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Intimate scale

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Absolute Radio beleive in Intimate Scale when targetting 'Reluctant Adults' via Broadcast Radio, find out why

Absolute Radio beleive in Intimate Scale when targetting 'Reluctant Adults' via Broadcast Radio, find out why

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Transcript

  • 1. Intimate Scale
    Clive Dickens
  • 2. Platform neutral
  • 3.
  • 4. 1.8m app downloads
    300,000 monthly active users
  • 5. Absolute Radio streamed 11.4m hrs of live programming in January
    BBC yet to publish Oct-Jan data
  • 6. 3,425,603
    On-Demand
    Source : Absolute Radio server logs for January 2011
  • 7. Smart Players
  • 8. Two-way relationship
    REWARDS
    £
    relationships
    data
  • 9. Smart Radio vs. Other Media is compelling
    Source: Chetan Sharma, January 2011 - KP
  • 10. Absolute Radio
    is becoming a mobile
    music & entertainment
    brand with radio at it’s core

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