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Planet of the Apps 071011 (public version)
 

Planet of the Apps 071011 (public version)

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http://www.terrapinn.com/2011/planet-of-the-apps/SPK-mr-clive-DICKENS.stm

http://www.terrapinn.com/2011/planet-of-the-apps/SPK-mr-clive-DICKENS.stm

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    Planet of the Apps 071011 (public version) Planet of the Apps 071011 (public version) Presentation Transcript

    • SoLoMo
      Clive Dickens
      Absolute Radio
    • KPCB’s John Doerr
      So Lo Mo Social Local Mobile
    • O/S neutral - now
    • O/S neutral - next
    • 2.5m app downloads
    • 300,000 MAU’s
    • Mobile Strategy more than ‘listen’
    • Think form factor
    • How not to make money
    • Mobile Tenancy
      Mobile Networks
      Pre-roll / Interstitial
    • How we make money
    • Mobile Ad Network
    • Think Social
    • LOCAL - 46% sessions
      Source: Flurry Analytics
    • Measure engagement, not downloads
      Source: Google Analytics
    • In Stream
    • Absolute Radio streams 11m monthly hrs
      Percentage of hours mobile =12%
    • Two-way relationship
      Smart
      Streamers
      relationships
    • Two-way relationship
      Smart
      Streamers
      relationships
      data
    • Two-way relationship
      Smart
      Streamers
      £
      relationships
      data
    • Insight & Benefit
      Interactive & Social
      Demographic & Active location
      Form factor & Product
    • Thank you
      Questions?
      Clive Dickens
      twitter.com/cdickens