Planet of the Apps 071011 (public version)

SoLoMo
Clive Dickens
Absolute Radio

KPCB’s John Doerr
So Lo Mo Social Local Mobile

O/S neutral - now

O/S neutral - next

2.5m app downloads

300,000 MAU’s

Mobile Strategy more than ‘listen’

Think form factor

How not to make money

Mobile Tenancy
Mobile Networks
Pre-roll / Interstitial

How we make money

Mobile Ad Network

Think Social

LOCAL - 46% sessions
Source: Flurry Analytics

Measure engagement, not downloads
Source: Google Analytics

In Stream

Absolute Radio streams 11m monthly hrs
Percentage of hours mobile =12%

Two-way relationship
Smart
Streamers
relationships

Smart
Streamers
relationships
data

Smart
Streamers
£
relationships
data

Insight & Benefit
Interactive & Social
Demographic & Active location
Form factor & Product

Thank you
Questions?
Clive Dickens
twitter.com/cdickens

by ARI Consultancy limited on Oct 06, 2011