How 200,000 companies including
Century 21, Intercom, Reputation Squad,
Workable, and Geckoboard increased their
media mon...
Clément Delangue
Head of Marketing
clement@mention.com
@ClementDelangue
Alex Manthei
Community Manager
alex@menton.com
@xo...
Mention for
!
1. High-level Monitoring
2. Community Management
3. Lead Generation
4. Consulting
5. API & Integrations
Demo:
insideintercom
&
The mention company alert
bit.ly/how-we-track
bit.ly/how-we-track
What is high level media monitoring?
• Every source
• Real-time
• Mobile
• Company culture
mention.com/success-stories/sta...
mention.com/success-stories/startups
Intercom is a customer
management tool for web
businesses. The startup has raised
mor...
Des Traynor
Co-founder of Intercom
“It's been very useful for listening to what people are saying
about our product and ou...
mention.com/success-stories/startups
High level media monitoring isn’t only about finding when
you’ve been mentioned online...
How does a Community Manager for one of the largest
real estate companies in the world use mention?
• Multiple social acco...
bufferapp.com
Buffer integration
• Content discovery, curation
• Scheduling in app
• Weekends, weekends, weekends
mention.com/buffer
“You’ll probably need to use other tools to keep
track of what people are saying about your brand
aroun...
mention.com/buffer
Demo:
Buffer, collaboration
Pro tip: Giphy + mention
giphy.com
“5 Ways to Make Customers
Ambassadors Without a
Referral Program”
• Make your support social-first
• Go the extra mile
• GI...
• Monitor industry, competitors
• Jump in, introduce, engage with content
• Multiple acquisition channels
• Insert yoursel...
bit.ly/front-mention
“Leveraging Twitter To Find Beta Testers:
a Real Use Case With mention”
Workable is a simple and beautifully
designed recruiting tool for fast-growing
companies. It replaces tedious enterprise
s...
What works for Workable
!
• Targeted long tail keywords
!
• Get to leads before they go cold
!
• New opportunities based o...
4-5 converts from other services every
week through mention
!
Great ROI at $29 a month
!
Respond within 5 minutes and pres...
“Hearing what your competitors claim
they can do is easy…Finding out
what they can't do is much harder.”
Support Centers a...
workable.com
• Track statistics, sentiment
• Always be exporting
• White-label
• Combine experience with smart tech
How do you consult ...
Reputation Squad is an online
reputation management agency.
Their method: combining human
expertise with technological too...
“We use mention for two main reasons. First, for the
implementation of alerts on behalf of our customers, allowing us to
m...
Demo:
Exporting, custom date range
• Better features for your users
• Widgets, live dashboards, client testimonials
• Rapid implementation
• Connections with...
bit.ly/mention-pressking
geckoboard.com/mention-widget
mention.com/success-stories/tv-channel
zapier.com/zapbook/mention
zapier.com/zapbook/mention
Increase your ROI with mention by
!
1. Replying w/ company culture
2. Support = social-first
3. Make leads happen
4. Compet...
Go custom with your own
dedicated media
monitoring expert
!
Email
daniel@mention.com
Get in touch with our team at any time.
@mention
contact@mention.com
tel: +1 (646) 568-9834
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How 200,000 companies including Century 21, Intercom, Reputation Squad, Workable, and Geckoboard increased their media monitoring ROI

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How 200,000 companies including Century 21, Intercom, Reputation Squad, Workable, and Geckoboard increased their media monitoring ROI

  1. 1. How 200,000 companies including Century 21, Intercom, Reputation Squad, Workable, and Geckoboard increased their media monitoring ROI with mention. bit.ly/mentionmasterclass MASTER CLASS April 22nd, 2014
  2. 2. Clément Delangue Head of Marketing clement@mention.com @ClementDelangue Alex Manthei Community Manager alex@menton.com @xoalexo Daniel Truax Client Success Manager daniel@mention.com @Dan_Trx The team @mention
  3. 3. Mention for ! 1. High-level Monitoring 2. Community Management 3. Lead Generation 4. Consulting 5. API & Integrations
  4. 4. Demo: insideintercom & The mention company alert bit.ly/how-we-track
  5. 5. bit.ly/how-we-track
  6. 6. What is high level media monitoring? • Every source • Real-time • Mobile • Company culture mention.com/success-stories/startups
  7. 7. mention.com/success-stories/startups Intercom is a customer management tool for web businesses. The startup has raised more than 7 million dollars from investors like Biz Stone and 500 Startups.
  8. 8. Des Traynor Co-founder of Intercom “It's been very useful for listening to what people are saying about our product and our content on the web, on websites like Hacker News, Quora, Reddit, Google Groups, or anything else…Thanks to mention, we found a meetup in Atlanta where people were having an Intercom install party and we were able to reach out to send over some beers for them. Literally, that is something we couldn't have done if mention didn't exist.” mention.com/success-stories/startups
  9. 9. mention.com/success-stories/startups High level media monitoring isn’t only about finding when you’ve been mentioned online. It’s about taking action, developing brand voice, and standing out. ! Being memorable.
  10. 10. How does a Community Manager for one of the largest real estate companies in the world use mention? • Multiple social accounts • Schedule content with Buffer • Collaborate • Get back to everyone
  11. 11. bufferapp.com Buffer integration • Content discovery, curation • Scheduling in app • Weekends, weekends, weekends
  12. 12. mention.com/buffer “You’ll probably need to use other tools to keep track of what people are saying about your brand around the web. ! Mention covers this area so well that it makes perfect sense for us to team up.”
  13. 13. mention.com/buffer Demo: Buffer, collaboration
  14. 14. Pro tip: Giphy + mention giphy.com
  15. 15. “5 Ways to Make Customers Ambassadors Without a Referral Program” • Make your support social-first • Go the extra mile • GIFs go a long way • Always reply bit.ly/customer-ambassadors
  16. 16. • Monitor industry, competitors • Jump in, introduce, engage with content • Multiple acquisition channels • Insert yourself into the conversation How do you find and convert leads with mention?
  17. 17. bit.ly/front-mention “Leveraging Twitter To Find Beta Testers: a Real Use Case With mention”
  18. 18. Workable is a simple and beautifully designed recruiting tool for fast-growing companies. It replaces tedious enterprise software and excel sheets with straightforward, cloud-based service. workable.com
  19. 19. What works for Workable ! • Targeted long tail keywords ! • Get to leads before they go cold ! • New opportunities based on competitor analysis, where they’re weak ! • ROI is about maximizing your time as well workable.com
  20. 20. 4-5 converts from other services every week through mention ! Great ROI at $29 a month ! Respond within 5 minutes and present Workable as an option "I can do it all through mention...it's not a tool we'll ever have to replace." Rob Long VP Business Development at Workable workable.com
  21. 21. “Hearing what your competitors claim they can do is easy…Finding out what they can't do is much harder.” Support Centers are pulled up by mention too, so you can judge your competitors. ! Find out who’s hiring & for what. workable.com
  22. 22. workable.com
  23. 23. • Track statistics, sentiment • Always be exporting • White-label • Combine experience with smart tech How do you consult mention’s quantitative analytics to draw conclusions with high added value? mention.com/success-stories/ereputation
  24. 24. Reputation Squad is an online reputation management agency. Their method: combining human expertise with technological tools. bit.ly/mention-e-reputation
  25. 25. “We use mention for two main reasons. First, for the implementation of alerts on behalf of our customers, allowing us to monitor in real-time the exhaustive list of keywords that pertain to them. And second, for the exporting of statistics, contributing to our qualitative analysis and recommendations, and to the assessment of the impact that our actions make.” Albéric Guigou Co-founder at Reputation Squad bit.ly/mention-e-reputation
  26. 26. Demo: Exporting, custom date range
  27. 27. • Better features for your users • Widgets, live dashboards, client testimonials • Rapid implementation • Connections with your favorite apps What can mention API and integrations bring to your app, website, or service? dev.mention.com
  28. 28. bit.ly/mention-pressking
  29. 29. geckoboard.com/mention-widget
  30. 30. mention.com/success-stories/tv-channel
  31. 31. zapier.com/zapbook/mention
  32. 32. zapier.com/zapbook/mention
  33. 33. Increase your ROI with mention by ! 1. Replying w/ company culture 2. Support = social-first 3. Make leads happen 4. Competitive intel 5. Integrating what you’re using
  34. 34. Go custom with your own dedicated media monitoring expert ! Email daniel@mention.com
  35. 35. Get in touch with our team at any time. @mention contact@mention.com tel: +1 (646) 568-9834
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