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How to Generate Leads Using Social Media and the Web
 

How to Generate Leads Using Social Media and the Web

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This program by sales trainer and marketing consultant, Larry Lewis, was originally presented to the Pittsburgh Consulting Community in April 2010 and received rave reviews. It provides an excellent ...

This program by sales trainer and marketing consultant, Larry Lewis, was originally presented to the Pittsburgh Consulting Community in April 2010 and received rave reviews. It provides an excellent overview of how to leverage the internet using blogs, email marketing and other forms of social media to generate leads.

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  • The basic theory we are operating on is that interruption based marketing is ineffective. People are either becoming immune or using technology to block out the interruptions. In order to be effective, we must move from interruption based marketing, to a world of permission based marketing and marketing that helps us “get found” by the people who need us when they need us.
  • The basic theory we are operating on is that interruption based marketing is ineffective. People are either becoming immune or using technology to block out the interruptions. In order to be effective, we must move from interruption based marketing, to a world of permission based marketing and marketing that helps us “get found” by the people who need us when they need us.
  • Sometimes “old” marketing is referred to as outbound marketing. Inbound marketing uses many the tools we think of when we think of social media marketing
  • From a strategic point of view, what we are doing with social media in creating conversations that open up new access points. Another way to think about this is many streams feeding a river But new access points to what? Once you “get found” you need to have a clear picture of what you want to happen next. For many of you, you want the next step to be for that person to visit your blog andor web site to continue to learn more and perhaps to sign up for your “keep in touch” system. Or get them into the “Try” stage of our marketing hour glass.

How to Generate Leads Using Social Media and the Web How to Generate Leads Using Social Media and the Web Presentation Transcript