The social semantic web
                  John breslin
social semantics via lego
Social semantics via scribbles
Just boring old slides today...

    ...well, hopefully not *that*
                boring!


          image from tinyurl....
lecturer at Nui galway
          Engineering and
               informatics
Researcher at Deri, nui galway
Co-founder of Boards.ie
Editor at Socialmedia.net
Social media
is exploding!


image from tinyurl.com/nuketest
Breakdown of ugc visits
•  .61 = social networks
•  .11 = forums
•  .11 = UG content sites, e.g. UrbanDictionary.com
•  .1...
Sites go up...




           image from tinyurl.com/rocket15
Facebook and twitter
...and sites come down




     image from tinyurl.com/elhell
bebo
It's the social objects we
              create…
• Discussions
• Bookmarks
• Annotations
• Microblogs
• Multimedia
…that connect us
to other people
Social media sites are like data
              silos




           image from pidgintech.com
Many isolated communities of
   users and their data




         image from pidgintech.com
Need ways to connect these
         islands




        image from pidgintech.com
Allowing users to easily move
     from one to another




          image from pidgintech.com
Enabling users to easily bring
    their data with them




          image from pidgintech.com
image from tinyurl.com/orionw
Semantics
Social Semantic Web
Two-way street: semantic web
 can help social web, vice versa
• Can Use semantic web to describe people,
   content object...
Foaf (friend of a friend)
What's foaf?

• An ontology for describing people and the
  relationships that exist between them:
  – foaf-project.org
  ...
Distributed identities with FOAF
FOAF (Friend-of-a-Friend)
FOAF (Friend-of-a-Friend)
SIOC, pronounced shock




     image from tinyurl.com/siocshock
Semantically-Interlinked Online
       Communities (SIOC)
• Goal of the SIOC ontology is to address
   interoperability is...
Some of the SIOC core ontology
   classes and properties
From last October




39
RDFA (Sioc, FOAF) in drupal 7
• Drupal is a cms used by various sites:
  – whitehouse.gov, warnerbrosrecords.com,
    uk.s...
Semantic search
Opo (Online presence ontology)
• aims to unify presence information and
  status notification processes across
  different...
MOAT (meaning of a tag)
• moat-project.org
• A model to define "meanings" of tags
  – SPARQL → dbpedia.org/resource/SPARQL...
An ontology stack for the social
         semantic web
Distributed
Architecture
(Smob)
Semantic
#hashtags
Stuff that looks exciting




      image from tinyurl.com/fireflames
Diaspora effort




nyti.ms/aDYjKQ and joindiaspora.com
Appleseed project
OneSocialWeb
Openid connect
"an Interoperable identity interchange
protocol for the social web [...] all the
technology is on the verge...
Facebook open graph
• Allows metadata from external pages to
  be embedded (claimed) within facebook
• E.g. metadata about...
An object described using OGP
e.g. Linking ogp objects to blog
        posts / reviews
OGP in RDF (FOAF, DC, SIOC, GR)
Twitter Annotations
• forthcoming initiative by Twitter:
  – attach arbitrary metadata to any tweet
  – overall limit for ...
image from knightriderfestival.com




What If your car could tweet
Everywhere Real-time streams




         image from sonyericsson.com
image from tinyurl.com/starshiptr
our new book




               now at amazon.com
Twitter.com
/johnbreslin
Johnbreslin.com




             Slides at www.slideshare.net/cloud
The Social Semantic Web
The Social Semantic Web
The Social Semantic Web
The Social Semantic Web
The Social Semantic Web
The Social Semantic Web
The Social Semantic Web
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The Social Semantic Web

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Washington DC Semantic Web Meetup / Library of Congress, Washington, DC, USA / 27th May 2010

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The Social Semantic Web

  1. 1. The social semantic web John breslin
  2. 2. social semantics via lego
  3. 3. Social semantics via scribbles
  4. 4. Just boring old slides today... ...well, hopefully not *that* boring! image from tinyurl.com/lionyawns
  5. 5. lecturer at Nui galway Engineering and informatics
  6. 6. Researcher at Deri, nui galway
  7. 7. Co-founder of Boards.ie
  8. 8. Editor at Socialmedia.net
  9. 9. Social media is exploding! image from tinyurl.com/nuketest
  10. 10. Breakdown of ugc visits •  .61 = social networks •  .11 = forums •  .11 = UG content sites, e.g. UrbanDictionary.com •  .10 = UG marketplaces, e.g. Craigslist.org •  .03 = Blogs •  .01 = UG reviews, e.g. ApartmentRatings.com •  .01 = Wikis •  .02 = Other Text from tinyurl.com/briscougc
  11. 11. Sites go up... image from tinyurl.com/rocket15
  12. 12. Facebook and twitter
  13. 13. ...and sites come down image from tinyurl.com/elhell
  14. 14. bebo
  15. 15. It's the social objects we create… • Discussions • Bookmarks • Annotations • Microblogs • Multimedia
  16. 16. …that connect us to other people
  17. 17. Social media sites are like data silos image from pidgintech.com
  18. 18. Many isolated communities of users and their data image from pidgintech.com
  19. 19. Need ways to connect these islands image from pidgintech.com
  20. 20. Allowing users to easily move from one to another image from pidgintech.com
  21. 21. Enabling users to easily bring their data with them image from pidgintech.com
  22. 22. image from tinyurl.com/orionw
  23. 23. Semantics
  24. 24. Social Semantic Web
  25. 25. Two-way street: semantic web can help social web, vice versa • Can Use semantic web to describe people, content objects and the connections that bind them all together so that social sites can interoperate via semantics • In the other direction, object-centered social websites can serve as rich social data sources for semantic applications image from tinyurl.com/highway2
  26. 26. Foaf (friend of a friend)
  27. 27. What's foaf? • An ontology for describing people and the relationships that exist between them: – foaf-project.org – Identity, personal profiles, social networks – Can integrate with other SW vocabularies – Used on LiveJournal, MyOpera, identi.ca, MyBlogLog, hi5, Fotothing, Videntity, FriendFeed, Ecademy, Typepad image from tinyurl.com/friendship2
  28. 28. Distributed identities with FOAF
  29. 29. FOAF (Friend-of-a-Friend)
  30. 30. FOAF (Friend-of-a-Friend)
  31. 31. SIOC, pronounced shock image from tinyurl.com/siocshock
  32. 32. Semantically-Interlinked Online Communities (SIOC) • Goal of the SIOC ontology is to address interoperability issues on the Social Web • sioc-project.org • SIOC has been adopted in a framework of 50 applications or modules deployed on over 400 sites • Web 2.0, enterprise information integration, HCLS, e-government
  33. 33. Some of the SIOC core ontology classes and properties
  34. 34. From last October 39
  35. 35. RDFA (Sioc, FOAF) in drupal 7 • Drupal is a cms used by various sites: – whitehouse.gov, warnerbrosrecords.com, uk.sun.com, motogp.com... • Five Alpha versions of drupal 7 released already, semantic web support built-in – Release candidate version on its way
  36. 36. Semantic search
  37. 37. Opo (Online presence ontology) • aims to unify presence information and status notification processes across different services: – Twitter, Facebook, Foursquare, etc. • Help solve the information overload issue at the same time, by providing a means to identify who / which community the information should reach: sharing spaces
  38. 38. MOAT (meaning of a tag) • moat-project.org • A model to define "meanings" of tags – SPARQL → dbpedia.org/resource/SPARQL • User-driven interlinking • Tagged content enters Linked Data web • Collaborative approach towards the sharing of meanings in a community image from tinyurl.com/whichapple
  39. 39. An ontology stack for the social semantic web
  40. 40. Distributed Architecture (Smob)
  41. 41. Semantic #hashtags
  42. 42. Stuff that looks exciting image from tinyurl.com/fireflames
  43. 43. Diaspora effort nyti.ms/aDYjKQ and joindiaspora.com
  44. 44. Appleseed project
  45. 45. OneSocialWeb
  46. 46. Openid connect "an Interoperable identity interchange protocol for the social web [...] all the technology is on the verge of being ready"
  47. 47. Facebook open graph • Allows metadata from external pages to be embedded (claimed) within facebook • E.g. metadata about a restaurant (name, location, contacts) could be imported into a facebook news feed via a like button • Good for facebook, good for the semantic web? Yes!
  48. 48. An object described using OGP
  49. 49. e.g. Linking ogp objects to blog posts / reviews
  50. 50. OGP in RDF (FOAF, DC, SIOC, GR)
  51. 51. Twitter Annotations • forthcoming initiative by Twitter: – attach arbitrary metadata to any tweet – overall limit for the metadata payload – May be able to attach RDF-type statements • Going beyond annotating tweets with geotemporal information: – new types of / properties for tweets image from tinyurl.com/twannotation
  52. 52. image from knightriderfestival.com What If your car could tweet
  53. 53. Everywhere Real-time streams image from sonyericsson.com
  54. 54. image from tinyurl.com/starshiptr
  55. 55. our new book now at amazon.com
  56. 56. Twitter.com /johnbreslin Johnbreslin.com Slides at www.slideshare.net/cloud
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