How 200,000 companies including Century 21, Intercom, Reputation Squad, Workable, and Geckoboard increased their media monitoring ROI
How 200,000 companies including
Century 21, Intercom, Reputation Squad,
Workable, and Geckoboard increased their
media monitoring ROI with mention.
April 22nd, 2014
Head of Marketing
Client Success Manager
1. High-level Monitoring
2. Community Management
3. Lead Generation
5. API & Integrations
The mention company alert
What is high level media monitoring?
• Every source
• Company culture
Intercom is a customer
management tool for web
businesses. The startup has raised
more than 7 million dollars from
investors like Biz Stone and 500
Co-founder of Intercom
“It's been very useful for listening to what people are saying
about our product and our content on the web, on websites
like Hacker News, Quora, Reddit, Google Groups, or anything
else…Thanks to mention, we found a meetup in Atlanta where
people were having an Intercom install party and we were able
to reach out to send over some beers for them. Literally, that is
something we couldn't have done if mention didn't exist.”
High level media monitoring isn’t only about ﬁnding when
you’ve been mentioned online. It’s about taking action,
developing brand voice, and standing out.
How does a Community Manager for one of the largest
real estate companies in the world use mention?
• Multiple social accounts
• Schedule content with Buffer
• Get back to everyone
“You’ll probably need to use other tools to keep
track of what people are saying about your brand
around the web.
Mention covers this area so well that it makes
perfect sense for us to team up.”
“5 Ways to Make Customers
Ambassadors Without a
• Make your support social-ﬁrst
• Go the extra mile
• GIFs go a long way
• Always reply
• Monitor industry, competitors
• Jump in, introduce, engage with content
• Multiple acquisition channels
• Insert yourself into the conversation
How do you ﬁnd and convert leads with mention?
“Leveraging Twitter To Find Beta Testers:
a Real Use Case With mention”
Workable is a simple and beautifully
designed recruiting tool for fast-growing
companies. It replaces tedious enterprise
software and excel sheets with
straightforward, cloud-based service.
What works for Workable
• Targeted long tail keywords
• Get to leads before they go cold
• New opportunities based on
competitor analysis, where
• ROI is about maximizing your
time as well
4-5 converts from other services every
week through mention
Great ROI at $29 a month
Respond within 5 minutes and present
Workable as an option
"I can do it all through
mention...it's not a tool we'll ever
have to replace."
VP Business Development at Workable
“Hearing what your competitors claim
they can do is easy…Finding out
what they can't do is much harder.”
Support Centers are pulled up by
mention too, so you can judge your
Find out who’s hiring & for what.
• Track statistics, sentiment
• Always be exporting
• Combine experience with smart tech
How do you consult mention’s quantitative analytics to draw
conclusions with high added value?
Reputation Squad is an online
reputation management agency.
Their method: combining human
expertise with technological tools.
“We use mention for two main reasons. First, for the
implementation of alerts on behalf of our customers, allowing us to
monitor in real-time the exhaustive list of keywords that pertain to
them. And second, for the exporting of statistics, contributing
to our qualitative analysis and recommendations, and to the
assessment of the impact that our actions make.”
Co-founder at Reputation Squad
• Better features for your users
• Widgets, live dashboards, client testimonials
• Rapid implementation
• Connections with your favorite apps
What can mention API and integrations bring to your app,
website, or service?