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Social Media: Making It Work for You

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Turning Online Networking into Real Business / Clayton Hotel, Galway, Ireland / 11th November 2010

Turning Online Networking into Real Business / Clayton Hotel, Galway, Ireland / 11th November 2010

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  • 1. Social media: making it work for you John Breslin, NUI Galway www.johnbreslin.com / @johnbreslin
  • 2. Who? A little bit about me. Lecturer, Electronic Engineering Founder, Social Media Ltd. Full-time lecturer from 2000 to Publisher of daily tech articles. 2004, tenured in 2008. Director of Deciphering new technologies and Engineering Innovation course. promoting Ireland as a web hub. Campus company at NUI Galway. Associate Researcher, DERI Leader of the Social Software Unit Co-Founder, boards.ie Ltd. in the worldʼs largest Semantic Irelandʼs largest discussion forum Web research institute. Co-author website, 1.9 million visitors/month. of “The Social Semantic Web”. Began as a gaming forum in 1998.
  • 3. What? Quick overview of my talk. Getting Onboard Joining In Keeping Up
  • 4. Part 1: Getting Onboard Pick what services should you be on. Choose Your Platform, Carefully The Social Network Choices Depending on your audience, do you need to be on social networks, Twitter: Whatʼs happening? Info streams. discussion forums (e.g. Google Groups or boards.ie), or something Facebook: Everyoneʼs here, eek! else entirely? LinkedIn: The business network. Spread Too Thin? MySpace: Only if youʼre selling music... Donʼt waste time on a platform if your customers just arenʼt there. Bebo: Nearly kaput, even for 13 year olds.
  • 5. Part 1: Getting Onboard Decide exactly who you are. Create Your Identity Promoting Your Identity Try and get a common brand that Make sure you tell people about you can use across one or more your social media identity where platforms of your choice. appropriate, e.g. in your e-mail signatures, on your website, in Pick Your “Forever” Username presentations. Have a consistent username for your Twitter account or Facebook page.
  • 6. Part 2: Joining In Be part of the conversation. Does anyone know [...]? Hello! I think I can help... Respond To Others, Choose Who You Are Talking To Meaningfully! If you want to be a person of influence Thereʼs no point being a using social media, then the way to do it standalone broadcaster on is to acquire engaged followers who are social websites. You must themselves active on the service: http:// engage with others, not just via scl.md/twinfluencer your own channels.
  • 7. Part 2: Joining In Tell the world about your company, your services. Use An Integrated Strategy Marketing Your Brand View this great video from Deanna If you donʼt already have a sufficient Lee (Marketing VP at the New York community of interest around your Public Library) about how social company that you can leverage into an media is just one part of your online community instantaneously, you communications strategy: http:// may want to think about using targeted scl.md/leevideo advertising, if available on your platform of choice.
  • 8. Part 3: Keeping Up Stay up to date with your interests and competitors.
  • 9. Part 3: Keeping Up Think about whatʼs coming around the corner. The Semantic What? The World Is Going Hyperlocal The next generation of the Web, You may need to think about a web encompassing the notion of “Linked where oneʼs geolocation is strongly tied Data” whereby itʼs not just pages to their activities online: Facebook that are linked on the Web, but Places, Foursquare, Layar, and more: rather data with an associated http://scl.md/hyperlocality meaning: http://scl.md/ldintro
  • 10. socialmedia.net Ask John Thanks for listening. Oh, and thanks to Tom Murphy for his great images.