Euro Green IT Innovation Center - Climate Savers Computing


Published on

Jessica Repa, Conservation Marketing Director for Climate Savers Computing Initiative, presented at the Euro Green IT Innovation Center launch in Brussels, Belgium on January 28, 2010 to discuss Information and Communication Technologies (ICT) for Sustainable Development.

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Euro Green IT Innovation Center - Climate Savers Computing

  1. 1. Climate Savers Computing Initiative: ICT for Sustainable Development January 28, 2010 Euro Green IT Innovation Center Presented by Jessica Repa, Conservation Marketing Director Climate Savers Computing Initiative
  2. 2. Euro Green IT Innovation Center ICT for Sustainable Development AGENDA • Background about Climate Savers Computing • Overview of ICT Challenges and Opportunities • Best Practices for Reducing Energy Use of IT • ICT to Enable Energy Conservation • Case Studies in Green IT 2  
  3. 3. Climate Savers Computing Initiative’s Mission Objectives Board Members •  Increase the energy efficiency of new computing equipment •  Promote the use of power management to make an impact now •  Shift user base to smart computing practices Desired results Sponsor Members •  By 2010, improve computing energy efficiency by 50%   $5.5B savings •  Reduce global CO2 emissions from computing platforms by 54 million tons Vision: smart computing practices - highest efficiency possible
  4. 4. Increasing Energy Demand Shifts Costs for Data Center Operators Energy Consumed by PCs and Client Devices Also Important Printers LAN & Office (6%) Telecoms (7%) Mobile Telecoms PCs & (9%) Monitors (39%) Fixed- Line 28x2U Servers 42x1U Servers 6 BladeCenters 6 BladeCenters Telecoms 2kW Heat Load 6kW Heat Load 24kW Heat Load 30kW Heat Load (15%) Servers, Source: Emerson Network Power/Liebert including cooling (23%) Increasing Power Density is Shifting the Balance of Cost Global Carbon Dioxide Emissions Yearly “Data centers receive a lot of attention Cost Cost pment because they are an obvious concentration.” IT Equi “However, the real area where the greatest 2010–2015 overall effect can be made is at the desktop and with client devices.” Time Source Gartner Inc. “Tera-Architectures A Convergence of New Technologies” by Source: IDC Martin Reynolds July 26, 2007
  5. 5. Desktop Infrastructure Energy Efficiency Improvements Estimated Annual Energy Consumption Four-year-old PC, Switch from CRT Replacing 1015 to LCD Display KWh Consumed per Year Old Desktop PC with New 938 Desktop PC (lower is better) 655 New, Power- Managed Desktop New, Power- 229 Managed Laptop 38 Unmanaged Pentium® D Unmanaged Pentium® D Unmanaged Intel® Managed Intel® Core™2 Managed Intel® Core™2 Duo Processor 945 with CRT Processor 945 with LCD Core™2 Duo Processor Duo Processor E6550 Processor T9400 mobile display display E6550 with LCD display with LCD display platform For system configuration details, please see Appendix. Performance tests/ratings are provided assuming specific computer systems and/or components and reflect the approximate performance of Intel products as measured by those tests. Any difference in system hardware or software design or configuration may affect actual performance. This data may vary from other material generated for specific marketing requests.
  6. 6. The business case for PC power management No power mgt. (-) With power mgt. = Annual savings Total assets 1 1 1 x x x Hours of operation 24 8 16 60%+ x x x savings! Energy draw per hour (W) 89 89 5 = = kWh/day (1,000 W = 1kW) 2.13 .79 = 489 kWh/yr £/day (£0.073/ kWh) £0.155 £0.057 = £35.69/yr CO2/day (0.55 kg./kWh) 1.17 0.43 = 269 Kg CO2/yr
  7. 7. Next Steps 1.  Join Climate Savers Computing in their mission to reduce global CO2 emissions from the operation of computers by 54 million tons by 2010 − 2.  For more information and additional resources − learn/information-and-resources/ 3.  Also on the Climate Savers Computing site −  Check out our Toolkit −  Browse the Climate Savers Computing Product Catalog −  Power Management Design Guide – coming in early 2010
  8. 8. Report on GHG Emission Reductions in ICT Supports Euro Green IT Innovation Center Strategy The Climate Group Smart2020 Report on ICT: 2009 Update •  Join in cross-sector partnerships with other enterprises or NGOs to achieve greater successes •  Promote widespread behavioral change on the part of individuals •  Optimize energy savings from products •  Use financial savings from energy reduction to encourage innovation •  Pilot projects in urban areas are needed to enable innovations to transform the market •  40% energy efficiency in all sectors
  9. 9. Green IT Combines Technology and Technique • Hardware/Software Technology • Virtualization/Consolidate • Data Center Optimization • Real-Time Information Behavior • Reward Conservation • Maintain Lifestyle • Incentives to Improve • Risk Mgmt/Compliance • Public-Private Alliance Policy 26-36 % of domestic energy use is behavioral.1 1 Source: Heriot-Watt University and CleanTech Group
  10. 10. “What Gets Measured Gets Managed” ~ Peter Drucker ICT 2% The other 98% Innovate Reduce ICT Manage SUBSTI Enable New Energy Use Energy ENABLE Technology UTE Reduce energy use and IT that reduces carbon, Infrastructure to transform carbon footprint of IT water, energy footprint distribution and energy operations of other operations consumption •  Enable power •  Real-time energy •  Smart grid, smart management information to meters, energy display •  Upgrade to high- encourage behavior devices, energy advice, efficiency computer changes distributed generation, and servers in •  Telecommuting and etc. purchase contracts Virtual Conferences •  Advanced modeling •  Storage to reduce travel for more energy- Consolidation •  Carbon monitoring efficient design •  Virtualization and reporting •  Cradle-to-cradle design •  Print transformation software, Life Cycle •  Breakthrough Analysis (LCA) inventions Examples: Google reduced energy usage in data centers over 50% through “energy proportionality.” Copenhagen cuts IT power costs and carbon emissions 77% with scalable virtualization.
  11. 11. ICT for Buildings, Energy Distribution & Transportation • Google Power Meter, Energy Dashboards • Living Building Challenge Smart Buildings • Competition to Reduce Consumption • Building Energy Performance • Smart Grid for Renewable Energy Integration Smart Grid • Consistent Smart Grid Standards • Grid Intelligence for Supply/Demand Side Mgmt • Metering Services • Logistics Management Smart • Traffic Management • Encourage Employees to Telecommute Transportation • Virtual Conferences
  12. 12. Intelligent Energy and Resource Conservation through ICT SMART BUILDINGS • Empire State Building Retrofit • Real-time monitoring of energy consumption • Living Building Challenge – Net Zero Energy • Integrating buildings with future smart grid SMART GRID • Amsterdam Smart City • Boulder Xcel Energy SmartGridCity • Abu Dhabi’s Masdar City Smart Grid TRANSPORTATION • Traffic signal optimization to reduce congestion • Real time transportation schedule • UK/Germany transport marketplace to fill trucks
  13. 13. Transportation Opportunities for Conservation: Telepresence to Reduce Transportation Telepresence and mobility solutions to reduce Telepresence poised transportation and energy use to become part of daily •  Air travel responsible for 2-5% of GHG business life emissions •  9 out of 10 prefer driving, most drive alone •  Reduce cost of real estate and minimize energy consumption Productive telepresence enabled by IT •  assess and measure performance •  establish rules and suitable roles •  ongoing monitoring Virtual collaboration Telepresence to reduce •  Interactive videoconferencing business travel •  Virtual tradeshows (Virtual Energy Forum) •  work from home •  Tele-expertise: remote expertise quicker and •  flexible work locations cheaper than travel (i.e. tele-medicine) •  virtual meetings
  14. 14. Transportation Opportunities for Conservation and Efficiency: Intelligent Transportation Transportation Opportunities Minimize the use of resources by Intelligent Transportation creating IT solutions that optimize the transportation infrastructure. •  Carpool and ride share apps •  Reward walk, bike, bus, train •  Real-time bus/train schedule •  Real-time traffic information •  Sensors for auto maintenance •  Sliding scale tolls •  Logistics management •  Drive most efficient route •  Traffic signals optimized
  15. 15. Living Building Challenge: Idea to Innovation to Funding? Sketch of Idea! On the Back of a Napkin …! Portland, Oregon Oregon Sustainability Institute photos of prototype and future vision
  16. 16. “If we all did the things we are capable of doing, we would literally astound ourselves.” ~Thomas A. Edison Thank you. Contact Jessica Repa Conservation Marketing Director, Climate Savers Computing jessica@climatesaverscomputing
  17. 17. Backup
  18. 18. Summary of Total Emissions by Country *Source: IDC: Reducing Greenhouse Gases Through Intense Use of ICT (data refers to 2006)
  19. 19. Summary of Total Emissions in EU by Country *Source: IDC: Reducing Greenhouse Gases Through Intense Use of ICT (data refers to 2006)
  20. 20. Case Study: Peterborough City Council Testimonials “I am delighted with the results of this project. We set out to achieve a return on investment in 6 months and achieved our target in less than 3 months. When added to the carbon emission savings and the better delivery to our in-house customers, this has been one of our best investment decisions.” Nigel Green, Head of ICT at Peterborough City Council “With any ICT project there is a degree of risk, but this programme has shown that with minimal initial investment we can both deliver cost savings in a very short period of time, as well as showing the wider community that our commitment to energy management and reducing our carbon footprint is much more than rhetoric.” Gillian Beesley, Chief Executive at Peterborough City Council