<ul><li>Great brand recognition </li></ul><ul><li>Quality Products </li></ul><ul><li>Experienced help </li></ul><ul><li>Qu...
<ul><li>Currently: </li></ul><ul><li>Facebook and Youtube are very basic </li></ul><ul><li>Decent twitter </li></ul><ul><l...
<ul><li>Currently: </li></ul><ul><li>Last post was December 31 st , 2010 that read “Lowes is the place to be” Really? </li...
<ul><li>There is a moderately established Twitter </li></ul><ul><li>(But so does Home Depot) </li></ul><ul><li>Make it bet...
Lets  Youtube  something together <ul><li>Lowes Youtube is well established but old news </li></ul><ul><li>Needs: highligh...
Lets  Blog  something together <ul><li>Couldn’t find any blogs about Lowes </li></ul><ul><li>Lets blog: </li></ul><ul><li>...
Lets  Search  something together <ul><li>Google Adwords!!! </li></ul><ul><li>Advantages: </li></ul><ul><li>Cheap (Pay per ...
Lets  Track  something together <ul><li>Google Analytics!!! </li></ul><ul><li>Advantages: </li></ul><ul><li>Can see how ma...
Lets  Budget  something together
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Adv 492 final

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Lowes Final project ADV 492

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Adv 492 final

  1. 2. <ul><li>Great brand recognition </li></ul><ul><li>Quality Products </li></ul><ul><li>Experienced help </li></ul><ul><li>Quality sponsorships </li></ul><ul><li>Everything you need to build/re-build your home </li></ul><ul><li>Strong competitors such as Home Depot </li></ul><ul><li>Many of their products are very seasonal  Social media can help </li></ul>
  2. 3. <ul><li>Currently: </li></ul><ul><li>Facebook and Youtube are very basic </li></ul><ul><li>Decent twitter </li></ul><ul><li>No sign of blogging </li></ul><ul><li>What to do: </li></ul><ul><li>Highlight advantages that competition doesn’t have/do </li></ul><ul><li>Tweet different ideas, tips, tricks, or big deals going on </li></ul><ul><li>Let people talk about their experiences and things that helped them </li></ul>
  3. 4. <ul><li>Currently: </li></ul><ul><li>Last post was December 31 st , 2010 that read “Lowes is the place to be” Really? </li></ul><ul><li>Post before that was January 27 th , 2010 </li></ul><ul><li>With over 500 million users, this is unacceptable </li></ul><ul><li>What to do next: </li></ul><ul><li>Needs to be new deals, products, and customer help all over this facebook </li></ul><ul><li>Needs to be an expert responding to questions, thoughts, concerns </li></ul><ul><li>Talk about their sponsor driver </li></ul><ul><li>Post about in-season products </li></ul><ul><li>The more Facebook posts, the better! </li></ul>
  4. 5. <ul><li>There is a moderately established Twitter </li></ul><ul><li>(But so does Home Depot) </li></ul><ul><li>Make it better: </li></ul><ul><li>We must beat the competition </li></ul><ul><li>New promotions and deals need to be updated quick </li></ul><ul><li>Highlight seasonal items that will be needed soon </li></ul><ul><li>That is the best part of twitter: quick and efficient </li></ul><ul><li>Retweets on followers/questions/endorsed people </li></ul><ul><li>Link with Facebook and Youtube </li></ul>
  5. 6. Lets Youtube something together <ul><li>Lowes Youtube is well established but old news </li></ul><ul><li>Needs: highlight in-season items that would need assistance in completing </li></ul><ul><li>Next: </li></ul><ul><li>Already have how-to videos </li></ul><ul><li>Old videos need to be re-done </li></ul><ul><li>A charity house could be re-done and posted </li></ul><ul><li>Jimmy Johnsons highlights </li></ul><ul><li>Lowes Commercials </li></ul><ul><li>Testimonials from satisfied customers </li></ul><ul><li>http://www.youtube.com/watch?v=oAxxv8JmI5c </li></ul>
  6. 7. Lets Blog something together <ul><li>Couldn’t find any blogs about Lowes </li></ul><ul><li>Lets blog: </li></ul><ul><li>Place where people can talk about their Lowes products </li></ul><ul><li>Place where people can talk about troubles they ran into </li></ul><ul><li>Experts can give advice on how to fix issues </li></ul><ul><li>Recommendations on a Lowes products success </li></ul>
  7. 8. Lets Search something together <ul><li>Google Adwords!!! </li></ul><ul><li>Advantages: </li></ul><ul><li>Cheap (Pay per click) </li></ul><ul><li>Gives great brand recognition </li></ul><ul><li>Reaches customers that may use competitors </li></ul><ul><li>Its GOOGLE! </li></ul>
  8. 9. Lets Track something together <ul><li>Google Analytics!!! </li></ul><ul><li>Advantages: </li></ul><ul><li>Can see how many times people are looking at our site (seasonal) </li></ul><ul><li>Use down times to advantage (tweet/post/blog more) </li></ul><ul><li>Track effectiveness </li></ul>
  9. 10. Lets Budget something together
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