Experian Scottish Public SectorConferenceDr. Ged Mirfin, Chief Data Officer – Business Link Northwest© Experian Limited 20...
Introduction: Key objectives of presentation            Understanding Performance Gaps & Political Market            Under...
Experience + Evidence = Intelligence                                       Experience-                                    ...
Context: Delivering support to businesses in therecessionary and post recessionary economic climate Problem 1: Identifyin...
The Public Sector’s Historical Problem: PushmarketingThe Business Link brand has historically had poor customer intelligen...
Truism number 1Good decisions are impossible to make withoutintelligent data                       © Experian Limited 2009...
Business Link’s Data Strategy“BLNW’s Key Strategic Objectives”  Business Link North West Strategy   statement 2008/09 (Da...
History of the BPI                                                                                                    Expe...
We incorporated Business Link universe andExperian’s National Business Database into the BPI                              ...
We incorporated Business Link universe andExperian’s National Business Database into the BPI  Section of database   Sectio...
Key Data Attributes of BLNW’s BusinessPerformance Index            Is “real time” data and is updated monthly           ...
Business Support Criteria powered byExperian’s National Business Database                                                 ...
Commercial Delphi risk  Risk Category                                                          Description Failed/serious ...
Business Link Northwest’s BPI (BusinessPerformance Index) Data WarehouseFigure 1   Data Capture                           ...
What does the North West region look like?                                                      Below                     ...
The Power of the BPI: Project Rapier – Liverpool Vision’s objective of    spending £10M to save 40 businesses in the retai...
And that business was?                                    Zavvi payment profile was 20 days                              ...
What does a Local Authority Look like whencompared to the North West Region?North West                                    ...
What does the risk profile look like for Sefton?Sefton                                                                    ...
What does the risk profile look like for Sefton?Sefton                                                                    ...
What does the risk profile look like for Sefton?Sefton                                                                    ...
What does the risk profile look like for Sefton?  Sefton                                                                  ...
The top 25 businesses by headcount from thehighest Micro-Band of Sefton’s maximum risk band             by geographical lo...
Business Link approach- The Rapid Response Framework 1     The Rapid How Can We Help?            Response Framework       ...
Business Link approach- The Rapid Response Framework 2            Stratified response to the current economic            ...
Business Link approach- The Rapid Response Framework 3   -Business Performance Index - Partner Engagement Who have we work...
“Understanding your customers improves customer engagement”                                 Face 2                        ...
Contextual relevance                            Relevance and engagement are                            delivered via inte...
Contextual relevance   Contextually Relevant Marketing is highly Localised and Personal  This style of marketing is not po...
Direct MarketingNeed: To Achieve High Levels of                                 Solution: Maximising the Take-Up  Awarenes...
Crunch time for Bolton Businesses Jointly branded campaign  with Business Bolton Key Messaging delivered to  businesses ...
Crunch time for Bolton Businesses                     © Experian Limited 2009. All rights reserved.   32
Brand Building &           EnhancementNeed: To Associate BLNW                                             Solution: Evolvi...
The BLNW Brand: Guiding you on your journey Email Marketing Campaign  designed to drive Traffic to New  BLNW Web-Site and...
Beat the credit crunch – manage cash-flow                      © Experian Limited 2009. All rights reserved.   35
Manage cash-flow – understand the essentials                     © Experian Limited 2009. All rights reserved.   36
Prevent late payments                        © Experian Limited 2009. All rights reserved.   37
Events MarketingNeed: To Differentiate Product                                 Solution: Expert CoachingOffering from Othe...
© Experian Limited 2009. All rights reserved.   39
Survive and thrive Objective to engage with SME community  demonstrating that BLNW is in a good  position to support busi...
© Experian Limited 2009. All rights reserved.   41
© Experian Limited 2009. All rights reserved.   42
PR & CommunicationsNeed: to Enhance BLNW Market                             Solution: Thought Leadership          Reputati...
United we stand Objective to Underpin BLNW’s positioning  as leader in Business Intelligence across  the region Demonstr...
Graphic provided Courtesy of Lancashire Telegraph – part of the Newsquest Media Group                                  © E...
Lancashire Telegraph launches campaign tosupport businesses   “TODAY the Lancashire Telegraph launches a major campaign t...
Feedback – brand awareness?                                  “It’s a great idea. We all have a responsibility             ...
Feedback – brand awareness?                                  “Small and medium size businesses are                        ...
Feedback – brand awareness?                                       “The Lancashire Telegraph campaign is                   ...
Viral Marketing, Advocacy &  Reference ManagementNeed: Build Customer Advocacy                              Solution: Buil...
Selling the vision Searching for Evangelists Delighting Stakeholders and  Customers with Insight Become the Primary Sou...
Conclusion: Benefits of using the BPI               The BPI system allowed us to “Flag” the companies we assist and       ...
Questions?   © Experian Limited 2009. All rights reserved.   53
© Experian Limited 2009. All rights reserved.   54
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Managing Risk How Analytics And Risk Information Can Infor

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A Presentation that was delivered at Murrayfield Stadium to the Experian Scottish Public Sector Conference in November 2010

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Managing Risk How Analytics And Risk Information Can Infor

  1. 1. Experian Scottish Public SectorConferenceDr. Ged Mirfin, Chief Data Officer – Business Link Northwest© Experian Limited 2009. All rights reserved. Experian and the marks used herein are service marks or registered trademarks of Experian Limited. Other product and company names mentioned herein may be the trademarks of their respective owners. No part of this copyrighted work may be reproduced, modified, or distributed in any form or manner without the prior written permission of Experian Limited.
  2. 2. Introduction: Key objectives of presentation Understanding Performance Gaps & Political Market Understanding Performance Gaps & Political Market  Failure in Public Sector Data (Non) Use & Abuse Failure in Public Sector Data (Non) Use & Abuse The use and application of data to inform and drive The use and application of data to inform and drive  effective evidence based policy effective evidence based policy How to improve the delivery of Business Support &  How to improve the delivery of Business Support & mitigate Commercial Risk through contextually mitigate Commercial Risk through contextually relevant data-driven marketing relevant data-driven marketing © Experian Limited 2009. All rights reserved. 2
  3. 3. Experience + Evidence = Intelligence Experience- Intelligence influenced based Policy Making Experience Aim: Move away Aim: Move away from Anecdotal & from Anecdotal & Judgmental to Judgmental to Evidence-based Evidence-based Policy formulation Policy formulation Opinion- Evidence- based influenced Policy Making Evidence © Experian Limited 2009. All rights reserved. 3
  4. 4. Context: Delivering support to businesses in therecessionary and post recessionary economic climate Problem 1: Identifying Struggling Businesses Problem 2: Finding them early enough. There are No Second Chances in a Recession! Problem 3: Economic Impact on Key Business Segments. How badly have they been and what is the likelihood of Commercial Failure? Can Business Support can make a difference? Problem 4: Policy Makers don’t have context to Make or Measure the Impact of Policy © Experian Limited 2009. All rights reserved. 4
  5. 5. The Public Sector’s Historical Problem: PushmarketingThe Business Link brand has historically had poor customer intelligenceThe absence of sufficient quality data meant: No holistic overview Marketing efforts were supply-push Generic marketing campaigns Nationally driven campaigns lacked Impact and affected brand awareness Operational efficiency suffered © Experian Limited 2009. All rights reserved. 5
  6. 6. Truism number 1Good decisions are impossible to make withoutintelligent data © Experian Limited 2009. All rights reserved. 6
  7. 7. Business Link’s Data Strategy“BLNW’s Key Strategic Objectives”  Business Link North West Strategy statement 2008/09 (Data Related) “To be recognised as the leader on regional business intelligence” “To play a vital role in informing business support policy making” © Experian Limited 2009. All rights reserved. 7
  8. 8. History of the BPI Experian National Business Business Link Database Entries for Universe of North West Company Data 536k 100kBusiness Link had 100k company records in its  Experian profiled Business Link data and found 536k businesses (both Ltd. And unincorporated) at location level in its National Business Database for the North West.The companies had been assisted by Business Link  Business Link acquired the data from Experian. Each Experian record had in excess of 150 data characteristics (appends)The data captured was used to satisfy contract outputs  The extra data records allowed a significant level of analytics to be done. The data had access to classification systems (Yell and Thompson Directories) and allowed detailed segmentationWe needed to increase the data set both in terms of  One of the Primary data attributes was “Risk Scores and Financial Performance data” © Experian Limited 2009. All rights reserved. 8
  9. 9. We incorporated Business Link universe andExperian’s National Business Database into the BPI Experian National Business Business Link Database Entries for Universe of North West Company Data 536k 100k © Experian Limited 2009. All rights reserved. 9
  10. 10. We incorporated Business Link universe andExperian’s National Business Database into the BPI Section of database Section of database unique to Business unique to Business Link – Lifestyle and Link – Lifestyle and Grey economy Grey economy businesses businesses Consolidates North West Business Universe 15k 85k 436k © Experian Limited 2009. All rights reserved. 10
  11. 11. Key Data Attributes of BLNW’s BusinessPerformance Index  Is “real time” data and is updated monthly  Is the first (B2B) business profiling system in the public sector  Offers real time intelligence to support our efforts to address the current market conditions  Data is very granular and can be segmented to very specific levels  Key data segmentation is geographic (down to postcode) and sectoral (RES, SIC group, Yell classification code, Thompson directory classification code) © Experian Limited 2009. All rights reserved. 11
  12. 12. Business Support Criteria powered byExperian’s National Business Database Relevant Shared Partner Sector & Data Geography Business Commercial Financials Classification Business Support Criteria Size of Business Risk Company Age of Status Business © Experian Limited 2009. All rights reserved. 12
  13. 13. Commercial Delphi risk Risk Category Description Failed/serious Administrator or receiver appointed, bankrupt proprietor, dissolved business adverse info High value of unsatisfied CCJs, accounts overdue, start-up business with adverse data, Maximum risk proprietor with adverse data or maiden accounts show loss Large company with weak balance sheet, medium sized firm with very weak balance sheet, High risk combination of above average risk features, start-up with adverse trading Large company with very weak balance sheet, medium to small firms with (high levels of credit Above average search, payment difficulty, weak balance sheets), start-up firm without adverse information Large business with weaker balance sheet/modest loss, SMEs with steady trading, small firms Below average with directors with good record, no adverse data Well established, accounts filed, mid to large firms with £1m of assets and £5m of turnover, Low risk good record, directors with strong records Minimum risk Large well established firms, strong balance sheets, low value of public information © Experian Limited 2009. All rights reserved. 13
  14. 14. Business Link Northwest’s BPI (BusinessPerformance Index) Data WarehouseFigure 1 Data Capture >20 Redundancies within 90 days CLUSTERS & TRADE ASSOCIATIONS NWDA TUC / UNIONS HR1 to BERR LOCAL JOB CENTRE AUTHORITIES PLUS BUSINESS LINK DATA WAREHOUSE SUB- GOVERNMENTREGIONAL OFFICE NWPARTNERS RECORD BY COMPANY BUSINESS CHAMBERS OF Company Name LINK NW COMMERCE Registered Number Company Address Local Authority & Ward Sector Turnover & GVA Estimate No. of Perm employees Business Performance Index No. of Jobs at Risk ESTABLISH RAPID RESPONSE TEAM (BPI) DEVELOP STRATEGY/POLICY FOR SUPPORTING COMPANIES IN CRISIS COMMUNICATE STRATEGY/POLICY TO PARTNERS (JCP, LSC, BLNW, TRADE ASSOCIATIONS) & INTERNAL PARTNERS © Experian Limited 2009. All rights reserved. 14
  15. 15. What does the North West region look like? Below Above Maximum Dissolved/Ser Very Low Risk Low Risk High Risk Average Risk Average Risk Risk ious Adverse Info North West 7.76% 11.62% 23.37% 22.88% 11.31% 20.16% 2.91% Merseyside 7.50% 9.50% 20.03% 24.32% 12.11% 24.01% 2.53% Warrington & Cheshire 7.17% 10.62% 23.82% 20.80% 15.32% 20.79% 1.48% Cumbria 11.67% 16.65% 29.24% 24.19% 6.80% 10.28% 1.18% Lancashire 8.45% 14.20% 27.70% 24.77% 8.31% 14.24% 2.34% Manchester 7.07% 10.74% 21.31% 21.94% 11.57% 23.06% 4.31% © Experian Limited 2009. All rights reserved. 15This information is based on data provided by Experian. The data has been subject to further analysis by Business Link North West.
  16. 16. The Power of the BPI: Project Rapier – Liverpool Vision’s objective of spending £10M to save 40 businesses in the retail sector by end Q1 2009 How do you Identify a… £729.71 £729.71  …company that is at least of Liverpool (13,704) Above Average Risk £48,309 £48,309  which is based in Liverpool  which Employs 50 or more Employs 50 or more (207) Employees at Site £151,515 £151,515  specifically in the Central Ward Central Ward (66)  which is in the Retail Sector £2.5M £2.5M In Retail Sector (4)  whose payment profile is deteriorating. Deteriorating Payment Profile (1) £10M £10M © Experian Limited 2009. All rights reserved. 16This information is based on data provided by Experian. The data has been subject to further analysis by Business Link North West.
  17. 17. And that business was?  Zavvi payment profile was 20 days better than industry sector average from Jan 2008 – June 2008  In July Zavvi payment profile was in line with sector average (20 days beyond terms)  By September the profile was 60 days beyond terms, October was 80 days. Zavvi went into receivership in December  What is the true cost of poor data - £10m? © Experian Limited 2009. All rights reserved. 17
  18. 18. What does a Local Authority Look like whencompared to the North West Region?North West Dissolved / Serious Very Low Risk Low Risk Below Average Risk Above Average Risk High Risk Maximum Risk Adverse Information 7.76% 11.62% 23.37% 22.88% 11.31% 20.16% 2.91%Merseyside Dissolved / Serious Very Low Risk Low Risk Below Average Risk Above Average Risk High Risk Maximum Risk Adverse Information 7.50% 9.50% 20.03% 24.32% 12.11% 24.01% 2.53%Sefton Dissolved / Serious Very Low Risk Low Risk Below Average Risk Above Average Risk High Risk Maximum Risk Adverse Information 11.4% 11.0% 18.6% 8.9% 13.7% 27.0% 1.0% © Experian Limited 2009. All rights reserved. 18 This information is based on data provided by Experian and has been subject to further analysis by Business Link North West.
  19. 19. What does the risk profile look like for Sefton?Sefton Dissolved / Serious Very Low Risk Low Risk Below Average Risk Above Average Risk High Risk Maximum Risk Adverse Information 7.16% 9.99% 21.03% 23.12% 9.43% 27.52% 1.75% © Experian Limited 2009. All rights reserved. 19 This information is based on data provided by Experian and has been subject to further analysis by Business Link North West.
  20. 20. What does the risk profile look like for Sefton?Sefton Dissolved / Serious Very Low Risk Low Risk Below Average Risk Above Average Risk High Risk Maximum Risk Adverse Information 7.16% 9.99% 21.03% 23.12% 9.43% 27.52% 1.75%Sefton – Maximum Risk Businesses Number of Risk Micro Band Percentage Companies 1 1,147 40.6% 2 329 11.6% 3 399 14.1% 4 576 20.4% 5 375 13.3% © Experian Limited 2009. All rights reserved. 20 This information is based on data provided by Experian and has been subject to further analysis by Business Link North West.
  21. 21. What does the risk profile look like for Sefton?Sefton Dissolved / Serious Very Low Risk Low Risk Below Average Risk Above Average Risk High Risk Maximum Risk Adverse Information 7.16% 9.99% 21.03% 23.12% 9.43% 27.52% 1.75%Sefton – Maximum Risk Businesses Number of Risk Micro Band Percentage Companies 1 1,147 40.6% 2 329 11.6% Drill into the highest of the high risk 3 399 14.1% Businesses in Sefton 4 576 20.4% 5 375 13.3% © Experian Limited 2009. All rights reserved. 21 This information is based on data provided by Experian and has been subject to further analysis by Business Link North West.
  22. 22. What does the risk profile look like for Sefton? Sefton Dissolved / Serious Very Low Risk Low Risk Below Average Risk Above Average Risk High Risk Maximum Risk Adverse Information 7.16% 9.99% 21.03% 23.12% 9.43% 27.52% 1.75% Sefton – Maximum Risk Businesses Number of Risk Micro Band Percentage Companies 1 1,147 40.6% 2 329 11.6% 3 399 14.1% 4 576 20.4% 5 375 13.3% © Experian Limited 2009. All rights reserved. 22This information is based on data provided by Experian. The data has been subject to further analysis by Business Link North West.
  23. 23. The top 25 businesses by headcount from thehighest Micro-Band of Sefton’s maximum risk band by geographical location Where are these Entities located? This information is based on data provided by Experian. The data has been subject to further analysis by Business Link North West. © Experian Limited 2009. All rights reserved. 23
  24. 24. Business Link approach- The Rapid Response Framework 1 The Rapid How Can We Help? Response Framework Complex Data Analytics to provide Partners with very detailed information Simple phone Hotline to service requests for Data Web Enabled multi partner from Business Support access to BLNW Database Agencies through Extranet facility © Experian Limited 2009. All rights reserved. 24
  25. 25. Business Link approach- The Rapid Response Framework 2  Stratified response to the current economic climate – 2 Activity Levels  For light touch intervention activity targeted marketing campaigns sensitive to the issues a company with a worsening risk profiles score. – specialist telephone advice, email contact or web-based toolkits  For companies / groups facing significant problems more direct intervention activity through Target Adviser Teams or through Partner Organisation  Each activity making best use of Business Support products © Experian Limited 2009. All rights reserved. 25
  26. 26. Business Link approach- The Rapid Response Framework 3 -Business Performance Index - Partner Engagement Who have we worked with? -Wave 3 -Wave 2 -Wave 1 © Experian Limited 2009. All rights reserved. 26
  27. 27. “Understanding your customers improves customer engagement” Face 2 face Email Call centre Image OverallYour customers service You quality understand Internet understand you Value for your customers money Overall company Loyalty ratingDon’t think about ‘what can you do for your customers’, © Experian Limited 2009. All rights reserved. 27but ‘what can your customers do for you’
  28. 28. Contextual relevance Relevance and engagement are delivered via intelligent marketing content to suit what we know about end users © Experian Limited 2009. All rights reserved. 28
  29. 29. Contextual relevance Contextually Relevant Marketing is highly Localised and Personal This style of marketing is not possible without Exceptional Levels of Customer Insight. Ultimately this is about understanding your audience & then delivering Messages that are Current and Relevant © Experian Limited 2009. All rights reserved. 29
  30. 30. Direct MarketingNeed: To Achieve High Levels of Solution: Maximising the Take-Up Awareness and Developed of Product & Increasing Service Understanding Consumption through Optimising Lead Generation and Improved Customer Targeting © Experian Limited 2009. All rights reserved. 30
  31. 31. Crunch time for Bolton Businesses Jointly branded campaign with Business Bolton Key Messaging delivered to businesses within the Bolton area, about the kind of help and support available to them during the economic downturn. Campaign delivered via a combination of Direct Mail and eComms Channels © Experian Limited 2009. All rights reserved. 31
  32. 32. Crunch time for Bolton Businesses © Experian Limited 2009. All rights reserved. 32
  33. 33. Brand Building & EnhancementNeed: To Associate BLNW Solution: Evolving a Strong Local Brand Locally Accessible Brand Identity focussed on Service Offering which is Issues and Themes specific to Focussed on Local Need North West Businesses Supplier Supplier Brand Aware Brand Aware © Experian Limited 2009. All rights reserved. 33
  34. 34. The BLNW Brand: Guiding you on your journey Email Marketing Campaign designed to drive Traffic to New BLNW Web-Site and Knowledge Portals Tailored Advice on Cash-flow Management and Late Payment. Campaign delivered via Highly Targeted Email Broadcast and Inserts in Subscription-Based Electronic News Letter. © Experian Limited 2009. All rights reserved. 34
  35. 35. Beat the credit crunch – manage cash-flow © Experian Limited 2009. All rights reserved. 35
  36. 36. Manage cash-flow – understand the essentials © Experian Limited 2009. All rights reserved. 36
  37. 37. Prevent late payments © Experian Limited 2009. All rights reserved. 37
  38. 38. Events MarketingNeed: To Differentiate Product Solution: Expert CoachingOffering from Other Players in through Educational Seminars at the Marketplace Co-Branded Events. Delivered by Acknowledged Specialists from Market Leading Blue Chips Associating Service Offering with Other High Visibility Premium Brands © Experian Limited 2009. All rights reserved. 38
  39. 39. © Experian Limited 2009. All rights reserved. 39
  40. 40. Survive and thrive Objective to engage with SME community demonstrating that BLNW is in a good position to support business through the ‘credit crunch ”. Series of 11 events in Sub Regions to inspire and motivate Businesses to take action and encourage them to position themselves to survive & improve! Held in partnership with Key Regional Business Support Stakeholder Organisations. Aim to strongly affirm Key Differentiator of BLNW Quality Service Offering by associating BLNW Brand with recognised and respected Business Support Agencies. © Experian Limited 2009. All rights reserved. 40
  41. 41. © Experian Limited 2009. All rights reserved. 41
  42. 42. © Experian Limited 2009. All rights reserved. 42
  43. 43. PR & CommunicationsNeed: to Enhance BLNW Market Solution: Thought Leadership Reputation Campaigns Delivered through PR & Communication © Experian Limited 2009. All rights reserved. 43
  44. 44. United we stand Objective to Underpin BLNW’s positioning as leader in Business Intelligence across the region Demonstrate the expertise of BLNW Provide unique insights into the economic health of the region BLNW and Lancashire Telegraph campaign offers editorial, events, workshops and podcasts/webchats © Experian Limited 2009. All rights reserved. 44
  45. 45. Graphic provided Courtesy of Lancashire Telegraph – part of the Newsquest Media Group © Experian Limited 2009. All rights reserved. 45
  46. 46. Lancashire Telegraph launches campaign tosupport businesses “TODAY the Lancashire Telegraph launches a major campaign to help businesses fight back against the recession” – BRAND ASSOCIATION “New figures reveal that almost 4,000 East Lancashire businesses are staring into the financial abyss at a time of unprecedented economic hardship”. – TRUSTING OUR MESSAGE “The campaign comes as figures from Business Link Northwest show that 14per cent of East Lancashire companies – 3,977 – are at maximum risk of failure”. – POSITIONING OURSELVES AS THE AUTHORITY ON THE SUBJECT With more than 28,000 firms across East Lancashire, The Lancashire Telegraph and Business Link Northwest are looking to give them the help they need to ride out the recession. – THE HOOK “Business Link research shows that…….” BRAND ASSOCIATION AND AWARENESS Blackburn with Darwen has the highest number of businesses at maximum risk – 15 per cent (1,198) of its 7,950 businesses. - GRANULAR DATA CONTEXT AND ENGAGEMENT “The figures have been compiled by global credit management company Experian and have been built into an innovative Business Performance Index developed by the Business Link data analysis team” – BRAND ASSOCIATION. © Experian Limited 2009. All rights reserved. 46
  47. 47. Feedback – brand awareness? “It’s a great idea. We all have a responsibility to the community at a time of recession and newspapers have a great responsibility, which you are showing, to try and help businesses get all the help they need.” David Cameron, Tory Leader © Experian Limited 2009. All rights reserved. 47
  48. 48. Feedback – brand awareness? “Small and medium size businesses are important because of the number of people they employ. The Lancashire Telegraph’s campaign is immensely important too because unless people work together at a local and national level to do the best for East Lancashire businesses, we will not get through this recession.” Nick Clegg, Liberal Democrat Leader © Experian Limited 2009. All rights reserved. 48
  49. 49. Feedback – brand awareness? “The Lancashire Telegraph campaign is vitally important. It remains a truth that too many business people freeze when faced with difficulties and getting them to ask for help early is a must.” Jack Straw, Blackburn MP © Experian Limited 2009. All rights reserved. 49
  50. 50. Viral Marketing, Advocacy & Reference ManagementNeed: Build Customer Advocacy Solution: Building Stakeholder Advocacy Networks through Viral Marketing © Experian Limited 2009. All rights reserved. 50
  51. 51. Selling the vision Searching for Evangelists Delighting Stakeholders and Customers with Insight Become the Primary Source of Business Intelligence in the Region One Version of the Truth and One Author of Widely Circulated Data Assets Use of Self Replicating Viral Marketing via Effective Working Groups and Representation at Critical Policy Forums Nudge the Change Architects (Thaler & Sunnstein) and Be Confident in the expansive capabilities of B2B Mood Contagion © Experian Limited 2009. All rights reserved. 51
  52. 52. Conclusion: Benefits of using the BPI The BPI system allowed us to “Flag” the companies we assist and The BPI system allowed us to “Flag” the companies we assist and  monitor their “improvement” over time monitor their “improvement” over time This monitoring allowed us to review the effectiveness of our This monitoring allowed us to review the effectiveness of our  activities and can be analysed regionally as well as by RES activities and can be analysed regionally as well as by RES Each product had a different flag which will allow us to record Each product had a different flag which will allow us to record  the respective effectiveness of the different products available the respective effectiveness of the different products available System allowed us to compare the performance of companies, that System allowed us to compare the performance of companies, that  have had our support, with the rest of the economy on a like-for-like basis have had our support, with the rest of the economy on a like-for-like basis It enabled us to develop our products using and evidence based It enabled us to develop our products using and evidence based  development framework development framework © Experian Limited 2009. All rights reserved. 52
  53. 53. Questions? © Experian Limited 2009. All rights reserved. 53
  54. 54. © Experian Limited 2009. All rights reserved. 54
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