Status Updates are the Window to Your Soul

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This presentation was delivered on Feb 2, 2010 at the Engage 2010 Summit sponsored by WebTrends. The presentation was originally titled "Discovering consumer intent through Social Media" but most …

This presentation was delivered on Feb 2, 2010 at the Engage 2010 Summit sponsored by WebTrends. The presentation was originally titled "Discovering consumer intent through Social Media" but most people thought that my summation slide "Status Updates are the Window to your Soul" was more fitting.

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  • 1. Consumer Intent Through Social Media Scott Hoffman Wednesday, January 27, 2010
  • 2. !"#$%& $'()$%*+,*)$-%-.+/',%*0$ /8)9$:"$'%$;1$.9)$9%4,/+$<)=,/$$ 12#$-/3',4,-/')$5))6+7 !"#$$%&'&%()*%+',%$"%%-' !"#$%&&'()$"#*$+ 34567'.#//#0-'.0-$*/1'2+%&+ 345 ,-..-&/(,&/0*.1(2+$)+ Wednesday, January 27, 2010
  • 3. In 2009, more data was generated by individuals than in the entire history of mankind through 2008. Andreas Weigend Chief Scientist at Amazon Wednesday, January 27, 2010
  • 4. But which piece of data to follow? Wednesday, January 27, 2010
  • 5. Status update Wednesday, January 27, 2010
  • 6. !"#$%&%$'$()*+,('"*'($-*$"%,.(.+*,'$(/0+ ,1&-2*+(3"#$%&$()01-4(1,42+5%,2(3-*,$( Evolution !"#$"%&''&%()*++(%+,-*% '0(61%-4(,2)(,1&-2*+(30)2+($'*'%0,$( of updates .*"%/..&01123+45*213678 "''3788%429:,2'8%", Wednesday, January 27, 2010
  • 7. !"#$%#&'"($"# !"#$%&''&()$ @%&A$, *(%%+,*&-'$*'&*./$0+,$1-2$ )*+'&,-.$#/*%01 <=1'"$11-2->'"&"+$ ()$/6-67/$701-6+/$*()6-&)&)8 345/" .$/1-2-3$4'& :",'"$-;$#&', 5'6$1#7,$ 3=1'+ )$&%+8-!"9'"$1 !4=+&#'*" monthly clicks from )?*%#1 status update URLs. Wednesday, January 27, 2010
  • 8. !!"#$%#&'(#)*++*$,#)$,-.+/#0121#*,-3%,3-#453%5 6%3#7$5-*,8#5-6-45#4796-35#6-#+365-#$,:3#73%#;33<1## >.3/#6%3? '=" A3)6+3 &@"#6%3#5-*++#!@( Wednesday, January 27, 2010
  • 9. !"#$%&&%'(#)*+*,)#,-.+*/)#-/0#.+1 20'$#34#$%&&%'(#,(%5,/#6%)%*'0)#'(#7+8/9'': !"#$"% &'((&)"*+,,($&-."/($&#0$" )1(*#2#*"3,4$5"$4/()"0,"1,05+*&) !"#$%&''&()$*+,+-*$-./,+0*$1+200+*3$ .04$/,5 62&++04 Wednesday, January 27, 2010
  • 10. !"#$%&'()*%+,'%-(.")$- "#-%/0%1$2,$#)%$33",$- Status updates are personal !"!#$%&"'()**+,$-.,/0123 4$(!5$--)63$.-$789&+5 Wednesday, January 27, 2010
  • 11. and in real time Wednesday, January 27, 2010
  • 12. !""#$%"&'(')$*+,,-./$01"2*$*"$),*$*3,$#45$ .*4&*,#6$7,+$5,4&8$',+$9"18$',+$+"&:"2*$&"2*(',6 ;,4#5$<"&$%5$',+$4''"('*(')6$=,4>,/ Wednesday, January 27, 2010
  • 13. !"#"$%&'()*"#"$%&'()+,-.-) /,&012)3)4&)&')*"#"$%&'5 Status updates tell about lifestyle Wednesday, January 27, 2010
  • 14. Status updates are the scott@cliqology.com window to our soul Twitter: @cliqology Wednesday, January 27, 2010