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Travel Distribution Summit Case Study

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  • 1. CASE STUDY: TRAVEL DISTRIBUTION SUMMIT INDIA 2010 6-7 th October 2010, Novotel Hotel, Mumbai
  • 2.  
  • 3. 5 th Travel Distribution Summit India
    • Eye for Travel came up with its 5 th Travel Distribution Summit India, co-organized by TravelBiz Monitor and Tech Ninja which is India’s most trusted Online Travel event
    • Whether it was a seasoned online player or people just starting their e-commerce journey, there were great opportunities of learning, knowledge sharing and networking at this event
  • 4. Objective
    • To connect with the leaders in online and offline travel in India
    • To provide an excellent coverage for the summit online on multiple online platforms
    • To get maximum paid registrations for the summit
  • 5.  
  • 6. Solutions
    • Clayology came up with a customized social media marketing plan where we created an exclusive micro-site travelsummitindia.com which included all possible details for the summit
    • The site had an online payment gateway configured to it for registrations that took place online
  • 7. Website
  • 8. Solutions..
    • We further created a Fanpage on Facebook and promoted among Travel industries online.
    • We also had an exclusive Twitter account which generated huge following among the online travel industries and the CEOs and Managers of the Travel industries and Hotels across India.
  • 9. Blog
  • 10. Facebook Fanpage
  • 11. Travel Summit on Twitter
  • 12. Solutions..
    • We also created & managed exclusive video footages for Youtube and other major video sites as well as for blog promotions
    • Exclusive LinkedIn account also promoted the event worldwide
  • 13. Travel Summit on LinkedIn
  • 14. Travel Summit on LinkedIn
  • 15. Solutions..
    • For Registered delegates, the summit was available LIVE (live streaming) on the website and on time updates were provided on twitter & linkedin as well
    • Post summit the video coverage of the summit were available for download for Gold Members
  • 16. Result
    • Total Combined Visitors: 7,000 +
    • Total Enquiries Generated: 1,012
    • Total Registrations accepted: 220
    • Micro-site URL: www.travelsummitindia.com
  • 17.
    • For More Info please Contact [email_address]
  • 18.
    • Clayology Interactive Media, Navi Mumbai
    Thank you