Different things to different people ‘Social Media are Media for Social Interaction, using highly accessible and scalable communication techniques……a group of internet based applications…………creation and exchange of user generated content.’ 5
Top reasons to invest in Social Media Customer Support 6
Top reasons to invest in Social Media Customer Support (HR) & Recruitment 7 95% of Companies using
Top reasons to invest in Social Media Customer Support (HR) & Recruitment PR & Crisis Management 8
Top reasons to invest in Social Media Customer Support (HR) & Recruitment PR & Crisis Management MR, Seeding, Beta Testing 9
Top reasons to invest in Social Media Customer Support (HR) & Recruitment PR & Crisis Management MR, Seeding, Beta Testing Lead Gen & Sales 10 c.$5bn p.a.
So who’s Mr(s) Average? Under 35 Lib/lab Urban Technocrat Anti-establishment
52% daily use
Bigger reach than BW/Economist/WSJ
38 Male & White 120 friends 5-10% interaction Dunbar’s Law 11
So what does Social Media mean to B2B marketers? Greater reach……possibly vital..…recognised at CXX levels.
So what does Social Media mean to B2B marketers? 13 More chaos
The Marketers dilemma……….. 14
80% Companies still at Marketing 1.0 Web search & social media has fundamentally changed the Selling/Buying & Customer Service dynamic, Marketers often slow to appreciate full impact.
Marketing is all about balance………..………………………………….if you just read 2 books in 2011. 16
So what is the perfect Social Media platform? 17
18 Our approach to a predictable pipeline & methodology
19 Our approach to a predictable pipeline- where Social Media reaches
So what is the perfect Social Media platform? 20 …………Marketing Automation
A social media platform was built for listening and engaging with on Twitter, Facebook and LinkedIn.
A daily communication is generated which updates all platforms simultaneously.
Video, case studies, newsletters, press releases and blog posts published across all platforms with one action.
Unified automation & reporting 23
Twitter conversations monitored and prospect tweets responded to with pre-approved template responses.
Website activity generated from prospect tweet is monitored and tracked page by page.
Website traffic generated by all Social Media platforms is tracked page by page and connected with the marketing database to identify any known contacts.
24 Marketing 2.0 - brochureware to marketing hub
25 To be really effective, Social Media needs to be innovative and imaginative……..perhaps a little risky too!!
26 ……….slightly less risky Recognised by the Forrester 2010 Groundswell awards 35,000 views & downloads, 12,000 visitors to blogs
………very safe and still get results! #CTtip 1-100 27
Recommendations & Conclusions for Social Media Marketing Integrate and streamline channels- ideally one marketing platform Proactive should equal reactive – positive to outweigh negative. Follow and be followed, 1:10 rule. Create champions Facebook, Linked in, Twitter- think approp. segment groups Ask for feedback and content Conduct audit of content and process and audience Use tools to regularly assess, react, engage & review Create co-engagement team for peaks and crisis's Create time to be creative, ‘stop working the list’.
Social Media Measurement – maximising ROI from digital marketing 17th February 2011