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SCAengage - Central Coast
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  • SCA enjoys 69% of the Australian social radio market on FB and 51% on Twitter..
  • And in 2013 SCA Brands had 5 of the Top 10 FB pages by engagement.
  • Weather it’s the Today network, Triple M network our Regional local works or our digital radio stations social is an integral part of the shows and talent’s lives. Social also provides a natural extension to the conversations being held on-air and assists talent and our radio brands to build a deep relationship with our listeners. It real-time we know if a piece of content resonates, because the audience will comment, like or share it all of which amplify’s the content to reach a broader, wider audience
  • The Fifi & Jules show was sponsored by Aeroguard who were encouraging kids to head out camping with their Grandparents (Gramping). We produced this sharable social humorous meme to amplify the message. It reached over 129,216 people
  • The Fifi & Jules show was sponsored by Aeroguard who were encouraging kids to head out camping with their Grandparents (Gramping). We produced this sharable social humorous meme to amplify the message. It reached over 129,216 people
  • The Fifi & Jules show was sponsored by Aeroguard who were encouraging kids to head out camping with their Grandparents (Gramping). We produced this sharable social humorous meme to amplify the message. It reached over 129,216 people
  • The Fifi & Jules show was sponsored by Aeroguard who were encouraging kids to head out camping with their Grandparents (Gramping). We produced this sharable social humorous meme to amplify the message. It reached over 129,216 people
  • The Fifi & Jules show was sponsored by Aeroguard who were encouraging kids to head out camping with their Grandparents (Gramping). We produced this sharable social humorous meme to amplify the message. It reached over 129,216 people
  • You wouldn’t think Amex celebrating local business was a natural fit for communities that are built on entertainment, but we worked together to find a humorous way to celebrate local business.The prominence of people commenting on posts and tagging (7117 likes, comments, shares in one week) in their favourite local businesses, and leaving messages of support proved we were able to seamlessly integrate the client message in a way the community actively approved of and wanted to share with their friends.
  • The Fifi & Jules show was sponsored by Aeroguard who were encouraging kids to head out camping with their Grandparents (Gramping). We produced this sharable social humorous meme to amplify the message. It reached over 129,216 people
  • Australia’s first Amplify project - Twitter’s Amplify program enabled SCA to publish video to Twitter and then jointly monetise the premium content by creating sponsorship packages, powered by Promoted Tweets, to “amplify” the reach of the video content distributed via the our ’ Twitter handle(s).For advertisers, it extends the reach of TV and other sponsorships into mobile and social areas, letting you tap into the social conversation on Twitter. It also provides a multi-platform strategy essential to satisfying users’ needs to consume content whenever or wherever they want… get it right and viewers will share and share again assisting the brand to reach audiences of audiences..

SCAengage - Central Coast Presentation Transcript

  • 1. 19
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  • 9. 31 140,000+ views….. Over 7117 likes, comments and shares
  • 10. 32 129,000+ views…..
  • 11. 35
  • 12. Wet n Wild Shazam
  • 13. #EPICFAIL
  • 14. Open, Honest and GenerousOPEN, HONEST AND GENEROUS