Presentations Matter: Simple tips for awesome presentations

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If you'd like a presentation like this one why not get in touch! ed@clearpreso.com or @clearpreso is where I can be found :-)

If you'd like a presentation like this one why not get in touch! ed@clearpreso.com or @clearpreso is where I can be found :-)

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  • 1. PRESENTATIONSMATTERSome simple tips for making awesome presentations
  • 2. This talk was designed to be delivered live, so to allow the slides to make a bit of sense, I’ve inserted some “subtitles” in boxes like this.
  • 3. ED (Fidgeon-Kavanagh)My name is Ed... and I have a ridiculously long surname
  • 4. @clearpresoYou might know me online as @clearpreso, and if you don’t you should probably follow me!
  • 5. I went here during my college days
  • 6. B. Comm And studied business
  • 7. PPTNerdIt was there I became a PowerPoint nerd!
  • 8. I finished college and then worked in a few corporate jobs
  • 9. I quickly realised that most of the presentations in these organisations really SUCKED
  • 10. BRANDINGSays... Their branding said that they were clear, smart and professional
  • 11. WEBSITESays... So did their website
  • 12. PRINTSays... And so did all their print materials
  • 13. PRESENTATIONSays...Their presentations gave o! more of this vibe... It looked like it was thrown together at the last minute...
  • 14. PRESENTATIONSays... Usually... because it was, by a disgruntled person like this poor fella.
  • 15. Result = a bunch ofCRAP
  • 16. WHAT’S THE BIG DEAL?But why does it matter if presentations are awful?
  • 17. First impressions COUNT Presentations are often a point of first-contact withimportant decision makers. If your presentation comeso! poorly, that is what people will think of you and your idea/product/service
  • 18. IDEAS THATSPREADWINIdeas that spread... win. If you can’t present your idea in an engaging way it isn’t going to spread.
  • 19. A person can have the GREATEST IDEA
  • 20. But if that personcan’t convince enough other people it DOESN’T MATTER
  • 21. TEACH peoplePresentations are your chance to teach people about important topics...
  • 22. Just look at what Al Gore achieved with his presentation “An Inconvenient Truth”
  • 23. STAND OUT from the crowd A high-quality, well thought out and beautifully designedpresentation helps you stand out from the rest of the pack.
  • 24. BUT
  • 25. y ou r l ast s l ideT hat b ette r be The audience are typically left like this after a presentation... not impressed to say the least
  • 26. How can weCHANGE all this?
  • 27. VISUALSOTHER STUFFOver the next few minutes I will give you a few tips regarding:
  • 28. STRUCTURE VISUALSOTHER STUFF
  • 29. STRUCTURE VISUALSOTHER STUFF
  • 30. STRUCTURE VISUALSOTHER STUFF
  • 31. STRUCTURE
  • 32. WHY are youpresenting? First and foremost try to work out why you are presenting. Write it down on a piece of paper.
  • 33. WHY are youpresenting?And really try and determine what you want the exact outcomes to be.
  • 34. TAILOR your messageNever try and use a generic slide-deck/message whenspeaking to di!erent audiences. One size never fits all.
  • 35. THREE messages Try to base your presentation around three coremessages. Any more and you will overload the audience!
  • 36. 20MinutesTry to keep your presentation to 20 minutes or less, us humans have a short attention span.
  • 37. CURATION!When trying to determine what material should stay or go try and have the mind of a gallery curator.
  • 38. Art GalleryArt galleries always have a few well chosen pieces, presented well without distraction.
  • 39. Art GalleryThey could add many more pictures here, there and everywhere, but it wouldn’t be as e!ective...
  • 40. Instead, galleries keep these paintings in the back room, ready to be exhibited when appropriate.
  • 41. Don’t start HERE
  • 42. Don’t start HEREWhen you are starting to plan a presentation try to stay away from your computer for as long as possible.Go somewhere quiet with a pad of paper and a pen and try to get your message determined first.
  • 43. Put yourself in Beginners ShoesWe can often become so familiar with our own specialtythat it can lead to us assuming the audience will know more than they really do.
  • 44. Put yourself in Beginners ShoesThis is dangerous! Try your best to imagine what your message will sound like to a complete beginner.
  • 45. SIMPLE Language Use simple language...No one is impressed with your jargon.
  • 46. “eBay for the buyers and sellers of live music ”Use references that people can easily understand...
  • 47. An ecommerce platformfor the facilitation ofmusical events throughdynamic database drivenrelationships Rather than stu!y nonsense like the above.
  • 48. What’s the STORYTry to tell a story about your idea/product/service.
  • 49. What’ s in it for me ?The story should answer the audience’s question of “What’s in it for me?”
  • 50. VISUALS
  • 51. For THEMThe slides are for them, not for you.
  • 52. NOTthis!Your slides are NOT an autocue... so don’t stand there staring at your computer monitor and reading them word for word!
  • 53. You should however have one in view, and put it in“presenter view” mode so you can see what is coming up next and how long you have been presenting.
  • 54. If Steve Jobs did it... so can you!
  • 55. How many slides?I get asked all the time “how many slides is the right number to have in a presentation?”
  • 56. As many as you need!My answer? As many as you need. Choosing some random arbitrary number is not helpful.
  • 57. Think of your presentation as a pie...
  • 58. You could split it into a few pieces/slides...
  • 59. Or a lot of pieces... at the end of the day the overall quantity has not changed at all...
  • 60. It has just become easier to eat and digest.Cut your pie into as many pieces as makes sense.
  • 61. # 1 lTipV isua Get rid of the LOGO
  • 62. Intro Tri Co. Tri Co.You might have a lovely logo, but nobody really cares. In a presentation it is the message that needs to be front and center... not yourmake it tri-co For triangles lovely logo. Tri Co.
  • 63. Intro Tri Co. Tri Co.And what’s more, by including all this unnecessary brand decoration you are severely reducing usable space to the red area above. tri-co For triangles make it Tri Co.
  • 64. Steve Jobs didn’t have a logo on every slide...
  • 65. Neither does Je! Bezos...
  • 66. Or Seth Godin... So let’s follow their ways and leave the logos o! the slides. (Except for the start and end)
  • 67. ip #2 ua lTV is Use the right FONTS
  • 68. LegibilityFirst and foremost make sure people can read your text.
  • 69. Take your lead from things like road signs...
  • 70. And billboards, these things are designed with legibility from a distance in mind...
  • 71. They have big, clear text, set in a colour that is in high contrast with the background.
  • 72. DISCLAIMERBIG COMPANY XFOR BUSINESS & PROFESSIONAL INVESTORS ONLY AND NOT TO BE USED WITH THE GENERAL PUBLICTHIS FINANCIAL PROMOTION WAS ISSUED AND APPROVED BY COMPANY X, FOR DISTRIBUTION TO INSTITUTIONAL AND PROFESSIONAL CLIENTS ONLY. THISCOMMUNICATION IS ONLY INTENDED FOR AND WILL BE ONLY DISTRIBUTED TO PERSONS RESIDENT IN JURISDICTIONS WHERE SUCH DISTRIBUTION OR AVAILABILITYWOULD NOT BE CONTRARY TO LOCAL LAWS OR REGULATIONS.THE DOCUMENT HAS BEEN PREPARED SOLELY FOR INFORMATION PURPOSES AND DOES NOT CONSTITUTE AN OFFER OR A RECOMMENDATION TO BUY OR SELL ANYPARTICULAR SECURITY OR TO ADOPT ANY SPECIFIC INVESTMENT STRATEGY. THE MATERIAL CONTAINED HEREIN HAS NOT BEEN BASED ON A CONSIDERATION OFANY INDIVIDUAL CLIENT CIRCUMSTANCES AND IS NOT INVESTMENT ADVICE, NOR SHOULD IT BE CONSTRUED IN ANY WAY AS TAX, ACCOUNTING, LEGAL ORREGULATORY ADVICE. TO THAT END, INVESTORS SHOULD SEEK INDEPENDENT LEGAL AND FINANCIAL ADVICE, INCLUDING ADVICE AS TO TAX CONSEQUENCES,BEFORE MAKING ANY INVESTMENT DECISION. THE PROSPECTUS AND/OR SIMPLIFIED PROSPECTUS SHOULD BE READ BEFORE AN INVESTMENT IS MADE. THEINVESTMENT OBJECTIVES AND POLICIES FOR EACH SUB-FUND ARE OUTLINED IN THE SUPPLEMENTS TO THE PROSPECTUS. ANY RESEARCH IN THIS DOCUMENT HASBEEN UNDERTAKEN AND MAY BE ACTED ON BY COMPANY X FOR ITS OWN PURPOSE. THE RESULTS OF SUCH RESEARCH ARE BEEN MADE AVAILABLE ONLYINCIDENTALLY. THE VIEWS AND OPINIONS EXPRESSED DO NOT CONSTITUTE INVESTMENT OR ANY OTHER ADVICE AND ARE SUBJECT TO CHANGE WITHOUT NOTICE.THEY DO NOT NECESSARILY REFLECT THE VIEWS AND OPINIONS OF ANY COMPANY OF THE FUNZO GROUP OR ANY PART THEREOF AND NO ASSURANCES ARE MADEAS TO THEIR ACCURACY. THE INFORMATION ABOVE IS BASED ON INFORMATION AND DATA SUPPLIED BY THIRD PARTIES. WHILE SUCH INFORMATION AND DATA AREBELIEVED TO BE ACCURATE, COMPANY X DOES NOT ACCEPT RESPONSIBILITY FOR ANY INACCURACY IN SUCH DATA. PRODUCTS, REPORTS, RATIOS AND RATINGS DONOT CONTAIN ALL OF THE INFORMATION THAT IS REQUIRED IN ORDER TO EVALUATE AND/OR COMPARE PRODUCTS AND/OR SERVICE PROVIDERS. OPINIONSINCLUDED IN THIS MATERIAL CONSTITUTE THE JUDGMENT OF COMPANY X AT THE TIME SPECIFIED AND MAY BE SUBJECT TO CHANGE WITHOUT NOTICE. COMPANY XIS NOT OBLIGED TO UPDATE OR ALTER THE INFORMATION OR OPINIONS CONTAINED WITHIN THIS MATERIAL. INVESTORS SHOULD CONSULT THEIR OWN Think of how companies make their small print hard to read and try your best to do the opposite.
  • 73. DISCLAIMERBIG COMPANY XFOR BUSINESS & PROFESSIONAL INVESTORS ONLY AND NOT TO BE USED WITH THE GENERAL PUBLICTHIS FINANCIAL PROMOTION WAS ISSUED AND APPROVED BY COMPANY X, FOR DISTRIBUTION TOINSTITUTIONAL AND PROFESSIONAL CLIENTS ONLY. THIS COMMUNICATION IS ONLY INTENDED FOR ANDWILL BE ONLY DISTRIBUTED TO PERSONS RESIDENT IN JURISDICTIONS WHERE SUCH DISTRIBUTION ORAVAILABILITY WOULD NOT BE CONTRARY TO LOCAL LAWS OR REGULATIONS.THE DOCUMENT HAS BEEN PREPARED SOLELY FOR INFORMATION PURPOSES AND DOES NOT CONSTITUTEAN OFFER OR A RECOMMENDATION TO BUY OR SELL ANY PARTICULAR SECURITY OR TO ADOPT ANYSPECIFIC INVESTMENT STRATEGY. THE MATERIAL CONTAINED HEREIN HAS NOT BEEN BASED ON ACONSIDERATION OF ANY INDIVIDUAL CLIENT CIRCUMSTANCES AND IS NOT INVESTMENT ADVICE, NORSHOULD IT BE CONSTRUED IN ANY WAY AS TAX, ACCOUNTING, LEGAL OR REGULATORY ADVICE. TO THATEND, INVESTORS SHOULD SEEK INDEPENDENT LEGAL AND FINANCIAL ADVICE, INCLUDING ADVICE AS TOTAX CONSEQUENCES, BEFORE MAKING ANY INVESTMENT DECISION. THE PROSPECTUS AND/ORSIMPLIFIED PROSPECTUS SHOULD BE READ BEFORE AN INVESTMENT IS MADE. THE INVESTMENTOBJECTIVES AND POLICIES FOR EACH SUB-FUND ARE OUTLINED IN THE SUPPLEMENTS TO THEPROSPECTUS. ANY RESEARCH IN THIS DOCUMENT HAS BEEN UNDERTAKEN AND MAY BE ACTED ON BYCOMPANY X FOR ITS OWN PURPOSE. THE RESULTS OF SUCH RESEARCH ARE BEEN MADE AVAILABLEONLY INCIDENTALLY. THE VIEWS AND OPINIONS EXPRESSED DO NOT CONSTITUTE INVESTMENT OR ANYOTHER ADVICE AND ARE SUBJECT TO CHANGE WITHOUT NOTICE. THEY DO NOT NECESSARILY REFLECTTHE VIEWS AND OPINIONS OF ANY COMPANY OF THE FUNZO GROUP OR ANY PART THEREOF AND NOASSURANCES ARE MADE AS TO THEIR ACCURACY. THE INFORMATION ABOVE IS BASED ON INFORMATIONAND DATA SUPPLIED BY THIRD PARTIES. WHILE SUCH INFORMATION AND DATA ARE BELIEVED TO BEACCURATE, COMPANY X DOES NOT ACCEPT RESPONSIBILITY FOR ANY INACCURACY IN SUCH DATA.PRODUCTS, REPORTS, RATIOS AND RATINGS DO NOT CONTAIN ALL OF THE INFORMATION THAT ISREQUIRED IN ORDER TO EVALUATE AND/OR COMPARE PRODUCTS AND/OR SERVICE PROVIDERS. OPINIONSINCLUDED IN THIS MATERIAL CONSTITUTE THE JUDGMENT OF COMPANY X AT THE TIME SPECIFIED ANDMAY BE SUBJECT TO CHANGE WITHOUT NOTICE. COMPANY X IS NOT OBLIGED TO UPDATE OR ALTER THE Make it bigger...INFORMATION OR OPINIONS CONTAINED WITHIN THIS MATERIAL. INVESTORS SHOULD CONSULT THEIROWN
  • 74. DISCLAIMERBIG COMPANY XFOR BUSINESS & PROFESSIONAL INVESTORS ONLY AND NOT TO BE USED WITH THE GENERAL PUBLICTHIS FINANCIAL PROMOTION WAS ISSUED AND APPROVED BY COMPANY X, FOR DISTRIBUTION TOINSTITUTIONAL AND PROFESSIONAL CLIENTS ONLY. THIS COMMUNICATION IS ONLY INTENDED FOR ANDWILL BE ONLY DISTRIBUTED TO PERSONS RESIDENT IN JURISDICTIONS WHERE SUCH DISTRIBUTION ORAVAILABILITY WOULD NOT BE CONTRARY TO LOCAL LAWS OR REGULATIONS.THE DOCUMENT HAS BEEN PREPARED SOLELY FOR INFORMATION PURPOSES AND DOES NOT CONSTITUTEAN OFFER OR A RECOMMENDATION TO BUY OR SELL ANY PARTICULAR SECURITY OR TO ADOPT ANYSPECIFIC INVESTMENT STRATEGY. THE MATERIAL CONTAINED HEREIN HAS NOT BEEN BASED ON ACONSIDERATION OF ANY INDIVIDUAL CLIENT CIRCUMSTANCES AND IS NOT INVESTMENT ADVICE, NORSHOULD IT BE CONSTRUED IN ANY WAY AS TAX, ACCOUNTING, LEGAL OR REGULATORY ADVICE. TO THATEND, INVESTORS SHOULD SEEK INDEPENDENT LEGAL AND FINANCIAL ADVICE, INCLUDING ADVICE AS TOTAX CONSEQUENCES, BEFORE MAKING ANY INVESTMENT DECISION. THE PROSPECTUS AND/OR SIMPLIFIEDPROSPECTUS SHOULD BE READ BEFORE AN INVESTMENT IS MADE. THE INVESTMENT OBJECTIVES ANDPOLICIES FOR EACH SUB-FUND ARE OUTLINED IN THE SUPPLEMENTS TO THE PROSPECTUS. ANYRESEARCH IN THIS DOCUMENT HAS BEEN UNDERTAKEN AND MAY BE ACTED ON BY COMPANY X FOR ITSOWN PURPOSE. THE RESULTS OF SUCH RESEARCH ARE BEEN MADE AVAILABLE ONLY INCIDENTALLY. THEVIEWS AND OPINIONS EXPRESSED DO NOT CONSTITUTE INVESTMENT OR ANY OTHER ADVICE AND ARESUBJECT TO CHANGE WITHOUT NOTICE. THEY DO NOT NECESSARILY REFLECT THE VIEWS AND OPINIONSOF ANY COMPANY OF THE FUNZO GROUP OR ANY PART THEREOF AND NO ASSURANCES ARE MADE AS TOTHEIR ACCURACY. THE INFORMATION ABOVE IS BASED ON INFORMATION AND DATA SUPPLIED BY THIRDPARTIES. WHILE SUCH INFORMATION AND DATA ARE BELIEVED TO BE ACCURATE, COMPANY X DOES NOTACCEPT RESPONSIBILITY FOR ANY INACCURACY IN SUCH DATA. PRODUCTS, REPORTS, RATIOS ANDRATINGS DO NOT CONTAIN ALL OF THE INFORMATION THAT IS REQUIRED IN ORDER TO EVALUATE AND/ORCOMPARE PRODUCTS AND/OR SERVICE PROVIDERS. OPINIONS INCLUDED IN THIS MATERIAL CONSTITUTETHE JUDGMENT OF COMPANY X AT THE TIME SPECIFIED AND MAY BE SUBJECT TO CHANGE WITHOUTNOTICE. COMPANY X IS NOT OBLIGED TO UPDATE OR ALTER THE INFORMATION OR OPINIONS CONTAINED Remove bold e!ect...WITHIN THIS MATERIAL. INVESTORS SHOULD CONSULT THEIR OWN
  • 75. Disclaimerbig company xfor business & professional investors only and not to be used with the general publicthis financial promotion was issued and approved by company x, for distribution to institutional and professional clientsonly. This communication is only intended for and will be only distributed to persons resident in jurisdictions where suchdistribution or availability would not be contrary to local laws or regulations.The document has been prepared solely for information purposes and does not constitute an offer or a recommendationto buy or sell any particular security or to adopt any specific investment strategy. The material contained herein has notbeen based on a consideration of any individual client circumstances and is not investment advice, nor should it beconstrued in any way as tax, accounting, legal or regulatory advice. To that end, investors should seek independent legaland financial advice, including advice as to tax consequences, before making any investment decision. The prospectusand/or simplified prospectus should be read before an investment is made. The investment objectives and policies foreach sub-fund are outlined in the supplements to the prospectus. Any research in this document has been undertakenand may be acted on by company x for its own purpose. The results of such research are been made available onlyincidentally. The views and opinions expressed do not constitute investment or any other advice and are subject tochange without notice. They do not necessarily reflect the views and opinions of any company of the Funzo group or anypart thereof and no assurances are made as to their accuracy. The information above is based on information and datasupplied by third parties. While such information and data are believed to be accurate, company x does not acceptresponsibility for any inaccuracy in such data. Products, reports, ratios and ratings do not contain all of the informationthat is required in order to evaluate and/or compare products and/or service providers. Opinions included in this materialconstitute the judgment of company x at the time specified and may be subject to change without notice. Company x isnot obliged to update or alter the information or opinions contained within this material. Investors should consult their own Remove all caps...
  • 76. You couldn’t take usto court even if youwanted to. Finally... simplify
  • 77. Fonts SAYsomething
  • 78. There is a reason that coke use a font like this...
  • 79. And KPMG want to look like this...
  • 80. Classic AntiquesA modern font might not suit an Antiques business...
  • 81. InfotechAnd this might look out of place for a tech company...
  • 82. Karens Kiddie CrecheEven comic sans works in some scenarios...
  • 83. Smiths Funeral Home But not others.
  • 84. EFont SIZ
  • 85. Not autocueDesign for the person at the back of the room... they are no less deserving of fully understanding your visuals.
  • 86. ip #3 ua lTV is Use the right IMAGES
  • 87. Information alone =10% Recall
  • 88. Information & Image =65% Recall
  • 89. NO CLIPARTJust say no to this sort of thing...
  • 90. NO LOW RES
  • 91. NO LOW RESUse something much more clean, crisp and high res
  • 92. NO STOLEN STUFF Watermarked photos not only look absurd in apresentation... but you are also using them illegally.
  • 93. Our fantastictrip will bringyou to the mostscenic places onearth Dont hide the image, let it speak for itself...
  • 94. Intro Tri Co. Tri Co.Our new product is calledtwitterWe have designed theinterface to look like thisIt’s great. If you are showing o! your awesome website orsoftware, don’t let it be crowded out. Make it full screen! For triangles make it tri-co Tri Co.
  • 95. See... you didn’t need the other stu!.
  • 96. 610mm Here are some slides I created for a recent client ofmine. Don’t be afraid to let an image dominate the slide.
  • 97. 50%Dying out overthe last 20 years
  • 98. 34%Of Americans are obese
  • 99. Make itREAL
  • 100. Our TeamDon’t use stock photos when you have an opportunity to make it REAL.
  • 101. Our TeamWe all know this isn’t your team... so why use it?
  • 102. ly He rbstKel D igital Clare M keting Lynne cEvoy Mar UX Des Intern ODonnell ig n CEO Vinnie Reynyours Instead get a high quality picture taken of you and old team like in this example. CTO
  • 103. # 4 lTipV isua Step away from theANIMATIONS
  • 104. HOLYHEADACHES BATMAN Most of the older animations and transitions inpowerpoint resemble e!ects from the old Batman series... best to leave them alone...
  • 105. And the new animations in PowerPoint and Keynote seem like something out of a Michael Bay movie...outrageously over the top. Best to leave them alone too.
  • 106. # 4 lTipV isua Use the RIGHTcharts for your data
  • 107. Just keep itSIMPLE
  • 108. A B C D E FThis (shockingly) is a default chart you can choose in Keynote. It is not only visually o!ensive...
  • 109. A B C D E FBut it makes it very hard to read. Here’s a question, which is the bigger section in the chart B or F?
  • 110. A B C D E FTo make things easier lets use simple colours rather than cheesy rock textures.
  • 111. A B C D E F F A E D B C Then remove the 3d e!ect which only serves todistort things. Add some labels, and now we have a much easier task
  • 112. 100 7550 25 0 A B C D E F
  • 113. 100 7550 25 0 But maybe we had the wrong chart all along! Pie charts A actually quite poor in D situations. F are B C most E
  • 114. 100 7550 25 0 And we could just highlight the sections in question... AMuch easier to answer our question now! F B C D E
  • 115. A B C D E FEspecially compared to this piece of... work.
  • 116. THEOTHERSTUFF
  • 117. REHEARSE
  • 118. “If people only knewhow hard I work togain my mastery, itwouldnt seem towonderful at all”Michelangelo
  • 119. “If people only knewhow hard I work togain my mastery, itwouldnt seem towonderful at all”Michelangelo
  • 120. Steve Jobs only ever managed to look natural on stage by rehearsing a unnatural amount. We’re talking days of rehearsal, not hours...
  • 121. Real rehearsal is OUT LOUDRehearsal is not just sitting in front of your computer and clicking through the slides. Do it out loud, and ideally in front of people.
  • 122. JUST ASSUMESOMETHINGWILL GO WRONG Very, very wrong
  • 123. What will you do if your computer won’t turn on? Youneed a back up plan (and a back up to the back up).
  • 124. At the VERY LEAST have your presentation on a usb key (or two) that you could use in another computer.
  • 125. Upload it online so you have access to it...
  • 126. Paper-based Backup You also have to factor in that the projector might bebroken or the power might be out. Bring some notes to guide yourself.
  • 127. COVER THAT GLOWING LOGO
  • 128. This is really annoyingChances are that your laptop will be facing the crowd, glowing logos like this are very annoying...
  • 129. This is really annoyingNot only that, but unless you are an Apple employee you shouldn’t be doing free advertising anyway...
  • 130. Why not use somethinglike this ) se ca er th fea o ip i c (In Get something like this case, or a sticker, to A) removethe glowing distraction and B) stop the free advertising
  • 131. DON’T FORGET TOSHARE
  • 132. My most viewed Slideshare108,500+
  • 133. That’s about 9,000 people more than here... if it weren’t for online sharing this many people would have never otherwise seen my work!
  • 134. THAT’S ALLFOLKS
  • 135. HAPPYPRESENTING
  • 136. If you got value out of thispresentation please do share it AND / ORCLICK HERE to get to my twitterpage and send me a (preferably nice) tweet or two.Visit me @ www.clearpreso.com