The Social Semantic Web

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New York Semantic Web Meetup / Hotel Pennsylvania, New York, NY / 3rd June 2010

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The Social Semantic Web

  1. 1. The social semantic web John breslin
  2. 2. social semantics via lego
  3. 3. Social semantics via scribbles
  4. 4. Just boring old slides today... ...well, hopefully not *that* boring! image from tinyurl.com/lionyawns
  5. 5. lecturer at Nui galway Engineering and informatics
  6. 6. Researcher at Deri, nui galway
  7. 7. Co-founder of Boards.ie
  8. 8. Editor at Socialmedia.net
  9. 9. Social media is exploding! image from tinyurl.com/nuketest
  10. 10. Breakdown of ugc visits •  .61 = social networks •  .11 = forums •  .11 = UG content sites, e.g. UrbanDictionary.com •  .10 = UG marketplaces, e.g. Craigslist.org •  .03 = Blogs •  .01 = UG reviews, e.g. ApartmentRatings.com •  .01 = Wikis •  .02 = Other Text from tinyurl.com/briscougc
  11. 11. Sites go up... image from tinyurl.com/rocket15
  12. 12. Facebook and twitter
  13. 13. ...and sites come down image from tinyurl.com/elhell
  14. 14. bebo
  15. 15. It's the social objects we create… • Discussions • Bookmarks • Annotations • Microblogs • Multimedia
  16. 16. …that connect us to other people
  17. 17. Social media sites are like data silos image from pidgintech.com
  18. 18. Many isolated communities of users and their data image from pidgintech.com
  19. 19. Need ways to connect these islands image from pidgintech.com
  20. 20. Allowing users to easily move from one to another image from pidgintech.com
  21. 21. Enabling users to easily bring their data with them image from pidgintech.com
  22. 22. image from tinyurl.com/orionw
  23. 23. Semantics
  24. 24. Social Semantic Web
  25. 25. Two-way street: semantic web can help social web, vice versa • Can Use semantic web to describe people, content objects and the connections that bind them all together so that social sites can interoperate via semantics • In the other direction, object-centered social websites can serve as rich social data sources for semantic applications image from tinyurl.com/highway2
  26. 26. Foaf (friend of a friend)
  27. 27. What's foaf? • An ontology for describing people and the relationships that exist between them: – foaf-project.org – Identity, personal profiles, social networks – Can integrate with other SW vocabularies – Used on LiveJournal, MyOpera, identi.ca, MyBlogLog, hi5, Fotothing, Videntity, FriendFeed, Ecademy, Typepad image from tinyurl.com/friendship2
  28. 28. Distributed identities with FOAF Image by sheila kinsella
  29. 29. FOAF (Friend-of-a-Friend)
  30. 30. FOAF (Friend-of-a-Friend)
  31. 31. Image by dan brickley
  32. 32. SIOC, pronounced shock image from tinyurl.com/siocshock
  33. 33. Semantically-Interlinked Online Communities (SIOC) • Goal of the SIOC ontology is to address interoperability issues on the Social Web • sioc-project.org • SIOC has been adopted in a framework of 60 applications or modules deployed on hundreds of sites • Web 2.0, enterprise information integration, HCLS, e-government
  34. 34. Some of the SIOC core ontology classes and properties
  35. 35. From last October 39
  36. 36. RDFA (Sioc, FOAF) in drupal 7 • Drupal is a cms used by various sites: – whitehouse.gov, warnerbrosrecords.com, uk.sun.com, motogp.com... • Five Alpha versions of drupal 7 released already, semantic web support built-in – Release candidate version on its way image from tinyurl.com/drupaper
  37. 37. Rdfa on newsweek.com
  38. 38. Semantic search
  39. 39. Opo (Online presence ontology) • aims to unify presence information and status notification processes across different services: – Twitter, Facebook, Foursquare, etc. • Help solve the information overload issue at the same time, by providing a means to identify who / which community the information should reach: sharing spaces
  40. 40. MOAT (meaning of a tag) • moat-project.org • A model to define "meanings" of tags – SPARQL → dbpedia.org/resource/SPARQL • User-driven interlinking • Tagged content enters Linked Data web • Collaborative approach towards the sharing of meanings in a community image from tinyurl.com/whichapple
  41. 41. An ontology stack for the social semantic web
  42. 42. Distributed Architecture (Smob)
  43. 43. Semantic #hashtags
  44. 44. Stuff that looks exciting image from tinyurl.com/fireflames
  45. 45. Diaspora effort nyti.ms/aDYjKQ and joindiaspora.com
  46. 46. Appleseed project
  47. 47. OneSocialWeb
  48. 48. Openid connect "an Interoperable identity interchange protocol for the social web [...] all the technology is on the verge of being ready"
  49. 49. Facebook open graph • Allows metadata from external pages to be embedded (claimed) within facebook • E.g. metadata about a restaurant (name, location, contacts) could be imported into a facebook news feed via a like button • Good for facebook, good for the semantic web? Yes!
  50. 50. OGP in RDF (FOAF, DC, SIOC, GR)
  51. 51. Twitter Annotations • forthcoming initiative by Twitter: – attach arbitrary metadata to any tweet – overall limit for the metadata payload – May be able to attach RDF-type statements • Going beyond annotating tweets with geotemporal information: – new types of / properties for tweets image from tinyurl.com/twannotation
  52. 52. image from knightriderfestival.com What If your car could tweet
  53. 53. Everywhere Real-time streams image from sonyericsson.com
  54. 54. image from tinyurl.com/starshiptr
  55. 55. our new book now at amazon.com
  56. 56. Twitter.com /johnbreslin Johnbreslin.com Slides at www.slideshare.net/cloud

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