• Like


Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

Travel Distribution Summit Case Study

Uploaded on


More in: Travel , Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads


Total Views
On Slideshare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1. CASE STUDY: TRAVEL DISTRIBUTION SUMMIT INDIA 2010 6-7 th October 2010, Novotel Hotel, Mumbai
  • 2.  
  • 3. 5 th Travel Distribution Summit India
    • Eye for Travel came up with its 5 th Travel Distribution Summit India, co-organized by TravelBiz Monitor and Tech Ninja which is India’s most trusted Online Travel event
    • Whether it was a seasoned online player or people just starting their e-commerce journey, there were great opportunities of learning, knowledge sharing and networking at this event
  • 4. Objective
    • To connect with the leaders in online and offline travel in India
    • To provide an excellent coverage for the summit online on multiple online platforms
    • To get maximum paid registrations for the summit
  • 5.  
  • 6. Solutions
    • Clayology came up with a customized social media marketing plan where we created an exclusive micro-site travelsummitindia.com which included all possible details for the summit
    • The site had an online payment gateway configured to it for registrations that took place online
  • 7. Website
  • 8. Solutions..
    • We further created a Fanpage on Facebook and promoted among Travel industries online.
    • We also had an exclusive Twitter account which generated huge following among the online travel industries and the CEOs and Managers of the Travel industries and Hotels across India.
  • 9. Blog
  • 10. Facebook Fanpage
  • 11. Travel Summit on Twitter
  • 12. Solutions..
    • We also created & managed exclusive video footages for Youtube and other major video sites as well as for blog promotions
    • Exclusive LinkedIn account also promoted the event worldwide
  • 13. Travel Summit on LinkedIn
  • 14. Travel Summit on LinkedIn
  • 15. Solutions..
    • For Registered delegates, the summit was available LIVE (live streaming) on the website and on time updates were provided on twitter & linkedin as well
    • Post summit the video coverage of the summit were available for download for Gold Members
  • 16. Result
    • Total Combined Visitors: 7,000 +
    • Total Enquiries Generated: 1,012
    • Total Registrations accepted: 220
    • Micro-site URL: www.travelsummitindia.com
  • 17.
    • For More Info please Contact [email_address]
  • 18.
    • Clayology Interactive Media, Navi Mumbai
    Thank you