SoLoMo<br />Clive Dickens<br />COO – Absolute Radio<br />
KPCB’s John Doerr Calls it “SoLoMo”<br />So Lo Mo    Social		  Local           Mobile<br />
Platform neutral<br />
2.2m app downloads<br />
Mobile Strategy is more than ‘listen’<br />
300,000 monthly active users<br />
How not to make money<br />
Tenancy<br />Mobile Networks<br />Pre-roll<br />
How we make money<br />
How else we make money?<br />
LOCAL is everything - 46% of UK app sessions are in London & South East<br />Source: Flurry Analytics<br />
Measure engagement not downloads<br />93 mins<br />32 mins<br />Source: Google Analytics<br />
Don’t ignore Mobile Web!<br />Source: Google Analytics<br />
Mobile on Demand<br />
But, who listens to Audio on Demand?<br />
4,461,293<br />Source : Absolute Radio server logs for July 2011<br />
76% of podcasts downloads are via a mobile device (wifi/3g)<br />
In Stream<br />
14% of the UK streaming is to a mobile device<br />Source: Internal server logs<br />
Two-way relationship<br />Smart<br />Streamers<br />relationships<br />
Two-way relationship<br />Smart<br />Streamers<br />relationships<br />data<br />
Two-way relationship<br />Smart<br />Streamers<br />£<br />relationships<br />data<br />
Mobile Marketing Matures<br />
Start of a Mobile Market<br />Ubiquitous Computing – real-time connectivity / in palm of hand / pocket<br />More affordabl...
SoLoMo<br />Clive Dickens<br />COO – Absolute Radio<br />
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SoLoMo (Albion workshop)

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SoLoMo (Albion workshop)

  1. 1. SoLoMo<br />Clive Dickens<br />COO – Absolute Radio<br />
  2. 2. KPCB’s John Doerr Calls it “SoLoMo”<br />So Lo Mo Social Local Mobile<br />
  3. 3.
  4. 4.
  5. 5. Platform neutral<br />
  6. 6. 2.2m app downloads<br />
  7. 7. Mobile Strategy is more than ‘listen’<br />
  8. 8. 300,000 monthly active users<br />
  9. 9. How not to make money<br />
  10. 10. Tenancy<br />Mobile Networks<br />Pre-roll<br />
  11. 11. How we make money<br />
  12. 12. How else we make money?<br />
  13. 13. LOCAL is everything - 46% of UK app sessions are in London & South East<br />Source: Flurry Analytics<br />
  14. 14. Measure engagement not downloads<br />93 mins<br />32 mins<br />Source: Google Analytics<br />
  15. 15. Don’t ignore Mobile Web!<br />Source: Google Analytics<br />
  16. 16. Mobile on Demand<br />
  17. 17. But, who listens to Audio on Demand?<br />
  18. 18. 4,461,293<br />Source : Absolute Radio server logs for July 2011<br />
  19. 19. 76% of podcasts downloads are via a mobile device (wifi/3g)<br />
  20. 20. In Stream<br />
  21. 21. 14% of the UK streaming is to a mobile device<br />Source: Internal server logs<br />
  22. 22. Two-way relationship<br />Smart<br />Streamers<br />relationships<br />
  23. 23. Two-way relationship<br />Smart<br />Streamers<br />relationships<br />data<br />
  24. 24. Two-way relationship<br />Smart<br />Streamers<br />£<br />relationships<br />data<br />
  25. 25. Mobile Marketing Matures<br />
  26. 26. Start of a Mobile Market<br />Ubiquitous Computing – real-time connectivity / in palm of hand / pocket<br />More affordable – Device and data plan pricing falling<br />Faster – Networks and devices improving (owing to Moore’s Law)<br />Personal – Location / preferences / behaviour<br />Fun to use – Social/ casual / reward-driven marketing<br />Access nearly everything anywhere – “On Demand content” in cloud<br />Explosion of apps and monetisation – making more money<br />Measureable real-world activation – Driving foot traffic to physical stores<br />Reward / influence behaviour in real-time – for exactly the right people<br />
  27. 27. SoLoMo<br />Clive Dickens<br />COO – Absolute Radio<br />

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