FIGUREHOW ONLINE SUBSCRIPTIONS S AFFECT MAGAZINE SALESONLINE MAGAZINE WEBSITES. HELPING OR HINDERING?
Research into online (e.g. buying music donesales affect on overallsales of magazines by Apple creating ITunes “VOGUE to get convenient(including some music cheaper music) and the ONLY SOLDmagazines) shows that online market foronline subscriptionsonly contribute to a magazines holds no 185 COPIES convenience in the eyesmall amount of the of the public, as it OFoverall sales made. doesn’t make it easier toThis shows that the buy them (magazines MAGAZINESonline market formagazines at the are sold in most ONLINE IN supermarkets whichcurrent time is weakand barely effects the people have to go to on a weekly basis anyway) 2011”overall sales. and also exclude the you just buy out of convenience of readingHowever, the move impulse commonly in magazines as a easily,from paper magazines airports or train stations light and portable itemto internet hasn’t been and forces the reader to just as much as“pushed” upon the have to have a laptop of something you plan topublic yet as it has with buy. Online buying and electric device of someother types of media reading of magazines sort to read it. gets rid of this market “ONLINE The idea of “impulse buying” is also taken intoSUBSCRIPTI factor with the idea of online magazine readingONS COUNT and ordering as FOR LESS magazines sometimes something are THEN 1%” Quotes from ABC.news.com
Statistics showing sales These statistics million consumers eachof music magazines continued into 2011 with week”. However it’s obvious to the publiccomparing 2008 to an 14.3% drop in the eye that NME is going2009 sales show beginning of 2011. to be in trouble soon,declines in the majority with Kerrang and Metalof companies sales for “DISPITE DROPS, Hammer makingexample Kerrang NME STILL recoveries (Kerrang has(published by Bauer now rose to gainingConsumer Media) has REACHES 4.5%) it shows NME indeclined from PEOPLE OVER 1 a weak light.£60,290 to MILLION£43,253, showing a CONSUMERS Aloss of £17,032. WEEK”Another magazinecompany which has lost In a statement said onout is NME showing a behalf of ICPdecline over the year of (publishers of NME) it£15,336 and it seems was said “[NME]that that decline in continues to be anpopularity is continuing exemplar of a moderninto late 2010 with a multiplatform media16.4% fall in brand” and still reachescirculation, the highest its audience “via socialcirculation fall in music media, on TV, radio,and film magazine in mobile, through live events and in print and2010. reaches over one Statistics and quotes from ABC.com
The consumers need website onto the As features whichfor the customer using couldnt be put intocheapest, easiest and messages in the magazines for examplemost convenient has magazine saying “look videos and entirethrown the magazine online for more albums of images frombusiness information”. The events in the musicbackwards, making it company of NME now world and information ofless popular to buy even advertises itself as a wide variety ofmagazines and more a online magazine and musicians includingpopular to read it on the a online news Black Sabbath, Arcticonline website. Minus a network, having more Monkeys, Justin Beiberfew perks of real Interviews, news and and Queen.magazine buying (a images online then inquiz and a extra the magazine as wellinterview) the onlinereading of magazines isa lot more economicallyand environmentallybeneficial making it adesirable idea forcustomers. Examplessuch as NME.com andheatworld.com are goodexamples of not onlyshowing a lot of theinformation within themagazine online butalso forcing the