1
IAB DIGITAL AD SPEND REPORT
JAN – MAR 2014 QTR
$1.067mDown 1.9% from the previous quarter.
YOY up 17.1% for the quarter.
Source: iab & PWC
Online advertising expenditure...
3
KEY TRENDS
Growth is across all sectors of digital:
5
Growth is occurring across all sectors…
With General Display continuing to lead the charge
But general Display shows the biggest YOY growth:
$301mDown 8% from the previous quarter.
YOY up 27.5% for the quarter.
Source: iab & PWC
General Display ad expenditure Jan...
8
Total General Display Advertising by Qtr
The mobile revolution continues at pace:
It’s the engine behind display growth
o Mobile Advertising for the qtr was estimated at $163.6m
o Mobile makes up 15.3% of all digital ad spend
o Mobile contrib...
Source: iab & PWC
Mobile Ad Spend
60% Search
40% Display
55% Smartphone
45% Tablet
Dollars continue to shift into online video:
o Video advertising for the qtr was estimated at $43m.
o Video contributes 14.3% of all display advertising... Up from 11....
CPM remains the dominant trading currency:
Source: iab & PWC
CPM pricing accounts for 58% of all inventory traded.
Category Trends:
Retail & Real Estate Drive Growth in Display
But motor vehicles still take over 20% of the entire display category
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IAB Australia Digital Ad Spend report -

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IAB Australia Digital Ad Spend report

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IAB Australia Digital Ad Spend report -

  1. 1. 1 IAB DIGITAL AD SPEND REPORT JAN – MAR 2014 QTR
  2. 2. $1.067mDown 1.9% from the previous quarter. YOY up 17.1% for the quarter. Source: iab & PWC Online advertising expenditure Jan – Mar 2014
  3. 3. 3 KEY TRENDS
  4. 4. Growth is across all sectors of digital:
  5. 5. 5 Growth is occurring across all sectors… With General Display continuing to lead the charge
  6. 6. But general Display shows the biggest YOY growth:
  7. 7. $301mDown 8% from the previous quarter. YOY up 27.5% for the quarter. Source: iab & PWC General Display ad expenditure Jan – Mar 2014
  8. 8. 8 Total General Display Advertising by Qtr
  9. 9. The mobile revolution continues at pace: It’s the engine behind display growth
  10. 10. o Mobile Advertising for the qtr was estimated at $163.6m o Mobile makes up 15.3% of all digital ad spend o Mobile contributes 21.5% of all display advertising... up from 8.1% 12 months ago!! Source: iab & PWC 1 in 5 display ad dollars are now spent on mobile
  11. 11. Source: iab & PWC Mobile Ad Spend 60% Search 40% Display 55% Smartphone 45% Tablet
  12. 12. Dollars continue to shift into online video:
  13. 13. o Video advertising for the qtr was estimated at $43m. o Video contributes 14.3% of all display advertising... Up from 11.7% 12 months ago. Source: iab & PWC Video continues to explode, up 55.7% YOY.
  14. 14. CPM remains the dominant trading currency:
  15. 15. Source: iab & PWC CPM pricing accounts for 58% of all inventory traded.
  16. 16. Category Trends:
  17. 17. Retail & Real Estate Drive Growth in Display But motor vehicles still take over 20% of the entire display category
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