“ It'll be no more mandatory that [CEOs] have blogs than that they have a phone and an e-mail account. If they don't, they're going to look foolish.” - Jonathan Schwartz, Sun Microsystems
“ Tell the truth, the whole truth and nothing but the truth. If your competitor has a product that's better than yours, link to it. You might as well. We’ll find it anyway.” - Robert Scoble, Microsoft, “Corporate Weblog Manifesto”
“ Famous people have enough space to talk already. Blogging is interesting because of non-famous people.” - Lawrence Lessig, Stanford Law School
“… controversy flared up in December, when a Portland, OR, company called Marqui announced that it would pay select bloggers $800 a month to publish at least four entries per month about its software…”
“… Nokia, for example, recently gave away Nokia 7710 wide-screen smart phones to more than 1,000 ‘VIPs’ around the world, including many bloggers…”
More than just blog headline syndication, since RSS can be used for:
Newspaper articles (one of the original usages) , library updates, recipes, shared calendars (RSSCalendar.com) , podcasts, videos, job posts, weather reports, financial updates, bug reports, wiki page changes, new photo uploads, forum thread replies, etc.
Syndication format for blogs is usually RSS (although some sites now use different syndication formats, e.g. Blogger.com uses Atom )
Wouldn't it be handy for the coach’s blogging tool to understand this structure, present an editing form, render the form in HTML to their blog, and render the post (including the form) to their RSS feed?
Users collect and create large amounts of structured data on their desktops
This data is often tied to specific applications and locked within the user's computer
Semantic blogging can lift this data into the Web
Releasing your data to the Web scenario Ina John Ina‘s Computer John‘s Computer Blog Post Blog Post Blog Post Blog Post Metadata Metadata Metadata writes Post annotates Post publishes Post reads Post imports metadata Web
Creating a semantic blog post with semiBlog Annotating a blog entry with an address book entry. < foaf:Person rdf:ID="andreas"> < foaf:homepage > http://sw.bla.org/~aharth/</ foaf:homepage > < foaf:surname >Harth</ foaf:surname > < foaf:firstName >Andreas</ foaf:firstName > <!-- ... more properties ... --> < rdf:value >Andreas Harth</ rdf:value > </ foaf:Person >