Marketing 2.0

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Marketing 2.0

  1. 1. Marketing 2.0February 2010
  2. 2. OFFLINE OUTBOUND INBOUND ONLINECopyright © 2009 CleverTouch Marketing, All rights reserved
  3. 3. Marketing 1.0 Ads & PR SEO & Telemarketing Direct Social Web Events eMail PPC & Inside Sales Mail Ntwk Channels Multiple Versions Of The Truth & Partners Multiple Formats- No Nurturing Poor Lead Routing/History People/Time Intensive Organisation serves comms platforms 3Copyright © 2009 CleverTouch Marketing, All rights reserved
  4. 4. Major Marketing 1.0 issues 1. no real handle on prospect data 2. slow campaigns = individual heroics 3. multi-channel = multi-complexity 4. adhoc workflow 5. constant reinvention (manual nurturing) 6. partners not integrated 7. no personalisation 8. pipeline = feast or famine 9. no closed loop & forensic lead analysis 4Copyright © 2009 CleverTouch Marketing, All rights reserved
  5. 5. Marketing 1.0 = Ineffective Marketing Domain ADHOC 80% Sales Domain 20%Copyright © 2009 CleverTouch Marketing, All rights reserved
  6. 6. …and so Marketing needs a new approach 6Copyright © 2009 CleverTouch Marketing, All rights reserved
  7. 7. Marketing 2.0 = Balance Business Process & Workflow Operations & eBusiness Customer & Technology Prospect AND Understanding Automation Product & Marcom Creativity AND CollaborationCopyright © 2009 CleverTouch Marketing, All rights reserved
  8. 8. Adopt a Web 2.0 mindset OUTBOUND INBOUND eMail, DM SEO, PPC PR Social Media Web Activity Single View CRM 8Copyright © 2009 CleverTouch Marketing, All rights reserved
  9. 9. Marketing 2.0February 2010

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