You can’t close your ears…


               Clive Dickens
               Absolute Radio
Is the Commercial
Radio Industry dead?
Is the Commercial
   Radio Industry dead?
Why has the Radio Industry just recorded it’s
   highest ever estimated reach in...
First the
bad news
UK Commercial Radio’s
   revenues falling
     700


     650


     600
£m




     550


     500


     450


     400
...
Now the
good news
Source : RAJAR Q1:10 IPSOS/RSL
Platform neutral
Decide what business you are in
      15,000


      10,000

                                                  2009
      ...
What about
streaming music
    services?
The stuff between the songs
Unique Content
£3 million tickets sold
Masthead websites are declining
Go where your
  audience &
community are
Over 6m views
1,100,000 app downloads
.




         Embrace Social Media




    Launched February 2010     Total

    iAmp Widget Installs      3,010

    iAm...
Absolute now streams more live
 hours than any UK audio brand
                                   Worldwide Streamed Hours
...
Choice &
Convenience
UK Adults who claim to have listened to a podcast
         (source RAJAR/midas survey)
1.9m
Source : Absolute server logs downloads for May 2010
Is Digital Radio
  going work?
55% of Absolute listening is now digital
                                      Total Digital Platforms
                   ...
Disruptive
    Innovation
One Golden Square Labs
Is the Commercial
Radio Industry dead?
1.Traditionalists
1.Traditionalists
2.Pretenders
1.Traditionalists
2.Pretenders
3.Innovators
The Comercial Radio
  Industry is dead!

Long live the Radio
   “industries”
Clive Dickens
Absolute Radio
    @cdickens
The innovators - Is UK Commercial Radio dead?
The innovators - Is UK Commercial Radio dead?
The innovators - Is UK Commercial Radio dead?
The innovators - Is UK Commercial Radio dead?
The innovators - Is UK Commercial Radio dead?
The innovators - Is UK Commercial Radio dead?
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The innovators - Is UK Commercial Radio dead?

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The innovators - Is UK Commercial Radio dead?

  1. 1. You can’t close your ears… Clive Dickens Absolute Radio
  2. 2. Is the Commercial Radio Industry dead?
  3. 3. Is the Commercial Radio Industry dead? Why has the Radio Industry just recorded it’s highest ever estimated reach in Rajar? What about Spotify, iTunes, Pandora & We7? What impact is Social Media having on Radio? Is Digital Radio working? Is Podcasting becoming the SKY+ of Radio? What role in disruption can Radio play?
  4. 4. First the bad news
  5. 5. UK Commercial Radio’s revenues falling 700 650 600 £m 550 500 450 400 MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 2005 2005 2005 2005 2006 2006 2006 2006 2007 2007 2007 2007 2008 2008 2008 2008 2009 2009 2009 2009 RAB/Ofcom
  6. 6. Now the good news
  7. 7. Source : RAJAR Q1:10 IPSOS/RSL
  8. 8. Platform neutral
  9. 9. Decide what business you are in 15,000 10,000 2009 5,000 2013 0 Radio Digital Source: AA / Radio spend in Euro across Europe
  10. 10. What about streaming music services?
  11. 11. The stuff between the songs
  12. 12. Unique Content
  13. 13. £3 million tickets sold
  14. 14. Masthead websites are declining
  15. 15. Go where your audience & community are
  16. 16. Over 6m views
  17. 17. 1,100,000 app downloads
  18. 18. . Embrace Social Media Launched February 2010 Total iAmp Widget Installs 3,010 iAmp Widget PageViews 1,713,904
  19. 19. Absolute now streams more live hours than any UK audio brand Worldwide Streamed Hours Apr-09 May-09 Jun-09 Jul-09 Aug-09 Sep-09 Oct-09 Nov-09 Dec-09 Jan-10 Feb-10 Mar-10 9,000,000 7,917,756 8,000,000 7,000,000 6,470,677 6,000,000 5,349,897 5,000,000 4,000,000 3,000,000 2,000,000 1,000,000 0 AR Network BBC Radio 1 BBC Radio 2
  20. 20. Choice & Convenience
  21. 21. UK Adults who claim to have listened to a podcast (source RAJAR/midas survey)
  22. 22. 1.9m Source : Absolute server logs downloads for May 2010
  23. 23. Is Digital Radio going work?
  24. 24. 55% of Absolute listening is now digital Total Digital Platforms DAB 30.0 25.0 24.7 Share of listening 20.0 15.0 10.0 5.0 0.0 2007 2007 2007 2008 2008 2008 2008 2009 2009 2010 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q1
  25. 25. Disruptive Innovation
  26. 26. One Golden Square Labs
  27. 27. Is the Commercial Radio Industry dead?
  28. 28. 1.Traditionalists
  29. 29. 1.Traditionalists 2.Pretenders
  30. 30. 1.Traditionalists 2.Pretenders 3.Innovators
  31. 31. The Comercial Radio Industry is dead! Long live the Radio “industries”
  32. 32. Clive Dickens Absolute Radio @cdickens

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