Clip in Touch Cross-Channel Viral Marketing


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Turn your customers into ambassadors by giving them the right tools to create and send personalized, branded videos across email, mobile and social channels.

Utilize the power of viral videos and start benefiting from a new level of user engagement.

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Clip in Touch Cross-Channel Viral Marketing

  1. 1. Clip in Touch The power to engage
  2. 2. The Methodology <ul><li>Campaign Driver </li></ul><ul><li>A universal message, greeting or invitation… </li></ul><ul><li>(Happy holidays, Happy birthday, an event invitation, Thank you, etc.) </li></ul>
  3. 3. The Methodology <ul><li>Branding </li></ul><ul><li>Communicate a brand’s messaging and values through effective and engaging mediums – Web, mobile, social networks… </li></ul>
  4. 4. The Methodology <ul><li>Viral Participation </li></ul><ul><li>Create motivation for participation and increase the campaign’s potential of going viral through incentivizing the sender and/or receiver… </li></ul>incentivize
  5. 5. Case Study – BMW (China) 1. Driver – Happy Holidays 2. Branding – A clip promoting the new X1 model and BMW’s marketing message: “Joy is what you make of it” 3. Distribution – 15,000 MMS messages sent to prospective customers The Result: Dramatic increase of visits to BMW’s website Click image for campaign example
  6. 6. Case Study – Universal Music/Jim Mobile (Belgium) 1. Driver – Valentines’ greeting 2. Branding – Jim Mobile’s branding with Universal Music content 3. Distribution – Online media campaign The Result: 50% conversion rate Click image for campaign example
  7. 7. Case Study – HP (EMEA) 1. Driver – Exhibition invitation to customers and prospects 2. Branding – HP’s branding and messaging for the event 3. Distribution – Electronic Direct Mail campaign The Result: TBA Click image for campaign example
  8. 8. Case Study – Mega (Israel) 1. Driver – Mother’s Day 2. Branding – Greetings for Moms using Mega’s messaging and colors 3. Distribution – Web banners The Result: 56% conversion rate Click image for campaign example
  9. 9. Technology Videos Photos Voice and Music Text Clip in Touch’s unique technology delivers an intuitive, engaging and creative user experience with tools for mixing personal content…
  10. 10. Cross Platform <ul><li>The campaign can be delivered on multiple platforms, including branded: </li></ul><ul><ul><li>Micro-sites </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Mobile & iPhone apps. </li></ul></ul>
  11. 11. Flexibility <ul><li>Clip in Touch’s flexible technology offers solutions to meet the demands of wide range of campaign requirements. </li></ul><ul><ul><li>Viral Campaigns </li></ul></ul><ul><ul><li>Direct Mail </li></ul></ul><ul><ul><li>Social Media </li></ul></ul>Mobile Web <ul><ul><li>Multimedia </li></ul></ul><ul><ul><li>Advertising </li></ul></ul><ul><ul><li>Personalization </li></ul></ul>Engagement
  12. 12. Support and Reliability <ul><li>Strong and dedicated creative team </li></ul><ul><li>Support teams including development, </li></ul><ul><li>marketing & customer support </li></ul><ul><li>Global server architecture and local </li></ul><ul><li>gateway </li></ul><ul><li>Real-time analytics </li></ul>