have been created for Facebook’s developer interface: – 70,000 developers signed up • Active user count has jumped 70% in the four months since this contributable application layer was added • 50% of Facebook users are non-students: – People over 24 are its fastest-growing demographic 46

Slide 47: orkut, Google’s SNS • TechCrunch - Google To “Out Open” FB On November 5 – www.techcrunch.com/2007/09/21/google-to-out-open-facebook- on-november-5/ • Scobleizer - Google: Making Big Social Media Moves – scobleizer.com/2007/10/09/google-making-big-social-media- moves/ 47

Slide 48: Get LinkedIn to business contacts, 15 million users 48

Slide 49: OpenEco, a SNS for managing GHG emissions 49

Slide 50: Other niche SNSs • Age: – Multiply (seniors and settled); Boomj (baby boomers); Rezoom • Country of origin: – Silicon India • Gender: – CaféMom; MothersClick; Sister Woman (female friends) • Occupation: – ModelsHotel; FanLib (fiction writers); AdGabber; TheFeng.org (financial services executives); MilitarySpot (military families); Sermo (doctors and physicians) • Business and careers: – ConnectBuzz; Doostang; Execunet; Netshare; Ryze; Viadeo; Xing • Interests: – TradeKing (investors); StreetCred (hip hop); IndiePublic (art and design); PeerTrainer (health and wellbeing) * Source: Paul Gibler, Wisconsin Technology Network 50

Slide 51: Can be many links even in a small-sized SNS • Meaningless when viewed as a whole, so need to apply some social network analysis (SNA) techniques: – “Social Network Analysis: Methods and Applications”, Stanley Wasserman and Katherine Faust – http://www.socialnetworks.org/ – http://lrs.ed.uiuc.edu/tse-portal/analysis/social-network-analysis/ – http://vlado.fmf.uni-lj.si/pub/networks/pajek/ • For example, can reduce the amount of relevant social network data by clustering • May choose to cluster people by common friends, by shared interests, by geography, by tags, etc. 51

Slide 52: What is social network analysis? • People are represented as nodes or “actors” • Relationships are represented as lines or edges: – Relationships may be acquaintanceship, friendship, co-authorship, etc. • Allows analysis using tools of mathematical graph theory, and mapping: – Movie actors – Scientists and mathematicians – Sexual interaction – Phone call patterns 52

Slide 53: Visualising your network of friends • You can graphically visualise your network of friends and friends-of- friends using graphical tools (e.g. Prefuse) • This is the friends network for “john b” (the ellipse in the center) • Surrounding him are his friends and friends-of- friends 53

Slide 54: Network from social.ie • http://www.swfup.com/uploads/swf-37675.swf 54

Slide 55: Social network analysis in use • Sociology theory applied to the 21st century, collecting data from social network websites: – http://www.zephoria.org/thoughts/archives/2006/08/19/research_ on_soc.html • Combine with Semantic Web technologies to determine social behavioural patterns: – http://www.blogninja.com/galway-iswc2005.ppt • MIT Media Lab are conducting mobile SNA research via their “Reality Mining” project: – http://reality.media.mit.edu/ 55

Slide 56: Knowing too much? • Individuals are revealing more and more information on SNS and other social software sites – Personal privacy issues, where sensitive information is revealed • Advertisers and marketers can gain better understanding from customer behavioural patterns: – Analysing the masses of SNS info, “clouds” showing the overall picture • United States NSA using social network analysis technologies for homeland security – Also using “automated intelligence profiling” based on unreliable information 56

Slide 58: Enterprise 2.0 • Web 2.0 includes applications such as blogs, wikis, RSS feeds and social networking, while Enterprise 2.0 is the packaging of those technologies in both corporate IT and workplace environments • “Enterprise 2.0 is the use of a freeform social software platform inside an organisation that allows them to do things that are important”, Harvard Business School’s Professor Andrew McAfee • “There are direct enterprise equivalents [to Facebook]. You can ask people the status of their projects, what they’re working on, are they travelling, things they’ve learned. All of these things would be very valuable inside an enterprise.” 58

Slide 59: Fears if employees are using external SNSs • Chief information officers from large companies (e.g. financial institutions) block employee access to public social networks: – There is a fear of losing control of information in response to the “open” ethos of the Internet; security issues – Accounting firms need to ensure their employees don’t provide tax or financial advice online to comply with regulatory guidelines and disclosure legislation • Requires safeguards in terms of tracking documents, discussions: – Awareness Inc.’s system tracks SNS posts and sends potentially inflammatory posts into moderation boxes for manager review – Need to comply with company, legal or state regulations 59

Slide 60: Some negative aspects for SNSs and businesses • Can sap employee productivity? • Potential violations / breaches of company protocol? • Forrester Research recently found that 14% of companies have disciplined employees and 5% fired them for offences related to social networking • A poll by Sophos found that 66% of workers think their colleagues share too much information on Facebook • 50% of companies (including Citigroup, Goldman Sachs, JPMorgan, UBS, and Lehman Brothers) block access to Facebook according to the same Sophos survey 60

Slide 61: Be careful what you post about  • “Jessica Zenner, an employee of Parker Services (a technical recruitment contractor for Nintendo) was fired on the 31st of August [2007] by her employer following concerns expressed by Nintendo about posts on her blog ‘Inexcusable Behavior’. […] The firing follows on from the recent dismissal of Paris-based Catherine Sanderson, AKA ‘La Petite Anglaise’, from accountancy firm Dixon Wilson for ‘gross misconduct’.” – SocialMedia.net • “Bookseller Waterstone’s has sacked a long-serving employee for writing a blog. Joe Gordon from Edinburgh, who worked for the company for 11 years, says he was dismissed because he ‘brought the company into disrepute’ [in 2005].” – The Guardian 61

Slide 62: What company opportunities are there from SNSs? 1. A useful means for self-promotion, marketing products online, and attracting new hires: – Can promote products or services through targeted advertising and viral marketing – Get feedback (directly, indirectly) about your products or services, especially from influential hubs / connectors – Discover new recruits; network with peers 2. An opportunity to create an internal network for sharing information and expertise: – Share information within a business’ own walls – Efficient way to mine for in-house expertise (“expert finding”) – Reduce the time spent mailing docs and e-mailing comments – Encourage employees, alumni, interns, new hires, retired staff, other stakeholders to interact with each other 62

Slide 63: The positives of SNSs for business employees • “Bosses warm up to social networking on company time” – www.technewsworld.com/story/social-networking/59315.html • “Corporate adoption of social networking tools, has been considerable due to their effectiveness in cutting across barriers in large corporations.” • “Social networking has become a tool to drive corporate innovation.” 63

Slide 64: The positives of SNSs for business employees (2) • “More than 40 percent of business users consume social networking applications like blogs, intranets and RSS [really simple syndication] feeds more than three times a week.” • “More than 30 percent of respondents read information in wikis, social networks, discussion boards and videoconferences / IMs more than three times a week.” • “More than 20 percent of respondents contribute to blogs, intranets, social networks, discussion boards, video conferencing and tagging [social media sites] more than three times a week.” 64

Slide 65: Quotes about blogging and business • “It'll be no more mandatory that [CEOs] have blogs than that they have a phone and an e-mail account. If they don't, they're going to look foolish.” – Jonathan Schwartz, Sun Microsystems • “Tell the truth, the whole truth and nothing but the truth. If your competitor has a product that's better than yours, link to it. You might as well. We’ll find it anyway.” – Robert Scoble, Formerly of Microsoft, “Corporate Weblog Manifesto” • “…controversy flared up in December, when a Portland, OR, company called Marqui announced that it would pay select bloggers $800 a month to publish at least four entries per month about its software. […] Nokia, for example, recently gave away Nokia 7710 wide-screen smart phones to more than 1,000 ‘VIPs’ around the world, including many bloggers…” http://www.technologyreview.com/InfoTech/wtr_14587,258,p1.html 65

Slide 66: Corporate social networking providers / platforms • • Awareness Mentor Scout • • Contact Networks Microsoft SharePoint • • IBM Lotus Connections SelectMinds • • introNetworks Tacit Illumio • • Jive Software Visible Path • • Leverage Software Web Crossing 66

Slide 67: introNetworks 67

Slide 68: Jive Software 68

Slide 69: Visible Path – Visible Path powers “Hoover’s Connect” for business research company Hoover's, which lets users know how they're connected to companies and people in the Hoover's database 69

Slide 70: Other business uses, e.g. finding venture capital • You have a business idea 1. Search for those who and are looking for an “in” work in venture capital at a venture capital firm: 2. Target those people working at firms of interest 3. View profiles to see common friends that can get you a meeting with the VC of choice • Try LinkedIn.com 70

Slide 71: Can an internal SNS become less “social”? • Why not? • Evolution of boards.ie topics: – 1998: 100% • Games = 97% Biz 90% • Rec = 2% Sci 80% Music • Tech = 1% Sys 70% – 2007: Hosted 60% Region • Rec = 20% 50% Sports Edu • Tech = 13% 40% Tech • Games = 11% 30% Games Rec • Soc = 9% 20% Soc • 10% Biz = 8% Arts 0% • … 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 • And it doesn’t necessarily have to take 10 years! 71

Slide 72: Creating your own SNS Which method is best for you? 3. Create a social network via a web interface, hosted on someone else’s site 5. Install off-the-shelf social networking software on your own server 7. Install a content management system and customise the SN modules / themes yourself 72

Slide 73: Creating your own SNS (2) • Ning.com: – From Marc Andreessen, founder of Netscape – Hosted service 73

Slide 74: Creating your own SNS (3) • phpfox.com: – A downloadable relatively cheap solution called Konsort – Needs PHP, MySQL, etc. 74

Slide 75: Creating your own SNS (4) • http://groups.drupal.org/social-networking-sites: – Drupal is a popular content management system – Can add SN modules like buddylist, invite, organic groups, etc. 75

Slide 77: Problems with SNSs • Fundamental problems block their potential to access the full range of available content and networked people online • There is a need to build semantic social networking into the fabric of the next-generation Internet itself: – Interconnecting both content and people in a meaningful way 77

Slide 78: First issue Need interesting objects to draw you back to keep on using social networking services * Source: Jyri Engestrom, “Object-Centered Sociality”, Reboot 7 78

Slide 79: Many social networking services can be boring… * Source: Jyri Engestrom, “Object-Centered Sociality”, Reboot 7 79

Slide 80: Object-centred sociality can provide meaning • Users connected via a common object, e.g., their job, university, hobbies, a date… • “Another tradition of theorizing offers an explanation of why Russell linked out, and why so many YASNS ultimately fail.” • “According to this theory, people don’t just connect to each other. They connect through a shared object.” * Source: Jyri Engestrom, “Why Some Social Networks Work…” 80

Slide 81: Object-centred sociality can provide meaning (2) • “When a service fails to offer the users a way to create new objects of sociality, they turn the connecting itself into an object [LinkedIn].” • “Good services allow people to create social objects that add value.” – Flickr = photos – del.icio.us = bookmarks – Blogs = discussion posts * Source: Jyri Engestrom, “Why Some Social Networks Work…” 81

Slide 82: Everything we make and do… • Video annotations • Chats • Photos • Micro-blogs • OSN profiles • Bookmarks … …can connect us to other people 82

Slide 83: Second issue We all have too many separate profiles and sets of contacts on disconnected social networking services 83

Slide 84: Social network portability and reusability • Need distributed social networks and reusable profiles • Users may have many identities and sets of friends on different social networks, where each identity was created from scratch • Allow user to import existing profile and contacts, using a single global identity with different views (e.g., via FOAF, hCard, OpenID, etc.) • See also: – http://groups.google.com/group/social-network-portability/ – http://bradfitz.com/social-graph-problem/ – http://danbri.org/words/2007/09/13/194 84

Slide 85: The Semantic Web can help • Sir Tim Berners-Lee et al., Scientific American, 2001: – “An extension of the current web in which information is given well- defined meaning, better enabling computers and people to work in cooperation.” • The Semantic Web can provide the required representation mechanisms for connecting disparate social networks: – It links people and objects to store and represent the heterogeneous ties that bind us to each other – Serves as a useful platform for linking and for performing operations on diverse person- and object-related data gathered from heterogeneous social networking sites 85

Slide 86: The Semantic Web can help (2) • By using agreed-upon Semantic Web formats to describe people, content objects and the connections that bind them all together, SNSs can interoperate by appealing to common semantics • Developers are already using Semantic Web technologies to augment the ways in which they create, reuse, and link profiles and content on social networking and media sites (using FOAF, SIOC, etc.) – Facebook to FOAF: • www.dcs.shef.ac.uk/~mrowe/foafgenerator.html • openlinksw.com/weblog/dav/dav-blog-1/index.vspx?id=1237 • In the other direction, object-centered social networks can serve as rich data sources for Semantic Web applications 86

Slide 87: Friend-of-a-Friend (FOAF) • FOAF is an ontology for describing people and the relationships that exist between them • Can be integrated with any other SW vocabularies • Some SNSs with FOAF exports: • People can also create their own FOAF document and link to it from their homepage • FOAF documents usually contain personal info, links to friends, and other related resources 87

Slide 88: Integrating social networks with FOAF Common formats, unique URIs * Source: Sheila Kinsella, Applications of Social Network Analysis 2007 88

Slide 89: A distributed social network with FOAF • Can use FOAF to describe social networks across a number of services • Picture shows data from both boards.ie and my hand- coded FOAF file 89

Slide 90: Semantically-Interlinked Online Communities • The aims of the SIOC project (funded by SFI at DERI) are: – To fully describe the structure of content in online community sites – To create new connections between forums and posts from different types of discussion systems (blogs, forums, mailing lists, etc.) and content items / containers on Web 2.0 sites – To browse connected posts and channels in interesting ways (e.g., distributed linked conversations, decentralised discussion channels and communities, etc.) • Some positive quotes: – “I […] think the concept is HOT” – Robert Douglass, Drupal Developer – “It just dawned on me that the burgeoning SIOC-o-sphere (online communities exporting and exposing content via SIOC Ontology) is actually: Blogosphere 2.0” – Kingsley Idehen, Founder and CEO of OpenLink Software – \"SIOC has the potential to become one of the foundational vocabularies that make Semantic Web applications useful” – Ivan Herman, W3C 90

Slide 91: How can SIOC data be used? 91

Slide 92: Getting traction for SIOC 1. SIOC metadata exporters have been created for open-source / commercial discussion systems and popular Web 2.0 sites: • b2evolution, Dotclear, Drupal, phpBB, WordPress, mailing lists, IRC, Twitter, Jaiku, aggregators, OpenLink Data Spaces, etc. 2. Easy-to-use APIs have been produced for writing your own SIOC applications in PHP, Ruby on Rails and Java 3. As well as nearly 20 academic papers about SIOC and a W3C member submission (http://www.w3.org/Submission/2007/02/), easy-to- read documentation and usage examples are available: • http://sioc-project.org/ • SIOC aims to infect the Web infrastructure: – During next upgrade c

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