Emailvs ma

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Emailvs ma

  1. 1. TECHNOLOGY COMPARISON- EMAIL MARKETING TO MARKETING AUTOMATIONCapabilities Email Marketing Tool Marketing Automation PlatformSolution Point solution email only Multiplatform- email, Web, SEO/PPC, PR, Mkt research etc.Direction Outbound Inbound & OutboundStyle of Marketing Volumous (Spray & Pray) Permission based (Dialogue & Nurture)Favourability/Interaction Low to Moderate Moderate to HighBrand building capability Limited HigherLead Scoring No YesLead Nurturing No YesIntegrated Marketing None- one legged stool Total joined up marketingDatabase management Extract Platform embeddedComplexity & depth of campaigns Simple IntelligentContent Light DynamicWorkflow Limited ExtensiveCRM Integration Limited Total, embeded & dynamicPRM Integration No YesWeb (Landing Page) Integration None EmbeddedSocial Media Content & Capability No YesSEO & Key Word Reporting No YesManagement reporting Simple but isolated Simple but holisticEase of deployment Simple ModerateCost 1X 2-3XROI Moderate Significant

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