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Presentation1

  1. 1. FIGURES
  2. 2. Online effect on magazine salesResearch into online sales affect on overall sales of magazines (including some musicmagazines) shows that online subscriptions only contribute to a small amount of the overallsales made. This shows that the online market for magazines at the current time is weak andbarely effects the overall sales.However, the move from paper magazines to internet hasn’t been “pushed” upon the public yetas it has with other types of media (e.g. buying music done by Apple creating ITunes to getconvenient cheaper music) and the online market for magazines holds no convenience in theeye of the public, as it doesn’t make it easier to buy them (magazines are sold in mostsupermarkets which people have to go to on a weekly basis anyway) and also exclude theconvenience of reading magazines as a easily, light and portable item and forces the reader tohave to have a laptop of electric device of some sort to read it.The idea of “impulse buying” is also taken into factor with the idea of online magazine readingand ordering as magazines are sometimes something you just buy out of impulse commonly inairports or train stations just as much as something you plan to buy. Online buying and readingof magazines gets rid of this market.

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