learn about using SEO to make high ranking on GooglePresentation Transcript
Introduction What is SEO?Stands for Search Engine Optimization, it is the way to makeSearch Engines like Google, Yahoo, Bing ,… see, index yourwebsite and put it in top pages for Keywords people search for How search engine work?It use crawlers to crawl the web searching for each new, if theyfound a new web page, they try to understand its content andthen they extract keywords and index the web page for thatkeywords. If someone search for this keyword they sort all webpages for that keywords according to Search Engine Algorithmfactors.
On-page and off-page SEO On-Page implementationOptimizing website structure like HTML meta tags, metakeywords, titles, headings, images, …. Off-page implementationMaking comprehensive existence on web and making a lot ofwebsites linking to your site.Making very good social existence on Facebook, Twitter, LinkedIn, Stumbleupon, …..
On page - keywords ImportanceChoosing keywords is the First and simplest step in SEO, they are words that Search Engine indexyour website against. Choosing the right keywordWell describing your web page, have less competition, have high search bypopularity. Keyword densityThe web page should have repeated keywords in many places of webpage but not making it stuffed. Keyword allocation: Page meta-tags (keywords, and description) Page titles Headings Page content Anchor text image title and alt description
Off page - links Very Powerful toolMake backlinks and provide you more exposure tointernet users Inbound and outbound linksInbound links: links coming to your website from other websiteOutbound: Links from your website to another website.Both should be from and to trusted, high page rank, old, popularwebsites to add value to your ranking on Google Anchor textAnchor text used by a website to link back to your websiteis of high important as Search Engine give you highranking for that word.
On page – Meta tags Meta keywordsShould be optimized to keywords of the page and be unique forany page Meta descriptionHelp the Search Engine understand the content of web page.Some times used by Search Engine on the result page.Should be optimized for keywords and be unique for each page
On page - Page URL Keyword in domain, directory and file names Static URL and dynamic URLStatic URL is preferred more by Search Engine. But as it is important tomake dynamic websites, it limits factors in URL to be 2 at most . robots.txt fileTells the Search Engine which web pages to crawl. should be on root folder SitemapTwo types of Sitemaps:User sitemap: used to easy navigate website. Consists of links ofinner pages of websitesitemap.xml file: used by Search Engine to know the structure ofwebsite and navigate easily through
On page - content What is good content?Good content give information for readers, unique, welldescribed, well organized, big, and give more links for furtherinformation. Quality and quantity contentThe content should not be big and have no value, so when youwrite consider quality more than quantity. Writing content for search engine and peopleIf the people finds your content of high quality, search enginefollows and high rank your website. Duplicate content is SEO killer
SEO practices to increasetraffic Submitting website to web directories Social networks existence Blogs Article directories RSS directories Forums and post commenting Video marketing
Submitting link to webdirectoriesIt is well known techniques that mostwebmasters do. You Should submit yourwebsite to a punch ofNiche, Local, General purposes webdirectories.
Social networks existenceFacebook, Twitter, LinkedIn, Diigo, Pinterest, Stumbleupon, andall social bookmarking websites are ofhigh value to share content on as itgives you good backlinks and get yourwebsite more popularity and visitors.
BlogsMake blog about your business (ifbusiness website) or about yourself.Include yourknowledge, experience, thoughts, news, FAQ, or whatever things you like to share.This is very good for your website numberof visitors and leads.You can include it also in BlogDirectories, use its RSS feed on RSSDirectories, and share blog post on socialnetwork.
Article directoriesWrite unique articles and post them forarticle directories, they are great forbacklinks. use EzineArticles.com
RSS directoriesMake RSS feeds about newcontent on your website and put it for RSS directories, you will getautomatic new backlinks each time youmake new content
Forums and post commentingMake account on forums and put yourlink in signature, each time youcomment on some forum you make newbacklink.Comment on blogs by your name andlink to your website.
Video marketingYouTube is of very high ranking today, somaking video and uploading on YouTubewith a link to website, gooddescription, attractive title may lead a lot ofpeople to log to your page
SEO strategy Website Analysis Making Implementation plan according to analysis results Make Time sheet planning for tasks required in implementation plan Recommendations for designers, developers, article writers.
Thanks For more information: Visit our website at: http://www.clicknet-eg.com Or refer for more tutorials to: http://www.clicknet-eg.com/seo- tutorial1.html