Click Earn Grow 2009 Orginal Concept by Darren Matadeen Bet Markets Asia 2009 Talk

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  • Consistent processes will enable BP to drive consistent supplier management processes, resulting in lower costs and higher quality. shouldn't the artefacts include both subscriber and publisher test packs?
  • Consistent processes will enable BP to drive consistent supplier management processes, resulting in lower costs and higher quality. shouldn't the artefacts include both subscriber and publisher test packs?
  • Click Earn Grow 2009 Orginal Concept by Darren Matadeen Bet Markets Asia 2009 Talk

    1. 1. Early CLICK EARN GROW concept in 2009 Generation Y: The right way to use Social Networking for Online Sport Bookmakers & other Gaming Operators closely looking at the Fantasy Sports Model & Correct Platform Darren Matadeen @ClickEarnGrow www.ClickEarnGrow.com
    2. 2. TODAY’S IMAPCT & RISKS Un-scalable & In-flexible legacy Sportsbook Platforms, including infrastructure operations Same Product Mix/lack of choice/do not understand segments and localisation Payment Fraud & Open to DDOS Attacks West wants to go East & East wants to West (Cultural and Legal Barriers, problems with systems integration and meeting global demands US California Possible legalization Strong M&A Activity Web 2.0 Live Streaming Economic cleansing & Finding the right cross business and technical talent resources Social Networking Industry Convergences Telecoms Gaming Also decrease trends Telephone Betting Media Online Media Advertising in Decline IPTV lacks original content Live Streaming since 2006 and significant for in-running solutions
    3. 3. SIGNIFICANT ONLINE MARKET SEGEMENT TRENDS KYC (KNOW YOUR CUSTOMER HABITS ) Social Networking More than 210 million people in Europe visited a social network site during a typical month. Ages 18 + Same trends in Asia 100+ M&A activities globally and over $7billion spend in 2008 Facebook has 54.4 million unique visitors PCM Fastest segment is 26 years or over Nielsen reports: Social Networks & Blogs 68% more popular than email 65% and overall 4 th most popular online activity Member communities are visited by 67% of the global online population, time spent is growing at 3 times the overall internet rate, accounting for almost 10% of all internet time <ul><li>Fantasy Sports (US & UK) </li></ul><ul><li>30 million + people aged 18 to 49 years old </li></ul><ul><li>$3–$4 Billion annual economic income </li></ul><ul><li>20% growth rate per year </li></ul><ul><li>Increase of fantasy tournaments </li></ul>1 2 The “i” in iGaming is ultimately more Real 3.
    4. 4. WHAT IS SOCIAL NETWORKING? <ul><li>“ A social network service focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. Most social network services are web based and provide a variety of ways for users to interact, such as e-mail and instant messaging services. </li></ul><ul><li>Social networking has encouraged new ways to communicate and share information. Social networking websites are being used regularly by millions of people. </li></ul>WIKI
    5. 5. WHAT IS FANTASY SPORTS? <ul><li>“ A fantasy sport is a game where fantasy owners build a team that competes against other fantasy owners based on the statistics generated by individual players or teams of a professional sport. Probably the most common variant converts statistical performance into points that are compiled and totalled according to a roster selected by a manager that makes up a fantasy team. These point systems are typically simple enough to be manually calculated by a &quot;league commissioner.&quot; More complex variants use computer modelling of actual games based on statistical input generated by professional sports. In fantasy sports there is the ability to trade, cut, and sign players, like a real sports owner”. </li></ul>WIKI
    6. 6. WHY MIXED TOGETHER? Social Networking Fantasy Sports Community P2P Community P2P Pool/Jackpot and/or Fixed Odds Betting/EXCHANGES Proposition and Non Proposition Bets Not a Live Betting solution Based on Knowing your team stats You are the manager and create your own teams , markets, competitions to play against your family and friends etc... Pool/Jackpot and/or Fixed Odds Betting/ Proposition and Non Proposition Bets Refection of Real Time Betting (Moral & Risk Issues) Support Fantasy Sports Transactions
    7. 7. SIGNIFICANT EVIDENCE & MOVEMENTS OF NEW TRENDS Social Networking Fantasy Sports Emerging Social Sportsbook? Second Chance? Hybrid Prediction Facilitator 100+ poker applications on Facebook
    8. 8. The ONLINE BOOKMAKERS ADVANTAGE/SPREAD Strategy 1: PRODUCT/PLATFORM MIX LIVE/REAL BETS FANTASY SPORTS BETS SOCIAL BETS Strategy 2: MULTI-CHANNELS INTERACTION BOOKMAKERS SITE SITE, MICROSITE, SATELLITE Strategy 3: INTERACTIVE MARKETING/WINNINGS OFFERS FIX ODDS /TOTE/EXCHANGE BETTING TOTE/POOL BETTING - REAL PRIZES or VIRTUAL MONEY FREE/FUN BETTING – REAL PRIZES or VIRTUAL MONEY SITE, MICROSITE, SATELLITE, MEDIA
    9. 9. Further Benefits <ul><li>Customer Acquisition (Understand more about our punters habits, follow where our punters go and making sure they are safe/risk free/high quality punters) </li></ul><ul><li>No transactions risk if playing at first with virtual money </li></ul><ul><li>More Markets </li></ul><ul><li>Greater focus on the sports product mix (Real + Social Fantasy Sports) </li></ul><ul><li>Longer Retention </li></ul><ul><li>Revenue Increase (Licensing Model) </li></ul><ul><li>Brand Communications & Awareness </li></ul><ul><li>Record of our Punters Prediction stats (understand our punters sports thinking so that our odds and margins are even more competitive) </li></ul><ul><li>Easily integrated to a Global Sportsbook (Strong proof for USA & UK and believe it will for example enhance Asia’s greater love for football and India’s greater love for Cricket) </li></ul>
    10. 10. The ONLINE BOOKMAKERS RISKS/LIABILITIES MAJOR RISKS: <ul><li>Offering Live Betting (Pool/Fixed Odds of Social Networking Platforms is Morally WRONG </li></ul><ul><li>Parents will object for their children to use social networking sites if they are aware of gaming operators using this as a form of attraction </li></ul><ul><li>Legal has not really tackled this new phenomena </li></ul><ul><li>Minors of <18 years old do access Facebook and age verification is somewhat lacking </li></ul><ul><li>Does gambling with virtual money encourage positive attitudes towards gambling in young people? </li></ul><ul><li>Does gambling with virtual money lead to an increased prevalence of actual gambling? </li></ul><ul><li>To what extent are gambling-related groups on SNSs being used by under-18s and does membership of such a group facilitate access to commercial gambling sites? </li></ul>FURTHER RESEARCH IS REQUIRED
    11. 11. FURTHER ISSUES <ul><li>As FSB found out recently that there is no liquidity in pool/tote betting especially in the UK. They announced they will offer Fix-Odds Sportsbook betting before the new 2009-2010 Football season. One of the key investors is Andrew Black (Betfair) </li></ul><ul><li>Current well known Sportsbook Platform solutions and bespoke/ proprietary systems are not scalable, AGILE and reliable enough to adopt to the new social networking and open platform trends and thinking </li></ul><ul><li>For the business rapid time to market to meet the new wave -does not exist </li></ul>
    12. 12. Global Sportsbook Business and Technical Design Authority Sportsbook Business Rules/Logic Technical Standards (DDD) Scalable shared services replaces proliferation of environments Continuous integration/TDD and decoupled testing Handover Support GO LIVE! Capacity Projections CENTRE OF EXCELLENCE (COE) Modular White label Real – time Sportsbook Transactional Platform <ul><li>Building gaming and sports betting platforms for the long term to support our operator-customers for their: </li></ul><ul><li>global high real-time transactions backbone </li></ul><ul><li>high volume concurrent users </li></ul><ul><li>really understands the true costs, complexity and value </li></ul><ul><li>being agile in order to provide the increased live social demands and enterprises </li></ul><ul><li>Centre of Global Sportsbook Product Excellence </li></ul>Integration Change Board and compliance
    13. 13. Rapid Time to Market Strategy Sportsbook Operator Fantasy Sports Feed Data Market Selections/Team/Players Fixtures <ul><li>ROI & Payments </li></ul><ul><li>Have a good affiliates programme to promote this new offering will certainly help </li></ul><ul><li>Make sure we are able to plan your payment incentives and prizes </li></ul>
    14. 14. Generation Y “ Generation Y is not driven by technologies or by business alone; It is driven by people. It is the people that drives our social networks (online and offline) forward but most importantly build communities. Communities builds federations and consortiums and with this power we together can build, drive and lead the future of i-Gaming into the world class status that we truly deserve for our Global industry” Darren Matadeen 27 May 2009
    15. 15. Thank you Q&A Darren Matadeen @ClickEarnGrow www.ClickEarnGrow.com

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