Best Practices for Achieving Return on Investment through Energy Efficient Computing


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Best Practices for Achieving Return on Investment through Energy Efficient Computing presented by CSCI at CeBIT Green IT Forum on March 2, 2010 in Germany. Presented by Dr. Bernd Kosch, Head of Environmental Technology at Fujitsu and spokesperson for CSCI.

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Best Practices for Achieving Return on Investment through Energy Efficient Computing

  1. 1. Best Practices for Achieving Return on Investment through Energy Efficient Computing March 2, 2010 CeBIT Green IT Forum Presented by Dr. Bernd Kosch, Climate Savers Computing, Head of Environmental Technology at Fujitsu
  2. 2. Agenda •  Climate Savers Computing Overview •  The Problem: IT Energy Waste •  Best Practices for Energy-Efficient Computing •  Power Management •  High Efficiency Hardware •  Business Case for Energy-Efficient Computing •  Case Studies •  Next Steps
  3. 3. Climate Savers Computing Initiative Overview 1Q10 Consumers, businesses and organizations, even market competitors, that have come together to drive energy efficiency, mitigate emissions and save money!
  4. 4. Our Momentum is Creating an Impact: Moving the market towards greater energy savings, reduced waste and lower emissions. Objectives Influence •  Increase the energy efficiency of new •  Global harmonization computing equipment •  Promote the use of power management to make an impact now Technical Workgroups •  Shift user base to smart computing •  Power Management Design Guide practices Awareness to action Desired results •  2009: 445M impressions •  By 2010, improve computing energy efficiency by 50%  $5.5B savings •  Reduce global CO2 emissions from computing platforms by 54 million tons per year Effective Programs Vision: smart computing practices, •  Power Management Assistance highest efficiency possible
  5. 5. Energy Waste: Industry Level This waste adds up quickly. •  The global information and Printers (6%) communications technology LAN & Office industry accounts for Telecoms (7%) approximately 2 percent of global CO2 emissions1 Mobile Telecoms PCs & •  Energy costs will be 50 percent (9%) Monitors of the average IT budget in just a few years2 (39%) Fixed-Line •  By 2010, about half of the Telecoms Forbes Global 2000 will spend (15%) more on energy than on hardware3 Servers, •  There are 1 billion+ PCs including cooling worldwide, projected to be 2.25 (23%) billion by 20154 1 Source: Gartner, May 2007 2 Source: Mark, Roy, House Green Lights EPA Data Centers Study, (July 13, 2006) 3 Source: Source: CEO Guide To Green Computing. From Gartner 4 Source: Forrester Research
  6. 6. The Problem: IT Energy Waste in Germany •  Every day 156 million employees in the US, the UK and Germany decide whether or not to shut down their PCs •  A German company with 10,000 PCs through not shutting down PCs wastes annually: •  1.5 million kWh •  €285,000 •  887 tons CO2 emissions •  58 percent of German employees feel that their companies should be doing more to reduce power consumption •  Only 2 percent of German employees shut down their PCs PC Energy Report at night because they were directed by their company to 2009 available in do so Information and •  44 percent of those who use a PC at work in the UK and Resources section Germany typically choose not to shut down their PC at of our web site the end of the day •  18% of German employees say they power down their computers to reduce their company’s electricity bill.
  7. 7. The Business Case for PC Power Management No power mgt. (-) With power mgt. = Annual savings Total assets 1 1 1 x x x Hours of operation 24 8 16 +60% x x x savings! Energy draw per hour (W) 89 89 5 = = kWh/day (1,000 W = 1kW) 2.13 .79 = 489 kWh/yr €/day (€0.14/ kWh)* €0.296 €0.11 = €67.92/yr CO2/day (0.55 kg./kWh) 1.17 0.43 = 269 Kg CO2/yr
  8. 8. Energy Demand is Changing the Challenge for Data Center Operators Increasing Power Density is Shifting the Balance of Cost Yearly Cost ost me nt C quip IT E 2010–2015 28x2U Servers 42x1U Servers 6 BladeCenters 6 BladeCenters 2kW Heat Load 6kW Heat Load 24kW Heat Load 30kW Heat Load Time Source: IDC Source: Emerson Network Power/Liebert Increasing energy demand, and increasing server rack power density, are shifting the sources of cost
  9. 9. Portfolio of Energy Savings Actions Available to Data Center Operators 27% facility related 73% IT related Source: Emerson Network Power, “Energy Logic” 73 percent of savings potential comes from IT equipment improvements
  10. 10. Energy Savings by Replacing 4-Year-Old, Inefficient Servers with Fewer New Servers 2005 184 servers with single- 2009 21 new servers vintage vintage with quad-core core CPUs. 4 years old CPUs By replacing 4-year-old, Up to Annual energy cost 9X 92% relatively inefficient servers with new servers Reduction in # of servers required estimated reduction Source: Intel estimates as of Nov 2008. Performance comparison using SPECjbb2005 bops (business operations per second). Results have been estimated based on internal Intel analysis and are provided for informational purposes only. Any difference in system hardware or software design or configuration may affect actual performance. For detailed calculations, configurations and assumptions refer to the legal information slide in backup.
  11. 11. Energy Savings by Replacing 4-Year-Old, Inefficient PC to New Power-Managed Laptop Estimated Annual Energy Consumption Four-year-old PC, Switch from CRT Replacing 1015 to LCD Display KWh Consumed per Year Old Desktop PC with New 938 Desktop PC (lower is better) 655 New, Power- Managed Desktop New, Power- 229 Managed Laptop 38 Unmanaged Pentium® D Unmanaged Pentium® D Unmanaged Intel® Managed Intel® Core™2 Managed Intel® Core™2 Duo Processor 945 with CRT Processor 945 with LCD Core™2 Duo Processor Duo Processor E6550 Processor T9400 mobile display display E6550 with LCD display with LCD display platform For system configuration details, please see Appendix. Performance tests/ratings are provided assuming specific computer systems and/or components and reflect the approximate performance of Intel products as measured by those tests. Any difference in system hardware or software design or configuration may affect actual performance. This data may vary from other material generated for specific marketing requests.
  12. 12. UK Case Studies: Significantly reduced energy consumption, less emissions, improved profitability UK Gov Department for Children, Schools and Families •  53,960 kWhr of electricity and reduction of 35,290 kg of CO2 emissions ADT •  36,200 KWhr, 23530 kg of CO2 emissions per month . Cadbury •  in process of global rollout: 30% energy savings thus far! The Eden project • Virtualisation = reduction of 43,905 kg of carbon emissions. The UK Opportunity •  Estimated: 2M Government PCs: 140,000 tonnes CO2 saved per year.
  13. 13. Case Study: Peterborough City Council The Challenge Peterborough City Council is a unitary council serving a population of 170,000, with 4,500 staff including and it was estimated that 30 percent of PCs were being left on at some ”I am delighted with the point, costing the authority between 45 – 68 € per annum per results of this project. machine. We set out to achieve a return on investment in 6 The Solution months and achieved Implemented solution in conjunction with 1E that enabled the our target in less than 3 automatic, centralized power management of PCs across the ICT months. When added to infrastructure. the carbon emission savings and the better The Benefits delivery to our in-house • Project delivered a ROI in less than 3 months achieving the IT customers, this has been Power Management “Quick Wins” identified by the Sustainable one of our best Procurement Group investment decisions.” • A reduction of 1 metric tonne of CO2 emissions per annum Nigel Green, helping to save the planet and contribute to the UK’s climate Head of ICT change targets Peterborough City Council
  14. 14. Fujitsu Case Study
  15. 15. Case Study: Südwestrundfunk (SWR) Südwestrundfunk (SWR) is a public broadcasting institution for the regions of Baden-Württemberg and Rhineland-Palatinate. 14.7 million people live in its coverage area. SWR is the second largest public broadcasting institution in Germany. In order to further optimize energy-efficiency in IT and to contribute to climate protection, SWR has decided to iinstall 3500 FUJITSU ESPRIMO 0- Watt PC-systems over the next 2 years. FUJITSU estimates that these new systems will generate annual power-savings of approximately 310 MWh, which translates into 46.450 € annual energy-cost savings and a CO2-reduction of 192 t.
  16. 16. Fujitsu High Efficiency Solutions in CSCI Product Catalog Climate Savers Computing Product Catalog Fujitsu High Efficiency Computing features high energy efficiency solutions Equipment −  Search for Products −  Desktop −  Browse the Climate Savers Computing CSCI Bronze, Silver Product Catalog −  Server −  Select Manufacturer, Product, Region, CSCI Bronze, Silver, Gold CSCI Efficiency Level −  Mobile
  17. 17. Call to Action: Move to energy efficient computing approach • Action #1: Evaluate and deploy power management • Action #2: Show your support by joining Climate Savers Computing • Action #3: Upgrade to high efficiency solutions from CSCI Product Catalog • Action #4: Invite colleagues, friends and family to join our effort
  18. 18. Thank you. Contact Dr. Bernd Kosch Spokesperson for Climate Savers Computing Initiative Head of Environmental Technology, Fujitsu