Social Media: Making It Work for You

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Turning Online Networking into Real Business / Clayton Hotel, Galway, Ireland / 11th November 2010

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Social Media: Making It Work for You

  1. 1. Social media: making it work for you John Breslin, NUI Galway www.johnbreslin.com / @johnbreslin
  2. 2. Lecturer, Electronic Engineering Full-time lecturer from 2000 to 2004, tenured in 2008. Director of Engineering Innovation course. Associate Researcher, DERI Leader of the Social Software Unit in the worldʼs largest Semantic Web research institute. Co-author of “The Social Semantic Web”. Who? A little bit about me. Founder, Social Media Ltd. Publisher of daily tech articles. Deciphering new technologies and promoting Ireland as a web hub. Campus company at NUI Galway. Co-Founder, boards.ie Ltd. Irelandʼs largest discussion forum website, 1.9 million visitors/month. Began as a gaming forum in 1998.
  3. 3. Getting Onboard Joining In Keeping Up What? Quick overview of my talk.
  4. 4. Choose Your Platform, Carefully Depending on your audience, do you need to be on social networks, discussion forums (e.g. Google Groups or boards.ie), or something else entirely? Spread Too Thin? Donʼt waste time on a platform if your customers just arenʼt there. Part 1: Getting Onboard Pick what services should you be on. The Social Network Choices Twitter: Whatʼs happening? Info streams. Facebook: Everyoneʼs here, eek! LinkedIn: The business network. MySpace: Only if youʼre selling music... Bebo: Nearly kaput, even for 13 year olds.
  5. 5. Create Your Identity Try and get a common brand that you can use across one or more platforms of your choice. Pick Your “Forever” Username Have a consistent username for your Twitter account or Facebook page. Promoting Your Identity Make sure you tell people about your social media identity where appropriate, e.g. in your e-mail signatures, on your website, in presentations. Part 1: Getting Onboard Decide exactly who you are.
  6. 6. Part 2: Joining In Be part of the conversation. Respond To Others, Meaningfully! Thereʼs no point being a standalone broadcaster on social websites. You must engage with others, not just via your own channels. Does anyone know [...]? Hello! I think I can help... Choose Who You Are Talking To If you want to be a person of influence using social media, then the way to do it is to acquire engaged followers who are themselves active on the service: http:// scl.md/twinfluencer
  7. 7. Part 2: Joining In Tell the world about your company, your services. Marketing Your Brand If you donʼt already have a sufficient community of interest around your company that you can leverage into an online community instantaneously, you may want to think about using targeted advertising, if available on your platform of choice. Use An Integrated Strategy View this great video from Deanna Lee (Marketing VP at the New York Public Library) about how social media is just one part of your communications strategy: http:// scl.md/leevideo
  8. 8. Part 3: Keeping Up Stay up to date with your interests and competitors.
  9. 9. Think about whatʼs coming around the corner. The World Is Going Hyperlocal You may need to think about a web where oneʼs geolocation is strongly tied to their activities online: Facebook Places, Foursquare, Layar, and more: http://scl.md/hyperlocality The Semantic What? The next generation of the Web, encompassing the notion of “Linked Data” whereby itʼs not just pages that are linked on the Web, but rather data with an associated meaning: http://scl.md/ldintro Part 3: Keeping Up
  10. 10. Ask John Thanks for listening. Oh, and thanks to Tom Murphy for his great images. socialmedia.net
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