The innovators - Is UK Commercial Radio dead?
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The innovators - Is UK Commercial Radio dead?

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Q1:2010 Absolute Radio

Q1:2010 Absolute Radio

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The innovators - Is UK Commercial Radio dead? The innovators - Is UK Commercial Radio dead? Presentation Transcript

  • You can’t close your ears… Clive Dickens Absolute Radio
  • Is the Commercial Radio Industry dead?
  • Is the Commercial Radio Industry dead? Why has the Radio Industry just recorded it’s highest ever estimated reach in Rajar? What about Spotify, iTunes, Pandora & We7? What impact is Social Media having on Radio? Is Digital Radio working? Is Podcasting becoming the SKY+ of Radio? What role in disruption can Radio play?
  • First the bad news
  • UK Commercial Radio’s revenues falling 700 650 600 £m 550 500 450 400 MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 2005 2005 2005 2005 2006 2006 2006 2006 2007 2007 2007 2007 2008 2008 2008 2008 2009 2009 2009 2009 RAB/Ofcom
  • Now the good news
  • Source : RAJAR Q1:10 IPSOS/RSL
  • Platform neutral
  • Decide what business you are in 15,000 10,000 2009 5,000 2013 0 Radio Digital Source: AA / Radio spend in Euro across Europe
  • What about streaming music services?
  • The stuff between the songs
  • Unique Content
  • £3 million tickets sold
  • Masthead websites are declining
  • Go where your audience & community are
  • Over 6m views
  • 1,100,000 app downloads
  • . Embrace Social Media Launched February 2010 Total iAmp Widget Installs 3,010 iAmp Widget PageViews 1,713,904
  • Absolute now streams more live hours than any UK audio brand Worldwide Streamed Hours Apr-09 May-09 Jun-09 Jul-09 Aug-09 Sep-09 Oct-09 Nov-09 Dec-09 Jan-10 Feb-10 Mar-10 9,000,000 7,917,756 8,000,000 7,000,000 6,470,677 6,000,000 5,349,897 5,000,000 4,000,000 3,000,000 2,000,000 1,000,000 0 AR Network BBC Radio 1 BBC Radio 2
  • Choice & Convenience
  • UK Adults who claim to have listened to a podcast (source RAJAR/midas survey)
  • 1.9m Source : Absolute server logs downloads for May 2010
  • Is Digital Radio going work?
  • 55% of Absolute listening is now digital Total Digital Platforms DAB 30.0 25.0 24.7 Share of listening 20.0 15.0 10.0 5.0 0.0 2007 2007 2007 2008 2008 2008 2008 2009 2009 2010 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q1
  • Disruptive Innovation
  • One Golden Square Labs
  • Is the Commercial Radio Industry dead?
  • 1.Traditionalists
  • 1.Traditionalists 2.Pretenders
  • 1.Traditionalists 2.Pretenders 3.Innovators
  • The Comercial Radio Industry is dead! Long live the Radio “industries”
  • Clive Dickens Absolute Radio @cdickens