Your SlideShare is downloading. ×
  • Like
Facebook: 7 Big Advertising Stories Leading up to the IPO
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Facebook: 7 Big Advertising Stories Leading up to the IPO

  • 1,813 views
Published

Facebook has been rolling out new advertising products and iterations of older ones in the months leading up to its IPO. …

Facebook has been rolling out new advertising products and iterations of older ones in the months leading up to its IPO.

Source: Christopher Heine, ClickZ.com
Incisive Media

Published in Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
1,813
On SlideShare
0
From Embeds
0
Number of Embeds
5

Actions

Shares
Downloads
9
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Facebook: 7 Big AdvertisingStories Leading up to the IPO By Christopher Heine ClickZ May 18, 2012
  • 2. $100B JourneyFacebooks IPO, valued at $100 billion, is the latest milestone for those watching the social media giants advertising-related moves.Following are 7 of the biggest Facebook developments during the first 5 months of 2012 from the lens of digital marketing news.
  • 3. GM Takes Antisocial StanceGeneral Motors made headlines when it made a rather vague on-the-record assertion earlier to WSJ.com that it was done buying Facebook ads.Still it called to attention that Facebook needs to pay heed to budget-minded advertisers - not just big brands with big budgets.
  • 4. Instagram Purchase Bolsters Mobile Aspirations Facebook has been routinely criticized by users for its less- than-stellar mobile app. The purchase of Instagram could make Facebook more mobile friendly to users and advertisers alike.
  • 5. Premium Ads Get Mobile DistributionFacebook announced multiple ad products at fMC in February 2012. A key revelation: mobile ads were finally part of the eight-year-old social media companys marketing services.For Premium Ads purchases, companies started getting promotions delivered in mobile users news feeds if they or their friends liked the brand.
  • 6. A Low-Risk Groupon Alternative At fMC 2012, Facebook unveiled Facebook Offers- a deals platform For now, it’s free. In constrast Groupon and other deals players like LivingSocial and Google Offers take up to 50% percent of the sales cut when consumers redeem vouchers.
  • 7. Improved Page Insights• Facebook Page Insights analytics are now shown in real-time. Previously, marketers had to wait up to several days to obtain them.
  • 8. Improved Page Insights• New metrics are also tracked: People Talking About This, Friends of Fans, and Weekly Total Reach.• A dashboard feature lets marketers see analytics for up to 500 brand posts.
  • 9. Logout Page Becomes Ad Real EstateSince March 2012, Facebook offered ads on Facebooks user logout pages. One advertiser, Ford Mustang, greeted people with an image of the sleek 2013 Mustang, in black. It was a still of the video, that could be activated on the logout page.
  • 10. App Center Holds Ad PotentialFacebook’s App Center, unveiled May 2012, offers a platform where its users can search for mobile and web apps while also seeing recommendations based on their social graphs.Julie Renwick, director of mobile for ad agency Ogilvy North America, characterized the move as "a game shifter."