FIGUREHOW ONLINE SUBSCRIPTIONS S AFFECT MAGAZINE SALESONLINE MAGAZINE WEBSITES. HELPING OR HINDERING?
Research into online (e.g. buying music donesales affect on overallsales of magazines by Apple creating ITunes “VOGUE to get convenient(including some music cheaper music) and the ONLY SOLDmagazines) shows that online market foronline subscriptionsonly contribute to a magazines holds no 185 COPIES convenience in the eyesmall amount of the of the public, as it OFoverall sales made. doesn’t make it easier toThis shows that the buy them (magazines MAGAZINESonline market formagazines at the are sold in most ONLINE IN supermarkets whichcurrent time is weakand barely effects the people have to go to on a weekly basis anyway) 2011”overall sales. and also exclude the you just buy out of convenience of readingHowever, the move impulse commonly in magazines as afrom paper magazines airports or train stations easily, light and portableto internet hasn’t been item and forces the just as much as“pushed” upon the reader to have to have a something you plan topublic yet as it has with buy. Online buying and laptop of electric deviceother types of media reading of magazines of some sort to read it. gets rid of this market “ONLINE The idea of “impulse buying” is also taken intoSUBSCRIPTI factor with the idea of online magazine readingONS COUNT and ordering as FOR LESS magazines sometimes something are THEN 1%” Quotes from ABC.news.com
Statistics showing sales These statistics million consumers eachof music magazines continued into 2011 with week”. However it’s obvious to the publiccomparing 2008 to an 14.3% drop in the eye that NME is going2009 sales show beginning of 2011. to be in trouble soon,declines in the majority with Kerrang and Metalof companies sales for “DISPITE Hammer makingexample Kerrang DROPS, NME recoveries (Kerrang has(published by Bauer now rose to gainingConsumer Media) has STILL REACHES 4.5%) it shows NME indeclined from PEOPLE OVER 1 a weak light.£60,290 to MILLION£43,253, showing a CONSUMERS Aloss of £17,032. WEEK”Another magazinecompany which has lost In a statement said onout is NME showing a behalf of ICPdecline over the year of (publishers of NME) it£15,336 and it seems was said “[NME]that that decline in continues to be anpopularity is continuing exemplar of a moderninto late 2010 with a multiplatform media16.4% fall in brand” and still reachescirculation, the highest its audience “via socialcirculation fall in music media, onand film magazine in TV, radio, mobile, throu gh live events and in2010. print and reaches over Statistics and quotes from ABC.com
The consumers need website onto the As features whichfor the cheapest, customer using couldnt be put intoeasiest and most messages in the magazines for exampleconvenient has thrown magazine saying “look videos and entirethe magazine business online for more albums of images frombackwards, making it information”. The events in the musicless popular to buy company of NME now world and information ofmagazines and more even advertises itself as a wide variety ofpopular to read it on the a online magazine and musicians includingonline website. Minus a a online news network, Black Sabbath, Arcticfew perks of real having more Interviews, Monkeys, Justin Beibermagazine buying (a news and images online and Queen.quiz and a extra then in the magazine asinterview) the online wellreading of magazines isa lot more economicallyand environmentallybeneficial making it adesirable idea forcustomers. Examplessuch as NME.com andheatworld.com are goodexamples of not onlyshowing a lot of theinformation within themagazine online butalso forcing the