‘YOU CAN’T CLOSE YOUR EARS’          Clive Dickens           @cdickens
FIRST THE BAD NEWS
UK COMMERCIAL RADIO IS NOT A   REVENUE GROWTH STORY!         700         650         600£(M’s)         550         500    ...
NOW THE GOOD NEWS
Source : RAJAR Q4:11 IPSOS/RSL
Source : RAJAR Q4:11 IPSOS/RSL
Source: BBC Eartime research 2010
PLATFORM NEUTRAL
So SOCIAL          Lo           LOCAL                   Mo                    MOBILESo        Lo Mo
GO WHERE YOURAUDIENCE &COMMUNITY ARE
UK Radio in one simple player
Over 15m YouTube views
OVER 20,000 FREE EPISODES ‘ON-DEMAND’
WHAT IS YOURMOBILE STRATEGY?
2.6m Install Base
400,000 MAU’s
OUR MOBILE STRATEGY MORE THAN ‘LISTEN’
MORE THAN ‘LISTEN’
MORE THAN ‘POCKET’
DATALo MoSois the new oil    SOCIAL        LOCAL   MOBILESo               Lo Mo
Access AudienceInteraction
MANCHESTER UTD V MANCHESTER CITY         23.10.11 13.52
How does InStream work?       Content                 Airtime ad break         Content       Content              Airtime ...
InStream Creative
Synchronised, Branded Companion Visual to enhance Audio     Interactive to allow deep engagement, when appropriate        ...
LOGGED-ON LISTENINGWILL REDEFINE RADIO
‘YOU CAN’T CLOSE YOUR EARS’          Clive Dickens           @cdickens
IDC Tel Aviv - Israel FM+ Conference
IDC Tel Aviv - Israel FM+ Conference
IDC Tel Aviv - Israel FM+ Conference
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IDC Tel Aviv - Israel FM+ Conference

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Receiving the Future - International Radio Confern

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  • This is an example of the Account sign-up page. On the left, it lists a series of benefits to incentivize the user to share their information with us:HQ Audio Less ads - Instead of a listener receiving 6x ads in the break, they might receive only 2x ads. Real World RewardsIn the summer - when we announced the launch of the Absolute Radio Account - we set a bench mark to aim for 100k registrations by the end of the year, and I can share with you today that by Dec 31st we had reached 108,000 registered users.Since then, we’ve rolled out the registration wall onto mobile…
  • In that time, weekly mobile registrations have actually surpassed desktop. Last week, we had 13,000 new accounts and 10,000 of those were via iPhone alone. This was partly due to 505,000 new installs and updates in December, which subsequently contributed to the best ever combined ‘weekly active app users’ figure of just over 124,000. Once a user is registered and logged-in, they become what we term a ‘Smart Streamer’ and it’s at this point that we can start to serve those Smart Streamers a bespoke adlog.So how does this work…?
  • IDC Tel Aviv - Israel FM+ Conference

    1. 1. ‘YOU CAN’T CLOSE YOUR EARS’ Clive Dickens @cdickens
    2. 2. FIRST THE BAD NEWS
    3. 3. UK COMMERCIAL RADIO IS NOT A REVENUE GROWTH STORY! 700 650 600£(M’s) 550 500 450 400 MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 2005 2005 2005 2005 2006 2006 2006 2006 2007 2007 2007 2007 2008 2008 2008 2008 2009 2009 2009 2009 2010 2010 2010 2010 2011 2011 2011 RAB/Ofcom
    4. 4. NOW THE GOOD NEWS
    5. 5. Source : RAJAR Q4:11 IPSOS/RSL
    6. 6. Source : RAJAR Q4:11 IPSOS/RSL
    7. 7. Source: BBC Eartime research 2010
    8. 8. PLATFORM NEUTRAL
    9. 9. So SOCIAL Lo LOCAL Mo MOBILESo Lo Mo
    10. 10. GO WHERE YOURAUDIENCE &COMMUNITY ARE
    11. 11. UK Radio in one simple player
    12. 12. Over 15m YouTube views
    13. 13. OVER 20,000 FREE EPISODES ‘ON-DEMAND’
    14. 14. WHAT IS YOURMOBILE STRATEGY?
    15. 15. 2.6m Install Base
    16. 16. 400,000 MAU’s
    17. 17. OUR MOBILE STRATEGY MORE THAN ‘LISTEN’
    18. 18. MORE THAN ‘LISTEN’
    19. 19. MORE THAN ‘POCKET’
    20. 20. DATALo MoSois the new oil SOCIAL LOCAL MOBILESo Lo Mo
    21. 21. Access AudienceInteraction
    22. 22. MANCHESTER UTD V MANCHESTER CITY 23.10.11 13.52
    23. 23. How does InStream work? Content Airtime ad break Content Content Airtime ad break Content Targeted InStream Ads / Exclusive Content
    24. 24. InStream Creative
    25. 25. Synchronised, Branded Companion Visual to enhance Audio Interactive to allow deep engagement, when appropriate Exact age targeting, rather than demo breaksInStream Exact Location, rather Diary location Most loyal ‘logged in’ Subscriber audience, not just listeners Limited Premium inventory, less clutter, more stand out Upgradeable - More data to come Digital metrics
    26. 26. LOGGED-ON LISTENINGWILL REDEFINE RADIO
    27. 27. ‘YOU CAN’T CLOSE YOUR EARS’ Clive Dickens @cdickens
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