Culture of New <br />Clive Dickens<br />
Now some bad news<br />
UK Commercial Radio’s revenues falling<br />£(M’s)<br />Source :RAB/Ofcom<br />
Now the good news<br />
82%<br />Source : BBC Eartime research 2010<br />
47m<br />Source : RAJAR Q4:10 IPSOS/RSL<br />
Platform neutral<br />
Decide what business you are in...<br />€ ‘000s<br />Source: AA/ Spend in Euro<br />
Unique Talent<br />
Unique Music<br />
Unique Football<br />
Go where your audience are<br />
1.8m app downloads<br />300,000 monthly active users<br />
Mobile Strategy is more than ‘listen’<br />
How we make money<br />
Website more than a brochure<br />
Over 10m YouTube views<br />
Is Digital Radio working in UK?<br />
65% of Absolute Radio listening is digital<br />
Culture of New<br />Clive Dickens<br />@cdickens<br />
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The Culture of New Revenues

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Radio Days 2011 - Copenhagen Presentation - 50% Absolute Radio revenues in 2010 did not come from Spot Commercials, find out how

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  • Challenge
  • talent
  • The Culture of New Revenues

    1. 1. Culture of New <br />Clive Dickens<br />
    2. 2. Now some bad news<br />
    3. 3. UK Commercial Radio’s revenues falling<br />£(M’s)<br />Source :RAB/Ofcom<br />
    4. 4. Now the good news<br />
    5. 5. 82%<br />Source : BBC Eartime research 2010<br />
    6. 6. 47m<br />Source : RAJAR Q4:10 IPSOS/RSL<br />
    7. 7. Platform neutral<br />
    8. 8. Decide what business you are in...<br />€ ‘000s<br />Source: AA/ Spend in Euro<br />
    9. 9.
    10. 10. Unique Talent<br />
    11. 11.
    12. 12. Unique Music<br />
    13. 13.
    14. 14. Unique Football<br />
    15. 15.
    16. 16. Go where your audience are<br />
    17. 17. 1.8m app downloads<br />300,000 monthly active users<br />
    18. 18. Mobile Strategy is more than ‘listen’<br />
    19. 19. How we make money<br />
    20. 20. Website more than a brochure<br />
    21. 21. Over 10m YouTube views<br />
    22. 22.
    23. 23.
    24. 24.
    25. 25.
    26. 26.
    27. 27. Is Digital Radio working in UK?<br />
    28. 28.
    29. 29.
    30. 30.
    31. 31.
    32. 32. 65% of Absolute Radio listening is digital<br />
    33. 33. Culture of New<br />Clive Dickens<br />@cdickens<br />
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