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Travel Distribution Summit Case Study

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  • 1. CASE STUDY: TRAVEL DISTRIBUTION SUMMIT INDIA 2010 6-7th October 2010, Novotel Hotel, Mumbai
  • 2. 5th Travel Distribution Summit India  Eye for Travel came up with its 5th Travel Distribution Summit India, co-organized by TravelBiz Monitor and Tech Ninja which is India’s most trusted Online Travel event  Whether it was a seasoned online player or people just starting their e-commerce journey, there were great opportunities of learning, knowledge sharing and networking at this event
  • 3. Objective  To connect with the leaders in online and offline travel in India  To provide an excellent coverage for the summit online on multiple online platforms  To get maximum paid registrations for the summit
  • 4. Solutions  Clayology came up with a customized social media marketing plan where we created an exclusive micro- site travelsummitindia.com which included all possible details for the summit  The site had an online payment gateway configured to it for registrations that took place online
  • 5. Website
  • 6. Solutions..  We further created a Fanpage on Facebookand promoted among Travel industries online.  We also had an exclusive Twitteraccount which generated huge following among the online travel industries and the CEOs and Managers of the Travel industries and Hotels across India.
  • 7. Blog
  • 8. Facebook Fanpage
  • 9. Travel Summit on Twitter
  • 10. Solutions..  We also created & managed exclusive video footages for Youtube and other major video sites as well as for blog promotions  Exclusive LinkedIn account also promoted the event worldwide
  • 11. Travel Summit on LinkedIn
  • 12. Travel Summit on LinkedIn
  • 13. Solutions..  For Registered delegates, the summit was available LIVE (live streaming) on the website and on time updates were provided on twitter & linkedin as well  Post summit the video coverage of the summit were available for download for Gold Members
  • 14. Result  Total Combined Visitors: 7,000 +  Total Enquiries Generated: 1,012  Total Registrations accepted: 220  Micro-site URL: www.travelsummitindia.com
  • 15. For More Info please Contact info@clayology.com
  • 16. Clayology Interactive Media, Navi Mumbai Thank you