Cleveland HubSpotUser Group               Cleveland HubSpot User Group       Bringing Inbound Back                       S...
HubSpot Updates• Inbound 2012• Unveiling of HubSpot 3• Relaunch of HubSpot Academy• Mobile AppTwitter: #CleHUG
Cleveland HUG Special Guest                        Ryan Brown                      Brand and Buzz Strategist @ HubSpot•   ...
Meeting Agenda               Bringing Inbound Back•   Overview of Inbound 2012•   HubSpot 3 Tools & Features•   Use Cases•...
Highlights from Inbound 2012Twitter: #CleHUG
HubSpot 3•   HubSpot 3 — 1+1=3•   Integrates front-end content    system with back-end context.•   Enables automation of  ...
HubSpot 3 — New Contacts & DatabaseTwitter: #CleHUG
HubSpot 3 — New Contacts & Database•       Central location for management of contact information.•       Includes social ...
HubSpot 3 — New Contacts & DatabaseTwitter: #CleHUG
HubSpot 3 — New Contacts & Database•       New member at Cleveland HUG event:    -    Manually add contact information.   ...
HubSpot 3 — New Email ToolTwitter: #CleHUG
HubSpot 3 — New Email Tool•       New tool and user interface.•       Target a segment through a static or smart list base...
HubSpot 3 — New Email ToolTwitter: #CleHUG
HubSpot 3 — New Email ToolTwitter: #CleHUG
HubSpot 3 — New Email ToolTwitter: #CleHUG
HubSpot 3 — New Email Tool•       Cleveland HUG event email:    -     Select template, load content, preview and send test...
HubSpot 3 — New Landing PagesTwitter: #CleHUG
HubSpot 3 — New Landing Pages•       Create a page, and variations of a page, within minutes.•       Smart content to crea...
HubSpot 3 — Smart Fields•       Create forms for any field in contact        database.•       Increase conversion rates by ...
HubSpot 3 — Smart CTAs•       Create and manage effective CTAs in        emails and on landing pages.•       Cool features...
HubSpot 3 — Smart Fields & CTAs•       Cleveland HUG attendee:    -     Visits the PR 20/20 site for the first time.    -  ...
HubSpot 3 — Social MediaTwitter: #CleHUG
HubSpot 3 — Social MediaTwitter: #CleHUG
HubSpot 3 — Social MediaTwitter: #CleHUG
HubSpot 3 — WorkflowsTwitter: #CleHUG
HubSpot 3 — Fully IntegratedTwitter: #CleHUG
HubSpot 3 — Content + ContextTwitter: #CleHUG
HubSpot 3 — Context
HubSpot 3 — Context
HubSpot 3 — ContextTwitter: #CleHUG
HubSpot 3 — Fully IntegratedTwitter: #CleHUG
HubSpot 3 — Fully IntegratedTwitter: #CleHUG
HubSpot 3 — TimelineTwitter: #CleHUG
Mobile App•       Access HubSpot on the go with        the mobile app for iPhones.•       Cool features:    -     Toggle b...
Inbound 2013                   www.inboundconference.comTwitter: #CleHUG
Questions?          Dia Dalsky                      Ryan Brown        Cleveland HUG Leader, PR 20/20   Brand and Buzz Stra...
Bringing Inbound Back
Bringing Inbound Back
Bringing Inbound Back
Bringing Inbound Back
Bringing Inbound Back
Bringing Inbound Back
Bringing Inbound Back
Bringing Inbound Back
Bringing Inbound Back
Bringing Inbound Back
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Bringing Inbound Back

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Cleveland HubSpot User Group presentation recapping Inbound 2012 and the release of HubSpot 3.

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  • Bringing Inbound Back

    1. 1. Cleveland HubSpotUser Group Cleveland HubSpot User Group Bringing Inbound Back Sept. 18, 2012Twitter: #CleHUG
    2. 2. HubSpot Updates• Inbound 2012• Unveiling of HubSpot 3• Relaunch of HubSpot Academy• Mobile AppTwitter: #CleHUG
    3. 3. Cleveland HUG Special Guest Ryan Brown Brand and Buzz Strategist @ HubSpot• Founded RB Productions• Emerson College• Named and started the ‘original’ HubSpot Academy• Creative Direction at HubSpot• Responsible for Production & Design at Inbound.• Twitter: @_RyanBrown_Twitter: #CleHUG
    4. 4. Meeting Agenda Bringing Inbound Back• Overview of Inbound 2012• HubSpot 3 Tools & Features• Use Cases• Inbound 2013• Questions?Twitter: #CleHUG
    5. 5. Highlights from Inbound 2012Twitter: #CleHUG
    6. 6. HubSpot 3• HubSpot 3 — 1+1=3• Integrates front-end content system with back-end context.• Enables automation of marketing activities to effectively and efficiently execute inbound marketing.• Provides CONTEXT to the online user experience through a customized content.Twitter: #CleHUG
    7. 7. HubSpot 3 — New Contacts & DatabaseTwitter: #CleHUG
    8. 8. HubSpot 3 — New Contacts & Database• Central location for management of contact information.• Includes social and 1,000+ customizable fields.• Timeline maps out a user’s interactions with your site and content.• Cool features: - Contacts can be added individually. - Pulls in social profile information. - Lists lead status in the sales process. - Profile can be shared with members of the sales team through a public link. - “Search in Google” option. Twitter: #CleHUG
    9. 9. HubSpot 3 — New Contacts & DatabaseTwitter: #CleHUG
    10. 10. HubSpot 3 — New Contacts & Database• New member at Cleveland HUG event: - Manually add contact information. - Customizable fields related to your business — select “Cleveland HUG Member” - Automatically adds contact to a “Smart List.”• Existing lead that downloaded an inbound marketing ebook: - Listed as “Lead” with first seen and past engagement. - Profile can be shared with sales team members. - Create lead nurturing campaign to further pull through through the sales cycle.Twitter: #CleHUG
    11. 11. HubSpot 3 — New Email ToolTwitter: #CleHUG
    12. 12. HubSpot 3 — New Email Tool• New tool and user interface.• Target a segment through a static or smart list based on lead behavior.• Cool features: - 15+ established best practices templates. - Preview screen updates as you edit and follows you down the page. - Personalize email based on contact fields. - Insert CTAs. - Social sharing options. - Web page version. - Analytics. Twitter: #CleHUG
    13. 13. HubSpot 3 — New Email ToolTwitter: #CleHUG
    14. 14. HubSpot 3 — New Email ToolTwitter: #CleHUG
    15. 15. HubSpot 3 — New Email ToolTwitter: #CleHUG
    16. 16. HubSpot 3 — New Email Tool• Cleveland HUG event email: - Select template, load content, preview and send test. - Use “Smart List” for past attendees. - Share via social media. - Check analytics in real-time.• Nurture lead after they download a piece of gated content: - Create workflow to launch following the download. - If they download the ebook and have more than 100 Twitter followers. - If they download the ebook and have visited 10 or more pages on your site. - Start and stop emails based on response — if they fill out your request a demo form, etc.Twitter: #CleHUG
    17. 17. HubSpot 3 — New Landing PagesTwitter: #CleHUG
    18. 18. HubSpot 3 — New Landing Pages• Create a page, and variations of a page, within minutes.• Smart content to create context for visitors.• Cool features: - New interface with preview screen. - Templates are responsive to browsers and devices. - Built in CTA builder. - A/B testing for any element on the page. - Edit versions based on performance. - Integrated with forms to kick off predetermined workflows. Twitter: #CleHUG
    19. 19. HubSpot 3 — Smart Fields• Create forms for any field in contact database.• Increase conversion rates by eliminating redundancy in form submission requests.• Cool features: - Automatically remove form fields based on previously gathered information. - Automatically updates information in contact database. - Integrated with workflows. Twitter: #CleHUG
    20. 20. HubSpot 3 — Smart CTAs• Create and manage effective CTAs in emails and on landing pages.• Cool features: - Automatically delivers a CTA based on lead information. - A/B testing to determine most effective wording, placement, color, size, etc. - Integrated with workflows. Twitter: #CleHUG
    21. 21. HubSpot 3 — Smart Fields & CTAs• Cleveland HUG attendee: - Visits the PR 20/20 site for the first time. - “Follow us” on social media. - Fills out a form to receive information on upcoming events — includes name, email, indicates they are a Cleveland HUG member.• Next time they visit... - Form updates to reflect that they have already indicated they are Cleveland HUG member. - CTA updates to “Share this” on social media because it already knows they are a follower.Twitter: #CleHUG
    22. 22. HubSpot 3 — Social MediaTwitter: #CleHUG
    23. 23. HubSpot 3 — Social MediaTwitter: #CleHUG
    24. 24. HubSpot 3 — Social MediaTwitter: #CleHUG
    25. 25. HubSpot 3 — WorkflowsTwitter: #CleHUG
    26. 26. HubSpot 3 — Fully IntegratedTwitter: #CleHUG
    27. 27. HubSpot 3 — Content + ContextTwitter: #CleHUG
    28. 28. HubSpot 3 — Context
    29. 29. HubSpot 3 — Context
    30. 30. HubSpot 3 — ContextTwitter: #CleHUG
    31. 31. HubSpot 3 — Fully IntegratedTwitter: #CleHUG
    32. 32. HubSpot 3 — Fully IntegratedTwitter: #CleHUG
    33. 33. HubSpot 3 — TimelineTwitter: #CleHUG
    34. 34. Mobile App• Access HubSpot on the go with the mobile app for iPhones.• Cool features: - Toggle between accounts - Dashboard - Sources - Contacts - Push notifications Twitter: #CleHUG
    35. 35. Inbound 2013 www.inboundconference.comTwitter: #CleHUG
    36. 36. Questions? Dia Dalsky Ryan Brown Cleveland HUG Leader, PR 20/20 Brand and Buzz Strategist, HubSpot dia@pr2020.com rbrown@hubspot.com Twitter: @DiaDalsky Twitter: @_RyanBrown_Twitter: #CleHUG
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