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SoLoMo (Albion workshop)
 

SoLoMo (Albion workshop)

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    SoLoMo (Albion workshop) SoLoMo (Albion workshop) Presentation Transcript

    • SoLoMo
      Clive Dickens
      COO – Absolute Radio
    • KPCB’s John Doerr Calls it “SoLoMo”
      So Lo Mo Social Local Mobile
    • Platform neutral
    • 2.2m app downloads
    • Mobile Strategy is more than ‘listen’
    • 300,000 monthly active users
    • How not to make money
    • Tenancy
      Mobile Networks
      Pre-roll
    • How we make money
    • How else we make money?
    • LOCAL is everything - 46% of UK app sessions are in London & South East
      Source: Flurry Analytics
    • Measure engagement not downloads
      93 mins
      32 mins
      Source: Google Analytics
    • Don’t ignore Mobile Web!
      Source: Google Analytics
    • Mobile on Demand
    • But, who listens to Audio on Demand?
    • 4,461,293
      Source : Absolute Radio server logs for July 2011
    • 76% of podcasts downloads are via a mobile device (wifi/3g)
    • In Stream
    • 14% of the UK streaming is to a mobile device
      Source: Internal server logs
    • Two-way relationship
      Smart
      Streamers
      relationships
    • Two-way relationship
      Smart
      Streamers
      relationships
      data
    • Two-way relationship
      Smart
      Streamers
      £
      relationships
      data
    • Mobile Marketing Matures
    • Start of a Mobile Market
      Ubiquitous Computing – real-time connectivity / in palm of hand / pocket
      More affordable – Device and data plan pricing falling
      Faster – Networks and devices improving (owing to Moore’s Law)
      Personal – Location / preferences / behaviour
      Fun to use – Social/ casual / reward-driven marketing
      Access nearly everything anywhere – “On Demand content” in cloud
      Explosion of apps and monetisation – making more money
      Measureable real-world activation – Driving foot traffic to physical stores
      Reward / influence behaviour in real-time – for exactly the right people
    • SoLoMo
      Clive Dickens
      COO – Absolute Radio