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So, you created a blog. Now what?
So, you created a blog. Now what?
So, you created a blog. Now what?
So, you created a blog. Now what?
So, you created a blog. Now what?
So, you created a blog. Now what?
So, you created a blog. Now what?
So, you created a blog. Now what?
So, you created a blog. Now what?
So, you created a blog. Now what?
So, you created a blog. Now what?
So, you created a blog. Now what?
So, you created a blog. Now what?
So, you created a blog. Now what?
So, you created a blog. Now what?
So, you created a blog. Now what?
So, you created a blog. Now what?
So, you created a blog. Now what?
So, you created a blog. Now what?
So, you created a blog. Now what?
So, you created a blog. Now what?
So, you created a blog. Now what?
So, you created a blog. Now what?
So, you created a blog. Now what?
So, you created a blog. Now what?
So, you created a blog. Now what?
So, you created a blog. Now what?
So, you created a blog. Now what?
So, you created a blog. Now what?
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So, you created a blog. Now what?

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Part 2 of a series on personal branding as part of job search. Presented at the Return to Work Center, Cincinnati, OH, May 13, 2010.

Part 2 of a series on personal branding as part of job search. Presented at the Return to Work Center, Cincinnati, OH, May 13, 2010.

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  • 1. So, you created your blog. Now what? <ul><li>Return to Work Center </li></ul><ul><li>May 13, 2010 </li></ul>
  • 2. Today’s agenda <ul><li>Assumption: you have created a blog </li></ul><ul><li>This is the ‘what-to’ </li></ul><ul><li>Why blog? </li></ul><ul><li>Relation to personal branding </li></ul><ul><li>Look at some examples of blogs </li></ul><ul><li>Examine advice from those who’ve been there </li></ul>
  • 3. &nbsp;
  • 4. &nbsp;
  • 5. Why blog? <ul><li>Key component of your personal brand </li></ul><ul><ul><li>Establish credibility </li></ul></ul><ul><ul><li>Maximize SEO </li></ul></ul><ul><li>Hone writing and expertise </li></ul><ul><li>Update LinkedIn, Facebook, Twitter </li></ul><ul><li>Reinforce your website OR </li></ul><ul><li>Serve as your website </li></ul>
  • 6. Personal branding across platforms <ul><li>Establish your brand, consistently </li></ul><ul><ul><li>LinkedIn profile </li></ul></ul><ul><ul><li>Twitter name </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><li>Purchase domain name </li></ul><ul><ul><li>Multiple email addresses </li></ul></ul><ul><ul><li>Your blog and/or website </li></ul></ul><ul><li>Make it look right! </li></ul>
  • 7. Where to start blogging? <ul><li>Blogger.com </li></ul><ul><ul><li>Part of Google, free </li></ul></ul><ul><ul><li>Relatively easy to use, many options </li></ul></ul><ul><ul><li>Typically ‘blogname.blogspot.com’ </li></ul></ul><ul><li>TypePad.com </li></ul><ul><ul><li>Also free (paid options) </li></ul></ul><ul><ul><li>Many templates </li></ul></ul><ul><ul><li>Good reputation among blogging community </li></ul></ul>
  • 8. Where to start blogging? <ul><li>WordPress </li></ul><ul><ul><li>Free and paid options </li></ul></ul><ul><ul><li>Highly customizable </li></ul></ul><ul><ul><li>Easy to use (in 5 minutes!) </li></ul></ul><ul><ul><li>Clean, elegant look and feel </li></ul></ul><ul><ul><li>Growing use for both blogs and web pages </li></ul></ul>
  • 9. How a blog can build your personal brand <ul><li>Chad Levitt, personalbrandingblog.com: </li></ul><ul><ul><li>Search engines love blogs </li></ul></ul><ul><ul><li>Blogs are link sticky </li></ul></ul><ul><ul><li>You are creating an enduring asset you own </li></ul></ul><ul><ul><li>They increase your opportunity to get found </li></ul></ul><ul><ul><li>‘ It’s all about eyeballs’ -- they’re social tools </li></ul></ul>
  • 10. &nbsp;
  • 11. &nbsp;
  • 12. Steve Phelan ‘Your Virtual CMO’
  • 13. Steve Phelan ‘Your Virtual CMO’
  • 14. Lisa Haneberg Author and consultant
  • 15. Lisa Haneberg Author and consultant
  • 16. Lisa Haneberg Author and consultant
  • 17. Michelle Lentz ‘Social Media Adventurer’
  • 18. Michelle Lentz ‘Social Media Adventurer’
  • 19. Did you have job search in mind when you started your blog? <ul><li>(SP) Not for transition. It is for keeping me top of mind with people who might have need of my consulting services . </li></ul><ul><li>(LH) Yes, and no. I was an independent consultant, so I wanted to attract more potential clients. I wanted my blog to build and strengthen my professional platform . </li></ul><ul><li>(ML) I got a job blogging by tweeting to the right people . My other blog - the wine blog - hasn&apos;t exactly gotten me a job. It&apos;s just fun. </li></ul>
  • 20. What topics do you post on? <ul><li>(SP) Marketing thoughts . See the blog to get a flavor. </li></ul><ul><li>(LH) Mostly management, leadership, and personal success . </li></ul><ul><li>(ML) &lt; Technology and wine &gt;. </li></ul>
  • 21. How frequently do you post? <ul><li>(SP) Once a month . </li></ul><ul><li>(LH) When I started, I posted nearly every day. After 5 years, I now post 1-2 times per week . I would recommend that new bloggers post every day until they build up many posts and a readership. </li></ul><ul><li>(ML) I do recommend to my marketing clients that they create a blog and leave it hidden/unpublished for about a month while they create content. Once they go live, I recommend posting at least 3x per week for the first 6 months to a year . That&apos;s what drives visitors and differentiates you from other blogs. My wine blog tends to have 2-3 posts per week (although I&apos;ve been busy lately, so I&apos;ve been lax at posting) to continuously drive traffic. </li></ul>
  • 22. What has been the most valuable part of your blogging experience? <ul><li>(SP) The thought that goes into writing it helps focus my thoughts as well. </li></ul><ul><li>(LH) My blog has helped me stay fresh - it helps me think through topics and keeps my mind fresh. And the blog, now with over 7,000 subscribers, has helped me build a global network . </li></ul>
  • 23. How has the blog led to a new lead/opportunity/job possibility? <ul><li>(SP) Several times it has reminded people of my existence at an appropriate time (right people and right product are easy-- you have to be top of mind at the right time.) </li></ul><ul><li>(LH) Because the blog is informal, blog readers get to know me. This has helped them pre-qualify people who might want to hire me for a project. I have to do much less to convince people of my credentials , because they know me and know how I approach my work. </li></ul>
  • 24. Overall, has it been worth it? <ul><li>(SP) Definitely . </li></ul><ul><li>(LH) Yes, my blog has been an important part of my professional life and has paid back , in terms of relationships, leads, and gigs, more than the effort I have put into it . I also feel more connected to younger professionals , who tend to read blogs more than their older colleagues. </li></ul>
  • 25. So, what will you blog about? <ul><li>10) Review or flag books and articles. </li></ul><ul><li>9) Comment on others. </li></ul><ul><li>8) Get links. </li></ul><ul><li>7) Give links. </li></ul><ul><li>6) Post regularly. </li></ul>
  • 26. So, what will you blog about? <ul><li>5) Collaborate. </li></ul><ul><li>4) Make illustrations illustrate. </li></ul><ul><li>3) Enjoy what you post. </li></ul><ul><li>2) Know your audience. </li></ul><ul><li>1) Write what you know. </li></ul>
  • 27. Goodbye.
  • 28. Cleve’s new job . . . <ul><li>http://ohipl.org </li></ul><ul><li>http://greatercea.org/rfp2010 </li></ul>
  • 29. Cleve’s contact info <ul><li>[email_address] </li></ul><ul><li>LinkedIn: linkedin.com/in/clevecallison </li></ul><ul><li>Twitter: clevecallison </li></ul><ul><li>Blog: bit.ly/clevesblog </li></ul>

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