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SoLoMo (Albion workshop)

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Transcript

  • 1. SoLoMo
    Clive Dickens
    COO – Absolute Radio
  • 2. KPCB’s John Doerr Calls it “SoLoMo”
    So Lo Mo Social Local Mobile
  • 3.
  • 4.
  • 5. Platform neutral
  • 6. 2.2m app downloads
  • 7. Mobile Strategy is more than ‘listen’
  • 8. 300,000 monthly active users
  • 9. How not to make money
  • 10. Tenancy
    Mobile Networks
    Pre-roll
  • 11. How we make money
  • 12. How else we make money?
  • 13. LOCAL is everything - 46% of UK app sessions are in London & South East
    Source: Flurry Analytics
  • 14. Measure engagement not downloads
    93 mins
    32 mins
    Source: Google Analytics
  • 15. Don’t ignore Mobile Web!
    Source: Google Analytics
  • 16. Mobile on Demand
  • 17. But, who listens to Audio on Demand?
  • 18. 4,461,293
    Source : Absolute Radio server logs for July 2011
  • 19. 76% of podcasts downloads are via a mobile device (wifi/3g)
  • 20. In Stream
  • 21. 14% of the UK streaming is to a mobile device
    Source: Internal server logs
  • 22. Two-way relationship
    Smart
    Streamers
    relationships
  • 23. Two-way relationship
    Smart
    Streamers
    relationships
    data
  • 24. Two-way relationship
    Smart
    Streamers
    £
    relationships
    data
  • 25. Mobile Marketing Matures
  • 26. Start of a Mobile Market
    Ubiquitous Computing – real-time connectivity / in palm of hand / pocket
    More affordable – Device and data plan pricing falling
    Faster – Networks and devices improving (owing to Moore’s Law)
    Personal – Location / preferences / behaviour
    Fun to use – Social/ casual / reward-driven marketing
    Access nearly everything anywhere – “On Demand content” in cloud
    Explosion of apps and monetisation – making more money
    Measureable real-world activation – Driving foot traffic to physical stores
    Reward / influence behaviour in real-time – for exactly the right people
  • 27. SoLoMo
    Clive Dickens
    COO – Absolute Radio