‘YOU CAN’T CLOSE YOUR EARS’          Clive Dickens           @cdickens
Commercial Radio is not a         700                              Revenue Growth Story         650         600£(M’s)     ...
Go where your audience are
So SOCIAL          Lo Mo           LOCAL   MOBILE
2.8m Install Base
Mobile – More than Listen
DATALo MoSo  SOCIALis the new oil                  LOCAL   MOBILESo               Lo Mo
Access  AudienceInteraction
ABSOLUTE RADIO ACCT• Listen & Watch in HQ• Exclusive Competitions• More Music each hour• Fewer Commercials• Something for ...
How does InStream work?          Content        Airtime ad break   Content                         Airtime ad break       ...
InStream Creativehttp://www.youtube.com/watch?v=GaLme3oUNy0
Synchronised, Branded Companion Visual to enhance Audio     Interactive to allow deep engagement, when appropriate        ...
Logged in Listening will  ‘Re-define Media’
BBC Audio and Music 130312 widescreen final
BBC Audio and Music 130312 widescreen final
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BBC Audio and Music 130312 widescreen final

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BBC Audio and Music 130312 widescreen final

  1. 1. ‘YOU CAN’T CLOSE YOUR EARS’ Clive Dickens @cdickens
  2. 2. Commercial Radio is not a 700 Revenue Growth Story 650 600£(M’s) 550 500 450 400 MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 2005 2005 2005 2005 2006 2006 2006 2006 2007 2007 2007 2007 2008 2008 2008 2008 2009 2009 2009 2009 2010 2010 2010 2010 2011 2011 2011 RAB/Ofcom
  3. 3. Go where your audience are
  4. 4. So SOCIAL Lo Mo LOCAL MOBILE
  5. 5. 2.8m Install Base
  6. 6. Mobile – More than Listen
  7. 7. DATALo MoSo SOCIALis the new oil LOCAL MOBILESo Lo Mo
  8. 8. Access AudienceInteraction
  9. 9. ABSOLUTE RADIO ACCT• Listen & Watch in HQ• Exclusive Competitions• More Music each hour• Fewer Commercials• Something for Nothing• Privacy
  10. 10. How does InStream work? Content Airtime ad break Content Airtime ad break Content Content Targeted InStream Ads / Exclusive Content
  11. 11. InStream Creativehttp://www.youtube.com/watch?v=GaLme3oUNy0
  12. 12. Synchronised, Branded Companion Visual to enhance Audio Interactive to allow deep engagement, when appropriate Exact age targeting, rather than demo breaksInStream Exact Location, rather than Diary location Most loyal ‘logged in’ Subscriber audience, not just listeners Limited Premium inventory, less clutter, more stand out Digital Metrics - Upgradeable - More data to come
  13. 13. Logged in Listening will ‘Re-define Media’

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